Tag: Formula 1
The board game adapts the traditional Monopoly format by incorporating elements of the Formula 1 season calendar and race-day competition.
![[Collaboration] Bearman x VETRESKA](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Bearman-x-VETRESKA.jpg)
Singapore – VETRESKA has partnered with Ollie Bearman for the 2026 Formula 1 season, naming the British driver its official luxury pet accessories partner as the brand expands its global lifestyle ambitions. The partnership marks the brand’s first entry into Formula 1 sponsorships, with the brand’s logo...
The development forms part of a multi-year extension of the partnership between the two organisations and represents the next stage of Formula 1’s implementation of Agentforce 360, Salesforce’s platform that integrates AI agents, customer data and human teams into a unified system.
Melbourne, Australia – Race week in Melbourne strays off the circuit as PUMA and McLaren Racing staged a beachside fan activation called Ignition Beach at St Kilda Beach, bringing together creators and fans from Southeast Asia and Oceania in the lead-up to the new Formula One season. The event drew a...
The activation marked the first time Heineken brought its global sponsorship platform ‘Cheers To All Fans’ to Australia, celebrating fan communities while raising awareness and trial for the premium low-carb lager Heineken Silver.
Singapore – McLaren Racing has named Etihad Airways as an Official Partner from the 2026 season, covering both the McLaren Formula 1 Team and the United Autosports World Endurance Championship Hypercar programme. The multi-year agreement brings together the racing team and the UAE national airline in...
Singapore – Formula 1 and Disney have commenced their partnership with the launch of the “Fuel the Magic”, a region-wide campaign spanning digital content production, merchandise releases and on-ground activations. The collaboration was first announced in 2025, following Formula 1’s partnerships with...
The campaign has been produced in multiple formats, including one 60-second, one 30-second, and four 15-second versions, allowing the message to be distributed across various digital and broadcast channels.
Under the agreement, Standard Chartered’s branding will appear on trackside signage at Formula 1 events, while the bank’s clients will gain access to a range of exclusive experiences linked to the championship.
The launch coincides with KitKat’s status as the official chocolate bar of Formula 1 and forms part of a broader marketing push connected to the sport.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)