Kuala Lumpur, Malaysia – The SHOUT Group, an advertising holding company, has appointed three leads for FCB SHOUT, its creative agency.
The new additions to FCB SHOUT’s executive management team include Syahriza Badron as managing director, Wang Ie Tjer as executive creative director, and Jamie Tan as general manager.
As the new managing director, Badron is tasked to drive the agency’s growth, leading the brand management team.
Badron has been with FCB SHOUT for 11 years, formerly serving as its general manager. Over the years, she has championed the agency’s ‘No Plan B’ culture while contributing to marketing publications.
Meanwhile, Tjer has spent six years with the agency. As the previous head of creative, Tjer spearheaded the team to win various awards, embodying Malaysian creativity.
Taking over the general manager role, Tan will oversee the internal operations of the agency. Previously the head of operations at FCB SHOUT, Tan has taken on more responsibilities, spanning financial management and culture-building.
Tan has been leading initiatives for the welfare of the agency’s employees, including the expansion of its medical programme for families of staff and pushing for flexible working arrangements.
Shaun Tay and Ong Shi Ping, co-owners of The SHOUT Group, commented, “When we bought the agency back in 2018, we had already set in motion our vision to create a sustainable, highly regarded creative agency that would serve as the right partner for our ambitious clients, and we knew that could only be realised by having the right leaders on board.”
“We wanted people with a point of view and the gumption to materialise our lofty goals. Syah, Tjer and Jamie represent what we stand for, and to have been fortunate enough to help chart their growth over the years has been a true joy and one that we personally feel is our crowning achievement,” they added.
