Singapore – VIRTUE APAC has appointed Neon Drew as account director to lead the agency’s ambitious push for new business growth across the region as it prepares for 2025.
Based at VIRTUE APAC’s Singapore headquarters, Drew will lead new business development across the region, drawing on the agency’s extensive capabilities, including its cultural IP and recently launched entertainment-focused content studio—an end-to-end service encompassing content strategy, creative development, production, and measurement.
A hybrid talent with expertise in editorial, content strategy, and account management, Drew brings a rich background in building culturally driven brands.
Drew joins from WPP’s Hogarth Worldwide, where he served as senior account manager and regional brand lead for Nespresso. His broad agency experience also spans roles at Publicis and Havas.
Commenting on his appointment, Drew said, “In today’s fragmented space, brands are looking for more than just a beauty contest and relying on hard data. Virtue stood out to me with their astute sensitivity to culture and entertainment and how to connect brands with their audience universe. I’m looking forward to collaborating with clients to not just hop on what’s hot, but put them in the front row seat to set what’s next.”
Chloe Fair, client services director at Virtue APAC, added, “Neon’s experience as a hybrid talent and his ability to foster strong collaborations with brands align with our vision for growth. His unique blend of creative and business expertise will be instrumental in helping us unlock new opportunities and expand our client partnerships across the region.”
Drew joins recent hires like senior content creator Clive Sin and senior strategist Marie Lee.
