Tag: assembly

Singapore – Assembly, a global omnichannel media agency under Stagwell, has named Sharon Soh as its managing director, Southeast Asia (SEA). The appointment is effective immediately, with Soh reporting to Richard Brosgill, Assembly’s APAC CEO.

In her new role, Soh is set to focus on embedding Assembly’s strategy into its approach to market development while unlocking business opportunities and providing tailored solutions to SEA clients. She aims to enhance clients’ experience in the region, combining local insights with global excellence.

Soh joins Assembly from IPG Mediabrands, where she served as chief design officer. She has experience across sectors like FMCG, automotive, retail, and finance. Her market understanding highlights her capability in strategic planning and spearheading business growth.

Through the appointment, Assembly is strengthening its growth strategy, complementing its established leadership in Greater China, North Asia, and Southeast Asia.

“Sharon’s appointment is a key step in our regional evolution. Her leadership will drive tighter collaboration across markets, empowering us to seamlessly fuse global excellence with deep local insights to craft strategies that drive tangible results for our clients locally and across this diverse region,” Brosgill commented.

Soh said, “I’m inspired by Assembly’s bold vision for a localised yet globally connected model, and I’m eager to contribute to its realisation. Brands today need a partner who can expertly navigate the complexities of local markets whilst capitalising on opportunities to scale globally. I look forward to working with the talented teams to drive exceptional results and cultivate deep, impactful partnerships.”

China – Global omnichannel media agency Assembly has appointed Karen Ho as its first managing director for Greater China, reinforcing its commitment to expanding in the region and driving client growth. 

In this newly created role, Ho will drive Assembly’s growth in Greater China, supporting clients operating or investing in the region. She will lead initiatives to advance product development, talent acquisition, and technology innovation across the agency’s offices in Mainland China, Hong Kong, and Taiwan, ensuring they are positioned to maximise client impact.

Additionally, Ho will enhance cross-market collaboration and develop integrated solutions to support clients’ local and global ambitions. She will also oversee key client relationships, including Mandarin Oriental Hotel Group, APM Monaco, Clarins, and American Eagle Outfitters.

With over 20 years of industry experience, Ho has a proven track record of driving growth and delivering results. At Initiative China, she led market expansion for major clients like Volkswagen Group China, Bridgestone, and GM Ultium, earning the agency multiple industry awards, including Agency of the Year. Her expertise in team building and performance-driven leadership positions her to steer Assembly’s next phase of growth.

Commenting on her appointment, Ho said, “I have long admired Assembly for its bold approach to innovation and commitment to excellence. I resonate deeply with the agency’s proposition to Find the Change to Fuel Growth, something I have been committed to fulfilling throughout my career. I’m energised to partner with their talented teams and clients to unlock new growth opportunities in this diverse and fast-evolving region and drive our next chapter of growth across this diverse and dynamic Greater China region.”

Ho’s appointment aligns with the Assembly’s goal to strengthen APAC leadership and deliver market-specific solutions. Following Vivian Mok’s elevation to North Asia managing director, Ho’s addition reinforces the agency’s commitment to in-market expertise and regional innovation.

Richard Brosgill, APAC CEO of Assembly, said, “Karen is a visionary leader with unparalleled market insights and a true appetite to build. Her leadership will be pivotal as we invest strategically into the Greater China region and look ahead to a new chapter of growth as we continue to deliver campaigns that drive both brand and business impact.”

South Korea – Global omnichannel media agency Assembly has announced the promotion of Vivian Mok to senior vice president and managing director for North Asia, where she will drive the agency’s strategic expansion and growth in the region.

Mok has been with Assembly since 2018, previously serving as General Manager in Korea. During her tenure, she played a key role in driving the agency’s growth by reimagining its services to better align with local market needs.

Under Mok’s leadership, Assembly Korea has evolved from a performance-focused agency into a data- and tech-driven, omnichannel powerhouse, now staffed by nearly 100 marketing professionals and offering a broad range of services, including media and business consultancy.

In her expanded role, Mok will spearhead the agency’s strategic growth and expansion across Korea and Japan, reporting directly to Richard Brosgill, CEO of Assembly APAC.

Mok’s appointment comes as Assembly’s North Asia region aims to make significant strides in the market and strengthen its proposition to drive growth and innovation for clients and brands.

“North Asia is one of Assembly’s most dynamic and strategically important regions. Vivian’s vision and capacity to challenge the traditional agency model in this highly nuanced market has already made a lasting impact and will pave the way for more strategic client and business partnerships. We are thrilled to have her take on this new position,” Brosgill said. 

Speaking on her appointment, Mok shared, “The North Asian market has been extremely resilient and has shown a promising shift over the past year as consumer confidence recovers. Our expansive global network and media expertise position us perfectly to help brands realise their local and international ambitions. I am excited to take on this new role.”

As Assembly heads into 2025, the North Asia region will play an increasingly pivotal role in the company’s global strategy. Mok’s promotion is part of a broader initiative to invest in the business, attract top talent, and drive innovation across its portfolio of global clients, including WeWork, Moncler, Gentle Monster, and more.

Singapore – Global omnichannel media agency Assembly has announced the appointment of Jordan Heathfield as the agency’s vice president of connections and brand experience for the APAC region. In this newly established role, Heathfield will be instrumental in driving the integration of creative and strategic media solutions to deliver true brand performance for clients. 

His appointment reinforces Assembly’s commitment to delivering transformative results for brands such as Lenovo, Marina Bay Sands, and Nike. Heathfield is based in Singapore and will report to Assembly APAC CEO Richard Brosgill.

Heathfield brings over 16 years of industry experience to the agency, having excelled in strategic and client leadership roles across Asia prior to joining Assembly. He has a history of groundbreaking work, including the Volkswagen ‘Deep Fake’ campaign in China, and he served as global brand marketing lead at HP in California, where he spearheaded branding and growth initiatives for HP’s gaming division.

Speaking about his appointment, Heathfield said, “I am thrilled to join Assembly during such a transformative phase. The opportunity to shape and expand Assembly’s capabilities in brand strategy, creativity, and cutting-edge media planning, is incredibly exciting. My ambition is to pioneer the agency of the future where tech, innovation and creativity converge to deliver solutions that exceed client expectations and redefine industry standards.”

Meanwhile, Brosgill commented, “We are delighted to welcome Jordan into our leadership team. This newly formed role is testament to our commitment to deliver true brand performance, shaping connected consumer experiences that create real business impact. Jordan’s wealth of experience, unwavering passion, creativity, and innovation will undoubtedly propel our business and our clients forward. I’m excited for what’s to come.”