Singapore – Klook, a travel services and experiences platform, is promoting travel security in its latest campaign for its insurance arm Klook Protect with creative agency The Secret Little Agency (TSLA).
The campaign aims to encourage travellers to ensure protection during their journeys and experiences, introducing the Klook Protection Agency. It reinforces Klook’s objective to insure travellers’ good experiences in light of risks.
As part of the campaign, Klook is releasing a series of videos featuring Singaporean content creator Simonboy traversing usual travel setbacks, such as bad weather and accidentally oversleeping.
Klook’s campaign highlights Klook protect’s features, including the Satisfaction Guarantee and No-Show Refund that can help save a traveller’s journey despite unexpected incidents.
Klook Protect’s recent study backs the campaign, which found that 48% of millennials and Gen Z travellers are facing more risks with their preference for experiential adventures, solo trips, and budget-friendly experiences.
“At Klook, experiences are the core of what we do. With the holiday season in full swing, this campaign is all about showing travelers how they can enjoy their year-end adventures worry-free. Insurance can be often seen as something to check off a travel list, so we’re flipping the script to inject some light-hearted humour to show how it empowers travelers to embrace the joy of their adventures,” Marcus Yong, vice president of global marketing at Klook, said.
“We loved the challenge of helping Klook craft a campaign that communicates safety, trust, and assurance. Klook Protect addresses the real needs of today’s travelers, and we’re proud to be able to bring it to life in a way that resonates and inspires through the K.P.A.,” Mavis Neo and Nicholas Ye, chief creative officers at The Secret Little Agency, commented.
