Singapore – TikTok has announced new business solutions to help companies chart new territory on TikTok, including a new suite of creative AI tools, performance and measurement solutions, and advancements to high impact branding placements. TikTok has offered companies the ability to be innovative in culture and connect with fully engaged and sound-on audiences.
Through these new solutions, audiences can get the chance to collaborate, learn, and listen to some of the innovative marketers in the business. With the goal of providing the best experience possible to brands, creators, and the whole TikTok community, they are eager to start the next phase of their journey and keep innovating their advertising products.
Moreover, TikTok will establish the ‘’TikTok Media Buying Certification’ program to assist companies in finding the perfect partner to power their TikTok campaigns. This global accreditation enables digital marketers to demonstrate and validate their expertise in TikTok advertising, as well as strengthen the network of trusted TikTok partners for advertisers.
The social media platform notes that attention is drawn to and encourages interaction with TikTok-first content that speaks to the community. According to research, making TikTok-first advertisements increases brand favorability by 38% and buy intent by 37%. Furthermore, brands that exhibit a thorough understanding of how to produce content, especially for the platform, are preferred by 79% of TikTok users.
Visitors to TikTok also frequently take tangible action after learning about new subjects, goods, and trends. For instance, 59% of users use TikTok to choose what game to play next, 61% of users have made purchases on the platform either directly or after seeing an advertisement, and 52% of users have done research on vehicles after viewing content on TikTok.
With TikTok’s vibrant worldwide community, marketers have a chance to provide their viewers with engaging and enjoyable experiences. The platform also enables marketers to interact with their communities and completely utilise this entertainment potential.
TikTok is constantly working to give partners simple solutions for mutual success and growth. TikTok, which has 7 million businesses relying on it to grow and engage with communities, looks forward to continuing to support businesses of all sizes in generating impactful entertainment.
Speaking about the launch, Sofia Hernandez, global head of business marketing at TikTok, said, “TikTok is entertainment that drives impact. With an audience of over 1 billion users, TikTok offers brands an opportunity to be innovative storytellers and connect with their communities in unique and creative ways. We are thrilled to welcome advertisers to our 4th annual TikTok World to showcase our commitment to building innovative, industry-leading solutions that allow them to participate in the magic of TikTok.”
