Japan – Amid an industry shaken by layoffs, UltraSuperNew has launched a new campaign to spread festive cheer and spotlight creatives ready to answer the call.
Titled ‘Tokyo Calling’, the campaign features UltraSuperNew’s logo projected onto the night sky above iconic landmarks in the cities where its offices are located, alongside logos of past clients including Red Bull and Puma. The visual nods to the Batman “bat-signal”, turning the agency’s emblem into a beacon for talent.
The initiative comes as a response to recent large-scale layoffs that have left thousands in the creative industry uncertain about their futures. Through the campaign, UltraSuperNew, with offices in Singapore, Tokyo, and Amsterdam, is signalling an openness to new talent, offering a fresh opportunity for creatives affected by the upheaval.
In a statement, the agency said, “And while the holding companies may be bankrupt (morally or otherwise), UltraSuperNew doesn’t think the industry actually is. It’s simply disseminating—scattering into new shapes, new places, new possibilities.”
