Australia – Global brand and customer experience agency VMLY&R has announced the appointment of Rachel Walker as the agency’s head of strategy for its Melbourne and Sydney teams. She will be responsible for connecting the client’s business growth with creative excellence across the Sydney and Melbourne client portfolios while strengthening and scaling the agency’s strategic offering.
Walker brings with her a strong background in client partnerships. During her stint in VCCP and fellow WPP agency Grey in London, she’s engaged various brands including Sage.com, Britvic, P&G, Cathay Pacific, Kenco, Kiwi.com, and Sixt rent a car.
Ali Tilling, chief strategy officer of VMLY&R ANZ said that she’s delighted to have Walker in their team. She added, “Her experience in developing strategy that drives creative and effective work is extremely strong, and she will be instrumental as we create deeper connections to deliver growth for our client partners.”
Meanwhile, Sarah Bailey, managing director of VMLY&R in Melbourne and Sydney, added, “Rach has already had such a positive impact since she joined our team and we’re loving the perspective she is bringing to the work. I am really excited about where she will take our already strong strategy smarts.”
Commenting on her appointment, Walker said, “I’m delighted to have relocated from London to join VMLY&R, working with the talented team here, and having the exciting opportunity to partner with clients such as the Australian Defence Force.”
