Many brands still look at events as just a marketing channel, organise one-off events for product launches, for generating leads or do any other brand-building exercises. But that’s a playbook of the past.
With the fast-evolving event technology, successful brands can now leverage events to create brand communities to educate, engage and influence their consumers and customers and effectively use events for commercial success. But how?
To equip event planners and marketers with the latest trends and insights on how organisations can build engaged and sustainable event-led communities, MARKETECH APAC gathers industry experts in the region to share the winning formula to future-proof event strategies.