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Tag: assembly

Assembly launches Stagwell Search+ in APAC to address rise of AI-driven search discovery
Assembly launches Stagwell Search+ in APAC to address rise of AI-driven search discovery
Posted on May 14, 2026
by Teddy Cambosa
The system reflects what the agency describes as a shift away from treating search as a standalone channel toward a broader ecosystem spanning paid, owned, earned and shared media.
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Richard Brosgill announces exit from Assembly Global after 16 years
Richard Brosgill announces exit from Assembly Global after 16 years
Posted on April 15, 2026
by Teddy Cambosa
Brosgill began as a marketing analyst and business development executive for Forward3D back in 2010, and quickly rose to the ranks within the company, becoming the Head of APAC and Russia in 2016.
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Westpac’s ‘Double You’ campaign highlights everyday financial progress amid cost pressures
Westpac’s ‘Double You’ campaign highlights everyday financial progress amid cost pressures
Posted on February 4, 2026
by Teddy Cambosa
Australia – Westpac has rolled out a new national advertising campaign titled ‘Double You’, extending its long-running brand platform ‘It takes a little Westpac’. The campaign launched on 1 February 2026 and will run across television, digital, outdoor and social channels. At the centre of the campaign...
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Oppo, Stagwell Agencies Assembly, Allison Worldwide
OPPO awards PR, influencer, and media duties to Stagwell agencies in Singapore
Posted on January 15, 2026
by Lyene Marie Darang
Singapore — OPPO has appointed Stagwell agencies Allison Worldwide and Assembly as its partners in Singapore, tasking Allison Worldwide with public relations, influencer engagement, executive positioning, and content development, and Assembly with media planning and activation across the market. Following...
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Assembly rebrands former ADK Global offices across APAC to deliver unified brand performance services
Assembly rebrands former ADK Global offices across APAC to deliver unified brand performance services
Posted on January 13, 2026
by Teddy Cambosa
The move positions Assembly as a tech-enabled, end-to-end brand performance agency in the region, integrating brand strategy, creative, media, data, and commerce.
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Assembly APAC names Yi En Chye as VP of experience, activation
Assembly APAC names Yi En Chye as VP of experience, activation
Posted on December 18, 2025
by Teddy Cambosa
In the role, Chye will lead the development of Assembly’s experience and activation practice across the Asia-Pacific region.
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Assembly names Alap Ghosh as its first CEO for India
Assembly names Alap Ghosh as its first CEO for India
Posted on August 1, 2025
by Aliza Carmona
Omnichannel media agency Assembly has named Alap Ghosh as its first chief executive officer for India.
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Assembly and ADK Global announce merger to form full-service challenger agency in APAC
Assembly and ADK Global announce merger to form full-service challenger agency in APAC
Posted on July 22, 2025
by Teddy Cambosa
The newly integrated entity will operate as ‘ADK Global Powered by Assembly,’ retaining ADK Global’s local leadership to ensure business continuity and strong client partnerships, while unlocking the scale and infrastructure of a wider network.
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Assembly appoints Sharon Soh as SEA managing director to accelerate regional growth
Assembly appoints Sharon Soh as SEA managing director to accelerate regional growth
Posted on July 8, 2025
by Aliza Carmona
Assembly, a global omnichannel media agency under Stagwell, has named Sharon Soh as its managing director, Southeast Asia (SEA).
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assembly-karen-ho-managing-director
Karen Ho joins Assembly as managing director for Greater China
Posted on February 5, 2025
by Aliza Carmona
Global omnichannel media agency Assembly has appointed Karen Ho as its first managing director for Greater China, reinforcing its commitment to expanding in the region and driving client growth.
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