Australia — Uniting NSW.ACT has launched a brand new campaign, developed in partnership with independent creative agency Paper Moose, titled The Change You Can Feel. This is the first collaboration between the two organisations since Paper Moose secured the account in April.
The campaign, which begins this week, aims to highlight the breadth of services offered by one of Australia’s largest not-for-profits, which will run in two phases, from September to November 2025 and again from February to May 2026. The campaign will be seen across outdoor, transport, and retail advertising, as well as radio, digital, social, and print channels.
Stuart Crabb, chief customer officer at Uniting NSW.ACT shared how the campaign reflects the real difference Uniting makes for people and communities across NSW and the ACT.
“It’s designed to reach more people who need our life-changing services and to help them understand the breadth of support we provide across every stage of life. By building greater recognition and trust in the Uniting brand, we can advance our goal of disrupting entrenched disadvantage and creating brighter futures for the people and communities we serve.” Stuart said.
Meanwhile, Nick Hunter, chief executive of Paper Moose, added, “We’re thrilled to partner with such an incredible, purpose-driven organisation at such a pivotal milestone. The campaign reflects a shared commitment to creating meaningful impact for people and communities.”
Moreover, the campaign was developed with insights consultancy, The Navigators, and featured five scenarios illustrating the role of care at different stages of life. According to Uniting, the campaign draws on vivid imagery and the organisation’s signature ‘Lilly Pilly’ brand colour to strengthen recognition and connection.
Melanie Hallett, marketing lead for brand engagement at Uniting NSW.ACT also shared, “Our new campaign is about creating real connection. The Lilly Pilly brand colour has become a symbol of the impact Uniting makes every day, while our stories highlight the difference people can genuinely feel when supported by our services.”
