What’s NEXT 2023: Events in Asia Pacific

November 3, 2022 |

2:00 pm

SGT |

1 hour

Many brands still look at events as just a marketing channel, organise one-off events for product launches, for generating leads or do any other brand-building exercises. But that’s a playbook of the past.

With the fast-evolving event technology, successful brands can now leverage events to create brand communities to educate, engage and influence their consumers and customers and effectively use events for commercial success. But how?

To equip event planners and marketers with the latest trends and insights on how organisations can build engaged and sustainable event-led communities, MARKETECH APAC gathers industry experts in the region to share the winning formula to future-proof event strategies.

Agenda

November 3, 2022

02:00 PM - 02:30 PM SGT
Panel Discussion: The secret to building event-led communities
  • Why event led communities are critical to differentiate in a crowded market
  • How to build an engagement strategy that stands apart
  • How to activate and test membership models with engaging content
  • Where to get started, what to measure in building event-led brand communities
Amit Wadhwa

CEO | Dentsu Creative India

Milca Javier

Head of Marketing | Generali Philippines

Sophie Ahmed

SVP Market Strategy | Hubilo

Razlan Manjaji

Director, Global Events | South China Morning Post

November 3, 2022

02:30 PM - 03:00 PM SGT
Fireside chat: Reimagining event monetisation with 365 communities
  • What is a 365 community and how to monetise them
  • How building a 365 community allows for greater personalisation for your events
  • How to partner with event tech/Hubilo to define your community features, design and goals
Sophie Ahmed

SVP Market Strategy | Hubilo

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Speakers

Amit Wadhwa
CEO | Dentsu Creative India
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About Amit Wadhwa

Amit Wadhwa

CEO | Dentsu Creative India

Led Dentsu Creative India to win the Agency of the year at Cannes 2022 - the first ever Indian agency to achieve the feat. With more than 20 years of experience, Amit has worked across renowned agencies like Lowe, JWT, Mudra & Leo Burnett. He joined dentsu in 2011 and managed to build Dentsu Impact as the biggest and one of the fastest-growing creative agencies in the network. He has worked with brands like Maruti Suzuki, IKEA, Pepsi, Bacardi, General Motors, Kohler, Coke Studio, Carlsberg, Subway, Tata Beverages, etc.

Milca Javier
Head of Marketing | Generali Philippines
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About Milca Javier

Milca Javier

Head of Marketing | Generali Philippines

Over a decade of professional expertise in Integrated Marketing Communications in varied industries such as academe, food service, health care and insurance. Spearheads the overall marketing programs — from communications, to online marketing to special events — of Generali Philippines. Dabbling on being the Country Head of the global Generali CSR, The Human Safety Net, she is in the forefront of programs to raise awareness and funds to support disadvantaged families in their chosen communities.

Sophie Ahmed
SVP Market Strategy | Hubilo
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About Sophie Ahmed

Sophie Ahmed

SVP Market Strategy | Hubilo

Sophie Ahmed has 20+ years of experience in media and events; including exhibitions, conferences, awards and training across sectors. She has led successful global events, holding senior positions at Informa, Reed Exhibitions, Cannes Lions and Money 20/20. Sophie was Founder & CEO of The Virtual Events Institute (VEI), bringing together the events industry to connect and learn. Her certification program at VEI, has up-skilled 2500+ event professionals. She recently joined Hubilo as SVP Market Strategy.

Razlan Manjaji
Director, Global Events | South China Morning Post
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About Razlan Manjaji

Razlan Manjaji

Director, Global Events | South China Morning Post

Currently heading up the global events business for South China Morning PostSCMP Events produces a portfolio of virtual and in-person events covering a broad spectrum of topics: China, education, women, property, fintech, IPO markets, aviation, tourism, digital transformation, Greater Bay Area, sustainability and healthcare, to name a few. In 2022, Razlan has launched and co-founded a couple of new initiatives on diversity and inclusion, including The Inclusion Collective, Hong Kong's first coalition of DEI professionals from corporates and NGOs to help steer and amplify conversations in the city.

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Hubilo

Hubilo is the event professional’s event platform for live, hybrid, and virtual events. Founded over 5 years ago to revolutionize engagement at in-person events, the company makes it easy to bring people together anywhere, anytime. Hubilo’s powerful engagement features, personal client experience team, and custom branding tools have helped create over 12K events and counting. Headquartered in Bangalore and San Francisco, Hubilo’s nearly 400 employees are dedicated to co-creating the world’s most important events: yours.

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