Singapore — Digital marketing agency Xtend has unveiled its new marketplace-first e-commerce solution designed specifically for Southeast Asia’s dominant platforms to increase visibility, connect with high-intent shoppers, and drive measurable sales growth within marketplace ecosystems.
The e-commerce solution targets to support leading online shopping platforms such as Shopee, Lazada, and TikTok Shop.
Xtend integrates product discovery, in-app media, audience targeting, and sales attribution within marketplace ecosystems, where most online purchases in the region take place.
The company affirmed that the tool helps brands address challenges around rising advertising costs and limited visibility in mid-funnel consumer journeys.
One of its key features include SHOPit Brand Discovery, which curates product catalogues to drive qualified traffic to brand pages, and commerce-backed inventory that supports dynamic listings, native placements, and brand showcases.
Xtend showcased the product at the Shopee Super Summit in Indonesia, where it appeared as Shopee’s preferred partner.
“By leveraging real shopping behaviour data, we designed this solution to help brands build stronger influence within the platform ecosystem and translate it into sustainable business growth,” said Vignesh Muralidharan, chief commercial officer.
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