WPP, Sprinklr forge partnership to offer AI-powered customer experience solutions for global brands

Singapore – Sprinklr, the unified customer experience management (Unified-CXM) platform, has announced its expanded strategic partnership with multinational advertising company WPP to bring AI-powered customer experience management solutions to global brands. 

In this partnership, WPP will become Sprinklr’s first global agency partner and both will collaborate to launch a new offering, CX Live AI, that connects both companies’ AI tech resources and capabilities.  

The joint offering will leverage Sprinklr’s AI+ platform, including its customised AI models and generative AI capabilities, and WPP’s own AI resources to offer help to WPP teams in creating optimised content that reaches the right audiences. 

Together, WPP and Sprinklr plan to create AI solutions that will help global clients deliver more personalised and consistent experiences to their respective customers using Sprinklr’s unified customer experience management (Unified-CXM) platform. 

The partnership comes as both companies understand the challenge of creating a seamless customer experience across a variety of channels. With this, Sprinklr can now offer a platform that can provide WPP’s largest client companies with a comprehensive view of data to inform insights and analytics, helping them reach, engage, and listen to customers at scale.

Both companies are expected to work together on shared data, analytics, and solution development for joint clients. Furthermore, WPP teams will receive priority support from Sprinklr, including bespoke enablement programmes and early access to new Sprinklr products and platform features. Meanwhile, WPP will participate in Sprinklr’s Partner Advisory Board to help shape the roadmap for products.

As of now, WPP and Sprinklr are collaborating on solutions with only select clients, such as The Coca-Cola Company, where teams leverage AI insights around customer engagement to inform creative development and channel selection.

Stephan Pretorius, CTO at WPP, said, “Through the seamless integration of WPP’s AI toolset with Sprinklr’s AI+ platform, we are reshaping how brands can connect with their audiences. This partnership enhances our existing AI offerings and enables our clients to create customer experiences across all touch points on a scale like never before, further solidifying our position as a leader amidst the technology revolution that is transforming our industry.”

Ragy Thomas, founder and CEO at Sprinklr, also commented, “Sprinklr and WPP serve many of the world’s most iconic brands. Together, this partnership will enable customers to effectively deploy AI that will result in measurable productivity, cost savings, and the seamless experiences customers have come to expect today. Integrating Sprinklr’s AI-powered Unified-CXM platform with WPP’s AI toolset will help our shared customers quickly adopt the latest AI technologies while ensuring the enterprise-grade privacy, security, and governance that Sprinklr and WPP have built our businesses on.”