Australia – Val Morgan’s digital publishing arm Val Morgan Digital has expanded its team to establish new appointments for its agency partnership and content management functions.
Two account management experts – Alyce Thomas and Claudia Pearce will be joining as agency partnership managers, while Nicola Laing and Jack Revell were roped in to assume the roles Strategy & Content Manager and Branded Content & Weekend Editor of VMD’s platform TheLatch—, respectively.
Laing was a former strategy and response manager at Pedestrian Group, the company behind publications POPSUGAR and Business Insider, while Revell is a writer having covered arts, culture, and politics for titles SBS Voices, VICE, Rolling Stone, Pedestrian, and The Urban List.
Meanwhile, Thomas boasts an extensive online media experience, with previous positions in sales and account management in formerly Bauer Media, Are Media and at media site The Urban List. Pearce on the other hand, joins from lifestyle and travel online publication Time Out, having worked across a variety of publications and brands, building partnerships with both top-tier clients and media agencies.
VMD said that the expansion comes as it continues to experience a rise in demand for its digital offerings as well as increased demand from the audience of its media site TheLatch—for more entertainment, wellness, and lifestyle content.
“With consistent MoM growth, we’re carving out a solid space in market, with thought-provoking content that helps our audience dig deeper on issues like sustainability and mental health. We’ve learned a lot from our readers over the past six months, with those learnings driving some exciting brand developments at the end of this year. Watch this space,” said Amanda Bardas, executive editor of VMD.
Managing Director of VMD Brian Florido also commented, “I am extremely proud of the tenacity shown by the digital sales and editorial team this year. Under Adam and Amanda’s leadership, they have navigated unprecedented challenges, and have evolved our digital arm from ‘new kid on the block’ to a sophisticated and legitimate digital offering. In turn, we continue to attract phenomenal talent to our expanding business. Alyce, Claudia, Nicola, and Jack each bring their own set of skills to their roles which will be valuable assets in helping us continue to grow VMD.”
