Australia – The Australian Ballet has appointed international strategy studio Untangld as its strategic brand partner, tasking the firm with delivering an evolved brand and messaging strategy.
The appointment marks the latest in a series of new partnerships for Untangld across Australia and international markets. The studio has recently worked with organisations including Royal Australian Mint, Perry Ellis / Nike, Legal & General, King Living and Dimple Color.
According to the company, Untangld will work closely with The Australian Ballet’s in-house marketing, creative and digital teams, alongside its research and media partners, to evolve the brand and strengthen audience engagement across touchpoints.
Untangld Co-founder James Needham said, “The Australian Ballet stands at the intersection of art, movement and meaning. It’s a brand that embodies both heritage and progress. To help chart its next chapter is a privilege and a unique opportunity to reimagine how one of Australia’s most admired cultural institutions can engage a wider audience while staying deeply rooted in its story.”
Lyndell Pond, director of marketing and brand at The Australian Ballet, commented, “Untangld brings a rare mix of clarity, creativity and practicality as we shape the next chapter of our brand. They deeply understand how to bridge culture, story and audience. We’re excited to have them alongside us as we look to the future.”
Untangld said its recent partnerships across government, luxury retail, global beverage, telecommunications technology and social impact sectors reflect its growing involvement in executive-level strategic transformation initiatives.
