Auckland, New Zealand – Testicular Cancer NZ (TCNZ), in partnership with JAC and TikTok For Good, has launched a new campaign aimed at encouraging men to perform regular testicular self-examinations, using the incentive of a vehicle giveaway to drive engagement.
The campaign, called “Lump Lottery,” coincides with Testicular Cancer Awareness Month and seeks to address low rates of self-checking among men in New Zealand. Participants are invited to visit LumpLottery.co.nz, where they can learn how to conduct a self-examination, report whether they have found a lump, and enter a draw to win a JAC ute.
According to campaign information, around 182 cases of testicular cancer are diagnosed annually in New Zealand, making it the most common cancer among young men in the country. When detected early, survival rates are estimated at 96 percent. However, delays in self-examination and medical consultation remain a concern.
The initiative is supported by former All Blacks player Sir Wayne “Buck” Shelford, who is featured in the campaign to help raise awareness and educate men on how to check themselves.
Simon Vicars, chief creative officer of Colenso BBDO, said, “The reality is we can’t educate men out of this illness. Kiwi blokes know they should check – they know it’s potentially deadly – they just can’t really be bothered. We have to inspire real behaviour change. Lump Lottery is designed to use a 170 horsepower ute to drag them out of this dangerous apathy.”
Angela Watson, CEO of Colenso BBDO, added, “There have been so many great campaigns over the years for breast cancer awareness that have led to some incredible results. Now it’s time to shine a spotlight on the balls of Aotearoa.”
Peter Dickens, chief executive of Testicular Cancer NZ, said the initiative represents a new approach to addressing the issue. “Every year we look for an opportunity to grab the attention of those at risk from testicular cancer. With JAC and our other campaign partners, we’re confident that this year we’ve found a unique formula that will make a truly positive impact on this most diagnosed cancer in young men in Aotearoa.”
The campaign will run across television, out-of-home, digital and social media channels throughout the awareness month. The winner of the JAC T9 ute is scheduled to be announced on 4 May.
