Kuala Lumpur, Malaysia – Tropicana Twister, in a new Raya campaign from The Shout Group, is on a mission to inspire Malaysians to multiply kindness through its ‘Gandakan Kebaikan Bersama Tropicana Twister’ (Double Your Goodness with Tropicana Twister) campaign. This initiative was conceived to spread joy through simple yet impactful acts of kindness and generosity.
At the heart of this campaign is the belief that even the smallest act of kindness can create a ripple effect, bringing people closer together and uplifting those in need. From 7 March to 30 April 2025, Tropicana Twister via an innovative Messenger Chatbot allows participants to journal and share their good deeds.
With each pledge of kindness, digital oranges are collected, and for every ten oranges, Tropicana Twister, in partnership with local NGOs Kechara Soup Kitchen and The Lost Food Project, will provide a care package to an underprivileged family—turning goodwill into meaningful impact.
To make participation even more rewarding, consumers who purchase a minimum of RM10 worth of Tropicana Twister during the campaign period and share their acts of kindness via the Messenger Chatbot will stand a chance to win additional rewards.
Moreover, the campaign engages Malaysians through multiple touchpoints, including an interactive messenger chatbot that allows users to log acts of kindness. It is further amplified through on-ground activations, influencer collaborations, and social media engagement.
Additionally, a series of video content—featuring various acts of kindness—helps drive emotional engagement and inspire participation, ensuring widespread awareness and impact this Ramadan and Raya season.
Jennifer Lee, head of marketing at Tropicana in Malaysia, said, “Ramadan and Raya are a time of togetherness and generosity, and with ‘Gandakan Kebaikan’, we hope to inspire Malaysians to give from the heart. Whether through small gestures or bigger contributions, every act of kindness has the power to make a difference. With this initiative, we also want to show how Tropicana Twister can spark these moments of giving, bringing people closer through the spirit of sharing.”
Meanwhile, Syahriza Badron, managing director at The Shout Group, added, “The beauty of this campaign lies in its simplicity—kindness is contagious, and through an engaging digital experience, we’re making it easier for people to take part in a movement that celebrates and amplifies goodness.”
