Singapore – Customer engagement platform Twilio has teamed up with communications technology group Singtel to provide Singaporean businesses with Rich Communication Services (RCS) messaging. The move aims to offer secure and branded connections between businesses and their customers.
The collaboration allows businesses in Singapore to reach their customers directly to their mobile inboxes without compromising data security. It comes at a crucial time as Twilio’s report in 2024 reveals that 79% of Singaporean consumers trust a brand’s communication more if it features a verification badge, while 68% say branded text messages enhance the brand’s trustworthiness.
As Twilio streamlines the adoption of RCS messaging, businesses can benefit from an automatic SMS to RCS upgrade, while maintaining cost-effectiveness. Through the Twilio console, immediate testing can be facilitated and activation can be done without any code modifications.
Singapore marks Twilio’s first RCS Business Messaging offering in Asia, following deployments in the United States, France, Germany, the United Kingdom, Mexico, and Brazil among others.
“As consumers grow increasingly savvy and discerning, they demand trusted and immersive experiences at every touchpoint. RCS messaging offers an enhanced alternative to SMS and bridges the gap between traditional messaging and the interactive experiences offered by over-the-top channels. It provides the perfect solution to deliver interactive, dynamic communications while assuring customers of the sender’s identity,” Robert Woolfrey, vice president, APJ, communications at Twilio, said.
“We’re thrilled to partner with Singtel to empower businesses in Singapore to deliver exceptional customer experiences and foster trusted, meaningful relationships,” Woolfrey added.
“Businesses in Singapore must adapt to the evolving expectations of consumers who are seeking more immersive interactions, especially through their mobile devices. Our partnership with Twilio, enables businesses in Singapore to tap on RCS messaging to deliver rich and interactive communications that can improve their engagement with their customers in new and exciting ways,” Terence Lai, vice president of digitalisation, products and partnerships at Singtel, said.
