Tag: North Asia

Hong Kong – Global independent programmatic DOOH adtech Hivestack has launched an assortment of programmatic DOOH installations to real estate offices for the first time in North Asia, in line with its partnership with real estate agency Midland Realty.

Through this partnership, DOOH screens in over 50 Midland Realty branches in commercial and residential locations across Hong Kong Island, Kowloon and New Territories will be integrated via the Hivestack Supply Side Platform (SSP) and available for programmatic buys via Private Marketplace (PMP) and Open Exchange.

Now, for the first time in North Asia, brands, agencies and omnichannel DSPs integrated via the Hivestack platform will be able to target a variety of new audiences in affluent residential and commercial areas in Hong Kong via Midland Realty’s unique shop front DOOH screens.

Talking about the partnership, Troy Yang, managing director for North Asia at Hivestack, commented, “The partnership with Midland Realty represents a significant milestone in the programmatic DOOH market in North Asia as it launches an entirely new environment and audience set for marketers to target with their brand campaigns. 

“Midland Realty is the first mover in the real estate market to enable programmatic DOOH transactions via their shop front window screens and we are delighted to work with them to drive incremental revenue growth from programmatic DOOH,” he added. 

Meanwhile, Sammy Po, chief executive officer of Midland Realty’s Residential Department in Hong Kong and Macau, added, “We are glad to become the first and only media owner in the Real Estate sector across North Asia now integrated for programmatic DOOH. Our electronic screens primarily display real estate-related information but through the partnership with Hivestack, brands and advertisers can now reach real estate audiences at our branches located throughout Hong Kong.”

Singapore – Media investment company GroupM has appointed Anito Munro to the role of chair of the APAC investment council, on top of her new role as chief investment officer for Southeast Asia and North Asia. Munro will be steering the group’s investment strategy across the burgeoning markets in the region from 1 April 2022. 

Munro will be part of GroupM’s APAC leadership team, reporting to Ashutosh Srivastava, CEO of GroupM APAC, and Andrew Meaden, GroupM’s global chief investment officer.

With two decades of agency experience, Munro crosses over from GroupM’s agency Mindshare, where she was most recently chief investment officer of Mindshare for APAC. At Mindshare, she had led the media business for LVMH at L’Atelier; while throughout her tenure in APAC, Munro has led the investment activities for key client accounts including Unilever, L’Oréal, Huawei, Ford, Jetstar, Mondelez, and more.

Speaking about her appointment, she said that with GroupM’s global scale and unparalleled reach, they are poised to shape a new era of media by helping clients apportion their media spend for good, while extracting maximum value for their investments.

“As the first woman to helm the chair role on our regional investment committee, I’m thrilled to be part of an organisation that’s leading the charge to cultivate greater equity and diversity across the entire industry. Together with our investment community, I look forward to continuing creating value for clients across the entire media supply chain, and propel us towards a more sustainable and vibrant media future,” she stated.

Meanwhile, Srivastava commented, “Anita’s diverse experience across a plethora of roles that span client leadership, investment, strategic planning and operations has gifted her with a deep appreciation and understanding of the holistic business as well as the investment needs of clients and markets.” 

She added, “As we continue to help our clients evolve their media strategies in an increasingly digital and biddable world, Anita will undoubtedly be a transformative force in stewarding responsible investment that will make advertising work better for people.”

Hong Kong – Following the company’s recent expansion to Australia, global audience and local intelligence company Adsquare has announced that it will now be expanding its presence to Hong Kong. Along with the endeavor, the company has also appointed Melvin Wong to be the company’s sales director for North Asia.

Through his new role, he will lead top-line growth across all company solutions, with direct oversight of the company’s sales and client relationships in Hong Kong, Taiwan, Japan, and South Korea.

Furthermore, he will foster existing relationships and will identify new accounts with a potentially significant impact on Adsquare´s long-term success.

Prior to his recent position, he has worked with global media platform Teads where he demonstrated a progressive 6-year-growth, starting as business developer in New York City to finally become Teads´s first sales manager in Hong Kong. Prior to that, Melvin acted as business developer at programmatic platform Triplelift.

“I’m thrilled and grateful to join the Adsquare team in APAC. Adsquare’s technology, capabilities, and data integrity are second to none, enabling key insights for advertisers and brands to drive effective and successful campaigns. I look forward to helping Adsquare further drive their footprint in North Asia,” Wong said regarding his appointment.

He will be reporting to Nicolas Méar, general manager for APAC at Adsquare.

“To support our expansion in APAC and bring a tighter focus on customer relationships in North Asia, we needed an expert with the knowledge and the confidence to help Adsquare remain competitive and grow even further. Melvin will be a key asset to help clients maximize their ROI via our data-driven solutions for targeting, measurement and OOH planning and activation,” Méar stated.

Adsquare’s Hong Kong office marks the company’s tenth office, alongside in Berlin, Düsseldorf, London, Madrid, Milan, New York, Paris, Singapore, and Sydney.