Thailand – Vaseline has teamed up with the hit HBO Original series ‘The White Lotus’ for its third season, unveiling an immersive campaign for the launch of Vaseline Gluta-Hya SPF 50.
As part of the partnership, Vaseline is releasing a series of short films inspired by The White Lotus, reflecting its signature aesthetic and themes of luxury and escape. The campaign highlights the role of sun protection in travel, emphasising the importance of skincare in sunny, high-exposure environments.
To further engage audiences, Vaseline is also rolling out immersive pop-up experiences, events, and collaborations with travel and beauty content creators across Thailand, India, Indonesia, the Philippines, Arabia, and Turkey.
“Vaseline has always been about giving people the confidence to embrace every moment—whether at home or on a getaway. Partnering with The White Lotus allows us to bring this vision to life in a modern and culturally relevant way. Through this collaboration, we’re redefining how pop culture, travel, and self-care come together, engaging fandoms in new and different ways,” said Purnima Lamba, global brand vice president at Vaseline.
“As we build on our engagements in Asia Pacific, we will continue to expand into additional key markets, ensuring more people can experience the future of sun protection in novel and interesting ways,” added Louis Piereck, senior global brand director at Vaseline.
Thailand, the setting for the upcoming season of The White Lotus, also played a key role in the development of Vaseline Gluta-Hya. Originally created to address Thailand’s intense heat, the serum burst lotion range was first introduced in 2021 before expanding globally.
