Singapore – VETRESKA has partnered with Ollie Bearman for the 2026 Formula 1 season, naming the British driver its official luxury pet accessories partner as the brand expands its global lifestyle ambitions.
The partnership marks the brand’s first entry into Formula 1 sponsorships, with the brand’s logo debuting on Bearman’s race suit during the recent Miami Grand Prix. The collaboration will extend into a global campaign and an F1-inspired pet accessories collection set to launch later this year.
Founded in 2017, VETRESKA has built its reputation around design-led, lifestyle-oriented pet products targeting younger urban consumers, positioning itself closer to fashion and lifestyle branding than traditional pet retail.
The move comes as Formula 1’s cultural and commercial footprint continues to expand globally, particularly in Asia-Pacific markets where the sport has increasingly become a platform for luxury branding, digital engagement, and cross-industry collaborations.
Donald Kng, Co-Founder and CEO of VETRESKA, expressed their excitement partnering with Bearman, “Formula 1 and pet lifestyle are both capturing the imagination of a new generation, and Ollie lives right at that intersection. The way he moves through a fast-paced, high-pressure world while staying deeply connected to his dogs reflects exactly what VETRESKA stands for—reimagining everyday moments with style, passion, and companionship.”
Away from the circuit, Bearman shares his life with two dogs—Freddie, an English Bull Terrier, and Ruby, a Boston Terrier—which will feature in the brand’s upcoming global campaign, “Fast Life. Reimagined.” launching in June.
The campaign will focus on the contrast between high-performance environments and slower personal rituals, positioning pets as a grounding force in modern lifestyles.
A Formula 1-inspired product line will follow, blending motorsport cues with VETRESKA’s design-driven aesthetic.
“My world is heavily focused on racing, so I really appreciate having things away from the sport that help me switch off, especially time with my family and my dogs,” said Bearman. “As a dog lover, partnering with VETRESKA felt like a natural step, and it is great to be working with a brand that adds to those moments.”
