Nepal – Global beauty and personal care brand Dove has launched its famous campaign in Nepal, aimed at driving the mission to make Nepali women feel beautiful every day.

The campaign, which was conceptualized and produced by advertising agency Outreach Nepal, seeks to broaden the narrow definition of ‘beauty’ prevalent and inspire women to take great care of themselves. 

Titled ‘You are more beautiful than you think’, the film asks multiple women what do they like about themselves, of which no one answered. Then when asked how they feel about their own beauty, there had been a clear depiction of insecurities reflected by them on their personal appearances. 

The same question is then diverted to a loved one of the same women, where appreciation stemmed not only from physical attributes but also towards the close contribution the women have in their life.

“Dove with this campaign clearly displays that all women are beautiful in their own ways and urges all Nepalese women to see the beauty within themselves because #YouAreMoreBeautifulThanYouThink,” said the brand.

Kathmandu, Nepal – The art of spoken word poetry has been a modern form of literature to pay tribute to any entity, and this latest ad by Nepalese telco Ncell Axiata shows that as a tribute to all of the people who go the ‘extra mile’ and explore further in life.

The ad, titled #PossibleChaSabai, represents the progressive Nepali who does not shy away from any challenges that comes their way and are determined to learn and explore further. In addition, the film itself is aligned with Ncell’s brand philosophy of liberation and focus on digitalisation to empower their customers.

The ad is conceptualised by agencies ADA, Sun, and Outreach Nepal; and has been produced by G21 Production.

“As we all transit in the post pandemic world, Nepali people are rapidly adapting to the digitalisation with new possibilities in commencing education, work, connections and a global exposure,” the company noted in a statement.

The ad is available on YouTube and Facebook, with the YouTube version nearing the 1 million view mark as of this writing.

Mumbai, India – Global payments network EMQ has launched its real-time cross-border payments across South Asia, including direct access to Nepal and India’s Immediate Payment Service (IMPS), with Unified Payments Interface (UPI) and additional markets in the pipeline.

The enhanced payment capabilities to Nepal and India provide a more transparent and cost-efficient payments solution for its customers in the region, while enabling them to capture new opportunities across the emerging markets. Moreover, customers can now send a maximum of INR500,000, which has increased from INR200,000, directly into local banks in real-time under IMPS and higher amounts via same-day fund transfers to India through a single EMQ Connect API integration.

Meanwhile, customers in Nepal will also have direct access to real-time bank transfers of up to NPR1m with additional same-day payment options available in the country. These extended service offerings enable enterprises to focus on growing their business without the need to manage complex network infrastructure.

Steven Liu, EMQ’s global head of networks and expansion, shared that they will continue to expand their network with more global market touchpoints across the fastest growing economic corridors.

EMQ said that it continues to expand its product suite with real-time payments capabilities across Europe (Sepa Zone), Hong Kong, China, Thailand, Singapore, India, and Indonesia, as well as Nepal, and 19 markets in Africa, amongst many others, with expansion underway in the USA, Canada, and Latin America.

“Our enhanced coverage across Nepal and India further complement our efforts to offer differentiated value propositions with greater speed, agility and flexibility in both consumer and business payments that meet the evolving business models,” said Liu.