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Marketing Featured APAC

VaynerMedia in APAC unveils newly elevated creative directors

Singapore – Global creative and media agency VaynerMedia has bolstered its leadership in APAC with a slew of elevations in its creative team.

Former Creative Directors Mae Ong and JY Lay are now both Group Creative Directors, while previously Associate Creative Directors Krystle Morais and William Beale now hold the position of Creative Director.

Tim Lindley, managing director of VaynerMedia for APAC, said that they strive to build the most contemporary creative and media agency in the world, and this entails finding and nurturing people who are determined “to change the game.”

“We are proud of our 250+ strong VaynerMedia team across the APAC region and will do everything we can to help them build their careers. We congratulate everyone who has been promoted. This includes our next generation of creative leaders like JY Lay, Mae Ong, Krystle Morais, William Beale, and many other talented folks across functions,” said Lindley.

The creative leads will be reporting to VJ Anand, Head of Creative and Managing Partner. All the newly promoted creative leaders are based in Singapore, except for Morais who’s based in Thailand.

The agency said that aside from the four new senior promotions, there are more recent elevations that have been implemented across the company.

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Marketing Featured Southeast Asia

Lion & Lion Indonesia appoints Jimmy Sutanto as new creative director

Jakarta, Indonesia – Digital marketing agency Lion & Lion Indonesia has appointed Jimmy Sutanto as its new creative director. In his new role as creative director, Jimmy will be driving the department’s digital-first strategy through integrated business solutions and connected brand experiences.

In addition, Jimmy will be responsible for leading the market’s creative department, directly reporting to John Campbell-Bruce, managing director, Lion & Lion Indonesia, as well as Cheelip Ong, regional chief creative officer at Lion & Lion.

Jimmy’s addition to the Lion & Lion Indonesia team continues the agency’s strong growth momentum, especially with regards to securing client partnerships. Among the new businesses that Lion & Lion Indonesia has acquired over the past year are biotechnology firm Novozymes and consumer brands Doublemint and Cool Air under the Mars Wrigley portfolio. Raising Lion & Lion Indonesia’s creativity to the next level 

Jimmy has more than 17 years of experience in the creative and advertising industry, having worked in agencies in Singapore, Indonesia, and Myanmar. Prior to coming on board with Lion & Lion, he was head of creative for Ogilvy Myanmar. 

He has worked for clients across multiple industries, including major brands such as The Coca-Cola Company, British American Tobacco, Samsung, Huawei, Nestle, and Myanmar’s second largest telecommunications provider, Telenor.

On his appointment, Jimmy said, “I am passionate about combining audience insights, data and technology to create a unique brand experience within the customer journey. I believe that creativity is about solving problems; not merely projecting good art, but seeing how well creative design in digital marketing answers the needs of clients or improves people’s lives.” 

Jimmy added, “It is an exciting time to join Lion & Lion. My goal is to bring Lion & Lion Indonesia to the next level in terms of creativity, which will be reflected in the industry awards we hope to win. To achieve this, I encourage my team to always keep learning, so we can improve our ability to craft effective brand experiences for our clients. I live by the mantra of always listening, staying curious, and continuously learning from the best in Lion & Lion and the industry, all while motivating my team to do better.” 

John Campbell-Bruce, managing director, Lion & Lion Indonesia, shared, “I am extremely excited that Jimmy has joined the den. He brings strong creative and strategic skills and I have absolute confidence that he will help drive our creative product to new heights. Welcome aboard, Jimmy!” says John Campbell-Bruce, Managing Director, Lion & Lion Indonesia.”

Meanwhile, Cheelip Ong, regional chief creative officer, Lion & Lion, commented, “Jimmy reflects the T-shaped talent we are always on the lookout for – strategic, digital-oriented, entrepreneurial, creative and a natural storyteller. With him onboard leading and working along the new digital-first talent we have been adding to the market recently, I am confident that the next chapter of innovation and growth for Lion & Lion Indonesia is in good hands.”

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Marketing Featured ANZ

Tom Hoskins appointed as BMF’s creative director

Melbourne, Australia – Creative marketing agency BMF has appointed Tom Hoskins to be part of its senior creative department as creative director.

He joins the agency with over 25 years of experience in the industry, and has worked across the UK, US, Asia, and Australia. He has also held senior and creative leadership roles at TBWA, Havas, Y&R, and iris, and worked with a premier suite of world class brands including Adidas, Afterpay, Apple, Diageo, Gillette, Nestlé, Netflix, NRL, Samsung and Sony.

Speaking about his appointment, Hoskins said, “Consistency is a vital ingredient in the best agencies, and BMF has it in spades. I couldn’t be more excited about joining Alex, the creative team and all the talented, gutsy and humble humans at BMF.”

Meanwhile, Alex Derwin, chief creative officer at BMF, commented, “Tom is a world class human with fantastic work and global experience under his belt. He’s already made a huge difference in the short time he’s been here, so we feel very lucky to be able to secure him for the long term.”

BMF has appointed previously new hires in their creative team in November last year, as well as new hires for the agency’s planning team.

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Marketing Featured Southeast Asia

Ogilvy Malaysia names Eddy Nazarullah as new creative director

Malaysia – Creative agency Ogilvy in Malaysia has appointed Eddy Nazarullah, former creative director at Mediabrands’ digital creative agency Reprise, to be its new creative director. 

Aside from his stint at Reprise, Nazarullah also serves as a creative director at integrated marketing communications network MullenLowe and was on the creatives team of communications agency Leo Burnett.

At Reprise, Nazarullah was part of the team that launched the successful KEPCI KITCHEN campaign for KFC, which ran during the early periods of the pandemic, and which was founded on the profound insight of making KFC staples part of every Malaysian’s household cooking.

In his new role, Nazarullah will be overseeing Ogilvy’s entire NESTLE business, including MILO, Nestlé Omega Plus, Nestlé Health Science, and Wyeth Nutrition. He will be working alongside Creative Directors Jaz Lee and Shariar Ghafar, completing a trifecta of top-notch creative talent for the Malaysia office.

Adrian Miller, Ogilvy Malaysia’s chief creative officer, shared that this year the agency has a big ambition to win with work by putting ideas at the center of everything they do. 

“As trite as this sounds, it’s a sentiment that all too often gets lost in our business. Eddy has a digital-first, nuanced way of thinking that, coupled with local insights, will be pivotal in driving our vision to bring back the power of creative ideas and an audience mindset to Malaysia,” said Miller.

Nizwani Shahar, Ogilvy Malaysia’s chief executive officer, commented that Nazarullah is a transformative creative leader who is unparalleled in his effectiveness.

“Together with his creative leads, Adrian will be pivotal in driving strong branded experiences for our clients. I look forward to having Eddy onboard to continue to fuel the very best in creative ideas with our senior team. This is aligned with our larger creative strategy to fortify creative firepower across Ogilvy Malaysia and Singapore,” said Shahar.

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Marketing Featured Southeast Asia

PRecious Comms unveils key regional appointments to strengthen SEA presence

Singapore – Integrated communications agency PRecious Communications has announced a number of key regional appointments aimed at strengthening its presence in the Southeast Asia region. The new appointments are namely Daniel Tan as associate director of PRecious Sparks, John Paul Palileo as creative director, and Georg Ackermann as content lead

In his role, Tan counsels a range of startup, VC and accelerator accounts around corporate communications, financial communications and integrated communications initiatives, while lending strategic support to other practices. A former journalist who has written for numerous regional publications, Tan specializes in media relations and strategic communications across APAC.

Meanwhile, Palileo is a strategic brand builder and visual storyteller with a solid background in outcome-driven design across markets. He has more than a decade of experience across various advertising and marketing agencies in Southeast Asia, and has led teams in designing creative solutions and shaping brand personas through visual content.

Ackermann, meanwhile, has worked nearly two decades with leading media organisations in Europe and Asia. Most recently, he has been a managing editor at KrASIA, covering the startup and tech ecosystem in Southeast Asia.

Prayaank Gupta, vice president for growth and innovation at PRecious Communications said, “With more brands trying to get their marketing, communications and content mix right across Southeast Asia, we’re seeing a greater need to tailor our approach and offerings and offer counsel beyond our core offerings. Our investment in hiring and developing talent enables us to not only better seize opportunities, but also provides us with more ways to delight our clients by deepening our collaborative efforts.”

PRecious Communications actively plans and executes client communications programs across Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.

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Marketing Featured Global

Simon Kitching appointed as eg+ worldwide’s new creative director

Melbourne, Australia – eg+ worldwide, Omnicom‘s global implementation and production agency and part of the Clemenger Group in Australia, has appointed Simon Kitching as the agency’s new creative director.

Kitching will take responsibility for the agency’s burgeoning creative output for clients including NAB, L’Oreal, MLC/IOOF and numerous Television Broadcast clients. 

He joins the agency following nearly two decades running his own creative business, in addition to having launched an FMCG food brand. Furthermore, he has led creative output for clients including Honda, Myer, Telstra, Heinz, Holden and more. 

Speaking about his appointment, Kitching said, “I’m looking forward to joining the team at eg+. It’s a great opportunity to work with some wonderful people and blue-chip clients.”

Meanwhile, Ubaldo Merlino, managing director at eg+ worldwide, commented, “We couldn’t be more excited to welcome Simon to the eg+ family as we continue the growth of our business and expansion of our offering for clients. We’ve no doubt he’ll make an incredible impact.”

The agency’s presence in the Asia-Pacific region includes Bangkok, Beijing, Dalian, Delhi, Melbourne, Shanghai, Singapore, and Tokyo.

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Marketing Featured South Asia

FoxyMoron names new creative director for North team

Gurugram, India – India’s full-funnel creative and performance digital agency by media company Zoo Media Network, FoxyMoron, has appointed Umang Puri, former creative director at marketing firm Digitas India, to assume the role of creative director for its North clients. 

Prior to his role at Digitas India, Puri was the former creative manager at FoxyMoron in the Gurugram office.

Puri brings with him over seven years of experience in digital advertising. He has previously worked with brands like Nissan, Datsun, Motorola, Nestle, and Dabur, as well as various brands in B2B, beauty, and fashion.

The new role will see Puri leading the creative operations for FoxyMoron’s North clientele, working with agencies across the Zoo Media Network. He will be reporting directly to Dhruv Warrior, the national creative director.

“As I begin my second stint here, our focus is to navigate the agency into a bigger creative powerhouse by enabling and empowering young talent to become multi-faceted creators. I’m excited to be a part of this journey,” commented Puri, regarding his appointment.

Meanwhile, Warrior believes that Puri’s detailed approach to his work perfectly complements his in-depth knowledge of the digital world, and the combination is vital to elevating creative output for FoxyMoron, which is a key area of focus when delivering innovative digital solutions to our clients. 

“Umang will be a driving force behind our creative direction in the North and we are excited to have him on board,” said Warrior.

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Marketing Featured ANZ

Lucy Kough returns to BMF as new creative director

Australia – The creative agency based in Sydney, BMF, has announced the return of its former senior copywriter, Lucy Kough, to now assume the role of creative director.

Kough’s career spans over 20 years, where she held roles across direct, brand, media, digital, and experiential, as well as regional, and CRM. She has previously worked with creative agencies including Ensemble Australia, Enigma Agency, and Archibald/Williams. 

In addition, Kough has delivered work across a diverse range of brands such as The Australian, Vogue, The Cancer Council, KitKat, Allens, and Lego, as well as Hesta, and The Australian Formula One Grand Prix. Just recently, she also led the Transport NSW ‘Saving Lives on Country Roads’ campaign that reversed the road toll on regional NSW roads with life-saving behavior change.

“BMF was the agency that elevated my career. Now, almost ten years later, I’m thrilled to be back. Our clients need creativity in every part of their business, now more than ever. I’m looking forward to combining my love of data, craft, and solving problems with an incredible team around me,” said Kough, regarding her appointment.

Meanwhile, Alex Derwin, BMF’s chief creative officer, commented that Kough brings a unique skillset to BMF which will definitely add creative power across the entire customer journey. 

“She believes in the same thing we all do – the power of great ideas to transform brands and businesses, and we are very excited to welcome Lucy back to the BMF family,” said Derwin.

In July this year, BMF has also announced the promotion of Pia Chaudhuri to the new role of executive creative director. She was also tasked to further drive the agency’s creative leadership team.

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Marketing Featured South Asia

RepIndia bolsters creative team with new creative director

India – Digital marketing agency RepIndia has appointed Purnima Bali, former associate creative director at digital firm Interactive Avenues, to be its new creative director, strengthening the agency’s creative core.

In her previous work at Interactive Avenues, Bali led the creative team and marshaled the creative business for brands such as Honda Cars India, Sony India, and Hero Cycles, as well as DishTV, and Oppo Mobiles, among others. She has also worked as the creative group head at various digital agencies including Isobar and Digitas.

As part of her new role, Bali will be leading the creative endeavor at RepIndia, and further grow the creative business across Delhi, Mumbai, and Bengaluru.

Commenting on joining RepIndia, Bali said that she is excited to be a part of the team and is looking forward to breaking new creative barriers and creating new digital milestones.

She further shared that RepIndia’s body of work, clients, and their feet firmly on the ground are the attributes that have stood out in the awards circuit, and even amid brands that are eagerly and earnestly looking for effective creative solutions where brand-agency camaraderie is the only way work gets done.

“And it is this quality of RepIndia that breeds a convivial environment for creative autonomy that made my decision to join hands with Ayesha and Archit’s labor of love, so effortless,” noted Bali.

Meanwhile, Ayesha Chenoy, the founder of RepIndia, commented, “We have wanted to bring Purnima on board for years, her mad digital-first ideas and incredible drive are just what we wanted to add to RepIndia’s arsenal as we go on to have one of the best leadership teams across the country.”

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Marketing Featured ANZ

Paper Moose welcomes two new creative directors

Australia – Independent creative agency Paper Moose in Australia has appointed two new creative directors to boost its creative department’s conceptual creative capabilities.

The new creative directors are Jeremy Willmott, former creative director at advertising agency The Hallway, and Kate Holdsworth, former senior copywriter at Paper Moose.

Willmott brings with him 15 years of experience working at some of London’s best digital and integrated agencies. He has previously worked as the creative director at The Hallway for clients such as ANZ, Google, and Dexus.

Meanwhile, Holdsworth joined Paper Moose two years ago and was a key player in helping Paper Moose transform into the full-service creative agency it is today. Her promotion comes after leading winning pitches and campaign work for clients including telco felix mobile, tea and coffee producers Bushells, and alcohol delivery service company Jimmy Brings, as well as environment protection regulator EPA, and the University of Technology Sydney. 

Furthermore, she has also worked at marketing company M&C Saatchi and creative agency Special Group Australia, where her work has been recognized at shows including Cannes and One Show.

In their new roles, both Willmott and Holdsworth will be responsible for building the creative department and pushing for effective, purposeful, and engaging work.

Paper Moose’s CEO and co-founder Nick Hunter shared that it has been an exciting decade for them of constantly evolving and reinventing how they can affect change through purpose-driven advertising. 

“I am thrilled for Jeremy and Kate to be leading the creative output at this critical junction in the company’s evolution, bringing with them a wealth of experience that reflects the creative and production hybrid approach we are finding incredibly effective for our clients and partners,” said Hunter.

Just recently, the creative agency has also announced other new hires in the creative department, namely Lucy Walker, the new creative services director,Katie McIntyre, the new art director, and Pete Saladino, the new copywriter, as well as Jason Fidel, the new junior designer, and the promotion of Georgia Shillington as the new design lead.