Connecticut, USA – Global print and digital document products company Xerox, known for their photocopiers and printers, has announced that former SVP and GM at Xerox Latin America Deena LaMarque Piquion is the new global chief marketing officer of the company, where she brings in 20 years of experience leading sales, marketing, and operations teams for information technology companies.
Through her new role, Piquion will be responsible for leading Xerox’s marketing functions, as well as enabling go-to-market teams to generate revenue and for building awareness and demand for Xerox’s offerings and new businesses.
Prior to her stint at Xerox, she served as the vice president and general manager for Tech Data Corporation, a US-based multinational distribution company specializing in IT products and services.
“Xerox is commercializing innovation in disruptive technologies such as digital transformation, 3D printing, and augmented reality. I look forward to amplifying market awareness of our broad portfolio of world-class services and continuing to make a positive impact in the communities we serve,” Piquion stated regarding her appointment.
In addition to her new role, she will also be serving as a member of the company’s executive committee and report to Vice Chairman and CEO, John Visentin.
Visentin noted that hiring a new chief marketing officer is in line with the company’s preparation for accelerated growth, adding that they need a marketing leader with deep management expertise and a fundamental understanding of their customer and partner needs.
“Deena embodies both. We look forward to all the ways she will promote the Xerox brand, and the value of Xerox’s solutions and new businesses, to support the company’s transformation,” he stated.
Xerox’s presence in Asia-Pacific is evident by the company Fuji Xerox, which is a joint venture with Japanese photographic firm Fujifilm Holdings.
