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Toyota Australia names Vin Naidoo as new CMO

Australia —Toyota in Australia has announced the appointment of Toyota veteran Vin Naidoo as its new chief marketing officer. Naidoo ascends from his general manager role in the automotive company which he held since 2020 leading the APAC leg.

Naidoo joined Toyota Australia in 2002 after graduating from Melbourne University as a mechanical engineering major. Naidoo assumed various positions at Toyota since then, and now brings an extensive experience in after-sales, product planning, national fleet and national sales, as well as regional operations. From 2013 to 2020, he was the head of sales of Toyota’s luxury vehicle brand Lexus in Australia.

Naidoo commented that his focus as new CMO will be to articulate Toyota’s compelling vision as a mobility company, connecting everyone “with the freedom to move and be moved.”

“This will require even deeper collaboration across all parts of our business as we navigate the once-in-a-century transformations occurring simultaneously in connectivity, autonomy, sharing and electrification. We will communicate the unique benefits to customers of Toyota’s industry-leading vehicles and services. We will also build on our success by accelerating innovation in the spirit of continuous improvement, which is a cornerstone of our company culture,” he said.

Naidoo replaces John Pappas who has been promoted to chief executive at Lexus Australia.