Singapore – Vaseline is raising skincare awareness for gamers in a new campaign with Ogilvy Singapore. The new campaign aims to enlighten gamers on the harmful effects of blue light exposure, to which the gaming community is more susceptible.
As gamers encounter extended screen time, Ogilvy Singapore and Ogilvy Canada repackaged Vaseline’s sunscreen, creating a ‘Screen Block’ for the gaming community. The product helps gamers protect their skin from blue light exposure.
To amplify the campaign, Vaseline and Ogilvy collaborated with gamers and micro-influencers in the gaming community. Through their unboxing videos of ‘Screen Block’ kits, their followers gain more information on the importance of blue light protection.
As part of the campaign, Vaseline and Ogilvy also hosted interactive gaming events across Thailand, where the global campaign was initially launched.
The ‘Screen Block’ campaign is set to expand to the Philippines, where it is available for purchase through TikTok Shop.
The move enables Vaseline to reach a wider audience, reflecting its position as a skincare brand committed to consumer well-being.
Pritika Gupta, business director at Ogilvy Singapore, said, “We saw a clear opportunity to bridge the gap between skincare and the gaming world. By speaking the language of gamers and leveraging their passion for technology, we were able to effectively raise awareness about the potential dangers of blue light and empower them to take proactive steps to protect their skin.”
