MarketingFeaturedSouth Asia

This telco ad pays tribute to those who explore further–all through spoken poetry

Teddy Cambosa - March 14, 2022

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Kathmandu, Nepal – The art of spoken word poetry has been a modern form of literature to pay tribute to any entity, and this latest ad by Nepalese telco Ncell Axiata shows that as a tribute to all of the people who go the ‘extra mile’ and explore further in life.

The ad, titled #PossibleChaSabai, represents the progressive Nepali who does not shy away from any challenges that comes their way and are determined to learn and explore further. In addition, the film itself is aligned with Ncell’s brand philosophy of liberation and focus on digitalisation to empower their customers.

The ad is conceptualised by agencies ADA, Sun, and Outreach Nepal; and has been produced by G21 Production.

“As we all transit in the post pandemic world, Nepali people are rapidly adapting to the digitalisation with new possibilities in commencing education, work, connections and a global exposure,” the company noted in a statement.

The ad is available on YouTube and Facebook, with the YouTube version nearing the 1 million view mark as of this writing.