Tag: Shopee

Singapore – In August this year, top e-commerce platform Shopee unveiled its newest endorser, probably its biggest ambassador to date – global superstar Jackie Chan. 

Following the announcement, Chan’s first visibility was for the platform’s 9.9 sale, and now the renowned action celebrity is back to grace Shopee’s campaign for 11.11. 

Both advertisements with Chan were nothing short of the e-commerce’s creatives DNA – a cheerful and upbeat mood, animated movements, and of course, Shopee’s staple soundtrack. 

Screencap from Shopee’s latest 11.11 ad

However, on the back of the recent release for 11.11, some marketing and creative professionals on social media gave their verdict on the ad – which leaned towards disappointment and frustration over its creative execution. 

On Monday, October 25, Richard Bleasdale, a specialist advisor at media investment analysis firm, Ebiquity, shared an article about the ad on a LinkedIn post with the comment, “Is it just me? Or is this without doubt the worst ad ever made? I challenge anyone to nominate better (worse).”

The post attracted other creative experts and advertising leaders to share opinions of their own, which had a resounding rejection of the ad’s conceptualization and overall direction. 

“The bar is very low…”, one ad leader wrote, while one marketing leader pointed out how the ad made him “lost for words.” 

Another agreed to Bleasdale, commenting, “I know what [you] mean. Very disappointing. Was hoping for more [Jackie] action.” 

MARKETECH APAC‘s Inner State reached out to some of the marketing executives that jumped on the post for their official insights on the ad.

A common sentiment among the marketing executives was how the brand failed to leverage Chan’s superstar imprint of action coupled with comedy. 

Shopee’s 11.11 platform-wide sale is running from October 25 to November 11, and the campaign was launched on October 18 on the platform’s YouTube channels across its covered markets.

The ad showed Jackie Chan on the street, being slowly approached by dangerously looking men. With an impending fight scene, Jackie is seen mustering his strength to prepare to defend.

Throughout the 30-second ad, Jackie is able to fight off the men with Shopee’s ‘Big Sale’. Using only his phone, Jackie magically defeats the men by powering through Shopee’s ‘big discounts’, where for every press of a button, discount bubbles pop up, such as “$60 CASHBACK ALL DAY” and “$6 OFF EVERY $50” off the phone and beat the men down. 

Anand Vathiyar, managing director of Cheil Singapore, describes the ad as an ‘orange mess’, a reference to the platform’s orange branding 

“Jackie Chan’s brand equity is action-comedy…Shopee could have done something [on what] we’ve come to love Jackie for instead of the orange mess they’ve rolled out,” said Vathiyar.

Echoing this, Rob Sherlock, advisory board chairman at martech solutions DAIVID, said, “I do think they could have taken Jackie Chan’s trademark antics and dialed them up into something even crazier, more ‘action’ exaggerated – and still have Shoppee fully integrated into the story.” 

He adds that instead of handing Jackie a mere phone in an attempt to inspire action to the ad, Shopee should have had “some whacky martial-arts impossibility performed by Jackie.” 

“And make the Batman & Robin pow-wow cartoon bubbles more integrated into everything we love about the man,” continued Sherlock. 

Meanwhile, Bleasdale, the one who published the LinkedIn post, shared to MARKETECH APAC that he thinks the ad has been “devoid of any idea.” 

When asked what Shopee could have done better, Bleasdale said, “Start with a real brief – with a clear objective and a compelling consumer insight. Anything that responded to that would be better and more effective than this.”

On one hand, executives were also quick to poke on the past Shopee ad with professional footballer Cristiano Ronaldo, saying that the e-commerce brand had been underperforming with its campaigns even before when it signed the Portuguese sports personality in 2019. 

Shopee’s 9.9 ad in 2019 with Cristiano Ronaldo

The two-year-old ad puts Ronaldo on a football field where shortly after scoring a goal, audiences in the stadium start changing into an orange-wearing army with the trademark Shopee pop-ups coming out of each one. At the middle to the end of the ad, Ronaldo performs the Shopee dance together with his team. 

According to a survey done by consumer research Milieu, 24% of audiences in Singapore ‘dislike’ the 9.9 ad with Ronaldo in 2019, with 56% ‘liking’ it. Of those that disliked the ad, stated reasons were they found it “silly” (60%), made them cringe (60%), and was “annoying” (47%), and lacked product information (37%).

For Sherlock, Ronaldo was the worst use he’s ever seen of a mega-celebrity and thinks if Shopee had done a low-quality ad the first time, it would be difficult to redeem itself.

“It probably worked, drove sales, and tattooed the brand in the consumers’ brains. But, like any sequel, it’s hard to improve on the original – or in this case, be intentionally ‘so bad it’s good’,” said Sherlock.

MARKETECH APAC has already reached out to Shopee for a comment. 

Shopee’s presence expands Southeast Asia and Taiwan. For the latest 11.11 ad, the Thailand market paid the ad a staggering 30 million views on YouTube as of writing. 

The e-commerce platform continues to be the top platform in Southeast Asia with the most visits by consumers in 2020, trailed by Lazada. 

Inner State is MARKETECH APAC’s dedicated platform for industry deep dive.

Singapore – CapitaLand Investment, the leading global real estate investment manager with a strong Asia foothold, and Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, today announced the launch of the second edition of the ‘CapitaLand x Shopee’ 11.11 campaign. The inaugural edition of the campaign was launched in 2020 similarly for the 11.11 sale event of Shopee, and the two aim to replicate the project which had driving the omnichannel model at its heart. 

In 2020, CapitaLand and Shopee launched an integration of online and offline shopper engagement for the campaign to drive sales, traffic, and engagement for six CapitaLand malls through gamification. Following this, in early 2021, Capitaland also launched the virtual shopping mall of its outlet giant IMM on Shopee, making it the first virtual shopping mall from Singapore on the platform. 

For this year’s 11.11 sale event, both partners will be recreating the omnichannel experience for 29 retailers in eight CapitaLand malls over a period of three weeks, from 22 October to 11 November 2021. CapitaLand and Shopee are also bringing back the popular co-branded games from last year’s 11.11 campaign, where shoppers can participate and win attractive vouchers that can be used in-app and at participating physical stores including Toast Box, LiHO, Etude House, and Giordano.

On the continuation of the partnership, Chris Chong, CEO of retail & workspace for Singapore and Malaysia at CapitaLand Investment, said, “This will allow us to enhance retailers’ consumer outreach and further engage with their customers digitally while driving footfall to their physical stores through online marketing efforts.”

From 22 October to 11 November 2021, S$125,000 worth of ShopeePay Scan and Pay vouchers, Shopee vouchers, and eCapitaVoucher will be given in the CapitaLand Lucky Prize game on the Shopee Singapore app. The ShopeePay Scan & Pay vouchers can be redeemed at eight CapitaLand malls, namely Bedok Mall, Bugis+, Bugis Junction, IMM, Funan, Plaza Singapura, Westgate, and JCube. 

Shoppers visiting any of the eight malls can simply scan the QR code at participating merchants and malls to play the ‘CapitaLand x Shopee’ Lucky Prize game and win ShopeePay Scan & Pay voucher to pay for their purchases using ShopeePay at 29 participating CapitaLand merchants’ offline stores. 

Shoppers can also try their luck in the ‘Guess the Weight’ campaign every weekend over the campaign period to win up to S$22,000 worth of eCapitaVoucher and Shopee vouchers. To participate, shoppers can proceed to the atrium of three shopping malls on selected weekends – Bugis+ on 23 and 24 October, Westgate on 30 and 31 October, and Plaza Singapura on 6 and 7 November – to guess the weight of five unexpected combinations of products, where one of them is the combined weight of a Dyson vacuum and a feather. Contestants must get the closest answer to qualify for the prizes.

Zhou Junjie, Shopee’s chief commercial officer, commented, “Following the success of last year’s CapitaLand x Shopee 11.11 campaign, we are excited to join hands with CapitaLand once again to support even more retailers under CapitaLand’s network by digitalizing the shopping experience.”

Zhou Junjie adds, “Shopee has always been passionate about empowering our sellers and brand partners to unlock the full potential of e-commerce to succeed in today’s digital economy. Through this omnichannel integration, we hope to help retailers deepen engagement with new customers, through an exciting and rewarding experience.” 

To find out more about the campaign, shoppers can head to the campaign’s microsite which will go live on 22 October. 

Manila, Philippines – Shopee Philippines will be holding its Shopee University Summit for the second time. The summit, which had its inaugural run last May this year, aims to further support sellers as e-commerce takes on a significant role in the global retail landscape. Interested viewers can catch the webinar on 18 September 2021 at 9 am via Shopee Live or Shopee’s official Facebook page. 

With the virtual resource, Shopee aims to equip business owners with the right tools and sufficient knowledge to embrace e-commerce and use it to scale their business. The Shopee University Summit will discuss relevant skills for SMEs such as developing the right business branding, product photography skills, and leveraging Shopee tools and social media platforms to promote their businesses.

The speaker line-up includes Rhea Matute, executive director at Design Center of the Philippines, Mia Mendoza, seller education lead at Shopee Philippines, Agatha Chua, head of community at Shopee Philippines, and Robenson T. Ong Lo, vice president at CameraHaus as well as Carmella Peña, brand manager of PULUZ Philippines, and Jillian Co, branch operator of Human Nature Manila Branch.

Martin Yu, director of Shopee Philippines, said, “Shopee is committed to helping micro, small, and medium enterprises seamlessly transition and maximize the potential of e-commerce. We are excited to launch the second Shopee University Summit to equip entrepreneurs with the necessary knowledge and marketing tools they need to succeed as online retail evolves.” 

He adds, “These entrepreneurs invested time and effort, and we want to ensure they have the right resources and support to build a sustainable business. Shopee will continue to come up with innovative initiatives to further strengthen our support for our partner brands and local sellers.” 

For 2020, Shopee continues to be the top e-commerce platform in Southeast Asia, where it came out as the most visited with average web traffic of 281,385,626 for the year. 

Singapore – As more and more e-commerce brands in Southeast Asia ramping up their presence through frequent platform deals such as the recent ‘9.9 Sales’, these brands in the region are highly incentivized with the use of influencers for their sales campaigns, hence pushing the e-commerce industry in the region to a steadfast growth, latest insights from e-commerce aggregator iPrice shows.

Comparing the latest ambassadors of Lazada and Shopee namely K-pop actor Hyun Bin and international kung fu actor Jackie Chan respectively, the report showed that the senior global star received higher engagement for articles published regarding the collaboration. Jackie Chan’s presence in Shopee’s latest campaign garnered 59 articles published, compared to the 53 articles garnered by Hyun Bin’s Lazada campaign.

Despite that, Hyun Bin’s campaign garnered more engagement in social media, receiving 79% of ‘love’ reactions, 19% of ‘haha’ reactions, and 2% of ‘wow’ reactions. Meanwhile, the study found that Jackie Chan’s campaign garnered 62% of ‘love’ reactions, 21% ‘haha’ reactions, and 17% of ‘wow’ reactions on social media.

“It’s clear to see that influencers play an important role in driving excitement for the upcoming sales period. Thus, key e-commerce companies have enough incentive to involve influencers in their campaigns,” said iPrice. 

Meanwhile, overall web visits among e-commerce platforms across the region have increased by 31% this year from January to June compared to the same time frame last year. By average, overall web visits from the aforementioned period this year clocked in 4 million web visits.

The Philippines experienced the most surge by 73%, followed by Indonesia (41%), Malaysia (34%), Singapore (10%), Thailand (9%), and Vietnam (7%).

Specifically, the top two Singapore-based companies, Shopee and Lazada, experienced an increase of web visits by 56% and 10% in 1H 2021 compared to the same period last year.

In terms of consumer behavior, given the uncertain COVID infection rates, consumers will continue to stay at home, and consequently forego holiday travels and family get-togethers. With that given, it is expected that there will be more opportunities for online shopping. iPrice foresees that Southeast Asian consumers would probably spend an average of US$40 on e-commerce by the end of the year.

Furthermore, the insights found out that there was an increase of 26% in average consumer spending in 2020, when consumers spent about US$32 per e-commerce transaction.

“Most purchases will be directed towards the categories of sports and outdoor, home improvements, and electronics. Lastly, even if consumer spending won’t increase as predicted, online retailers can still expect far more online web visits to their platforms this year,” the company concluded.

Jakarta, Indonesia – Erigo, the Indonesian fashion retail that has been a staple in Shopee Mall, is set to grace the renowned New York Fashion Week (NYFW) 2022, and it has partnered with e-commerce to launch a campaign that will see both celebrating the said milestone with Indonesian consumers.

According to Shopee, Erigo has been a partner since 2017 and has seen significant growth in sales and brand innovation. The streetwear brand has won the hearts of users, making them one of the top favorite brands at major annual Shopee campaigns. In 2020, Erigo participated in the Shopee Export Program, Kreasi Nusantara: From Local To Global, where the well-loved Indonesian brand entered other markets like Singapore, Malaysia, Thailand, and the Philippines.

Called, ‘Erigo x Shopee NYFW’, the campaign will include different engagements and launches. For a start, Erigo’s appearance at the NYFW will be livestreamed on Shopee Live, which is exclusively available in Indonesia on 9 September at 8:00 pm. 

In addition to this, the Erigo NYFW runway collection will be available at the Erigo official store on Shopee Mall. Users will be able to purchase exclusive collections brought straight from the Erigo pop-up store in New York, and also enjoy up to 90% discount for various Erigo products. Lastly, shoppers will be able to purchase a ‘Mystery Box’ of Erigo products for only under Rp100,000. The campaign will run from 9 until 11 September 2021,

Handhika Jahja, Shopee’s director for Indonesia, commented that they are proud to witness the extraordinary progress of Erigo so far and to finally be able to deliver ‘Made in Indonesia’ products to an international stage. Jahja shared that Erigo is one of the 180,000 local MSMEs fostered by Shopee that have successfully penetrated the global market through the Shopee Export Program. 

“We hope that this collaboration can create pride and love for local products among Indonesians. It can also spark enthusiasm and create a good track record for more local MSMEs to follow,” said Jahja.

Meanwhile, Muhammad Sadad, the CEO of Erigo, said that the brand’s ability to penetrate into the global market certainly cannot be separated from the support and assistance they got from Shopee and the various programs held by Shopee have greatly helped the development of the business and realized their dream of bringing Erigo products to consumers in other countries. 

“We are very encouraged by the love and enthusiasm from Shopee users in Indonesia and around the region, empowering us to continue innovating the brand until we finally had an opportunity to represent Indonesia at the biggest fashion show in New York. To commemorate 10 years of work, Erigo will be debuting the new Erigo X collection exclusively at New York Fashion Week 2022, where users can watch through Shopee Live,” said Sadad.

Shopee said that it would like to reaffirm its commitment and passion in supporting the development and potential of local businesses that are an important part of the Shopee ecosystem through the Erigo X Shopee NYFW 2022. The recent collaboration is part of Shopee’s effort to strengthen the reach of homegrown brands in their own country and showcase the good quality of locally-made products.

Manila, Philippines – Through time, the use of social media is becoming more intertwined into people’s daily lives, and is also becoming a major avenue for conversations that would benefit both consumers and brands.

On Twitter, whatever is happening, be it as grand as opening a new business or simple joys, people share it with their network, making the platform the go-to place to see the latest in culture and trends.

Research shows that there are five key trends on how Filipinos converse around food, beverages, and personal, as well as home care on Twitter. The first trend is around one’s creativity in the kitchen, which is the result of boredom of Filipinos amid the ongoing pandemic. 

Cooking and baking have become creative outlets for new skills, and part of the people’s routine is to tweet their creations, sharing their trusted food brands and their favorite marketplace. The data from Twitter also shows that Filipinos’ most mentioned retailer for packaged food is foodpanda Philippines.

Next on the list is Filipinos’ love for coffee. Conversations about this much-loved drink continue to grow on Twitter Philippines, increasing 3% in the first quarter of 2021 compared to the fourth quarter of 2020, as cafes enticed people to look for innovative ways to make a statement with coffee. And with this, Robinsons Supermarket topped the list as the most talked about beverage retailer for Filipinos on Twitter.

Filipinos also tweet about pop culture on Twitter, which helped increase the conversation interestingly around hair care. There’s a 15% increase in the tweet volume on hair care for the first quarter of 2021 compared to the fourth quarter of 2020, as they actively pay attention and discuss the latest hairstyles or colors being sported by their favorite idols. This made Watsons Philippines rank first as the top mentioned hair care retailer among Filipinos in the platform.

Meanwhile, Filipinos gained a new perspective on self-care during the pandemic, building up their skincare routine and Twitter has also become the top-of-mind platform to look for suggestions and tips. More than 12% in April 2021of tweets are related to personal and skincare compared to May 2021. Part of this growth is the equally progressing conversation on tackling unrealistic beauty standards. Twitter revealed that Shopee Philippines is the most talked about among retailers and providers of self-care products.

And lastly, Filipinos were found to grow fondness for tweeting about being at home, making them more attentive to their own space. As the pandemic continues, people have grown interested in home improvement to keep their homes safe and clean. They can be seen sharing their aesthetic home buys, which is mainly from Lazada Philippines, therefore ranking first as the most mentioned retailer of home care products.

Chandan Deep, Twitter’s head of emerging business for SEA, shared that people on the app and the conversations that they create are what makes Twitter unique, and 71% have rated it as a great platform for brand interaction, making it the number one among its peers.

“These people lead the conversation and are passionate to share about diverse topics such as beauty, food, and health. What makes them powerful as consumers is that they try, buy, and share their experience on Twitter,” said Deep.

Manila, Philippines – In line with the upcoming 8.8 Mega Flash Sale, Shopee has launched the new ‘Livestream Flash Sale’ and ‘In-app Business Insights’, features that aim to help sellers gain more viewers and boost their sales during streaming sessions on Shopee Live, the e-commerce’s dedicated in-app live streaming feature where merchants promote their shops and products directly to shoppers.

For the consumers, the new ‘Livestream Flash Sale’ in-app feature enables bargain hunters to land more deals and real-time discounts offered by shoppers online. On the seller side, they can now easily view their live stream data to acquire useful insights to help them strategize and further enhance their live streams. 

In addition, the new ‘In-app Business Insights’ feature allows live streamers to view their live stream data to acquire useful insights to help them strategize and further enhance their live streams. It also lets streamers gauge what their viewers like and what the best-selling products are, so sellers can cater their product selection to viewers’ preferences and achieve better sales.

Shopee Philippines’ Director, Martin Yu, was quoted “We will continue to support them by providing the necessary tools to help them engage with their customers more. Shopee will continue to offer Filipinos a fun and interactive experience.” 

Shopee said that the newly launched features are just two of the many things users can look forward to the nearing 8.8 Mega Flash Sale. Until 8 August, users can also get free shipping vouchers, enjoy daily flash promos, and exclusive deals when checking out using in-app e-wallet ShopeePay.

Kuala Lumpur, Malaysia – Food and beverage company Danone, in its objective to build health-focused food categories, has recently launched its new regional campaign on the e-commerce platform Shopee, kicking off first in Malaysia for the upcoming ‘Super Brand Day’ in the country by Shopee.

Called the ‘Our Health, My Choice’, said campaign, which will be featured on the Shopee Mall, will provide consumers with access to Danone’s full Specialized Nutrition (SN) portfolio for the whole family. The SN portfolio in Malaysia focuses on growing milk products for children. With more people going online to shop for health products, the collaboration aims to support more families to make informed nutrition choices and discover products that support their health and nutrition needs.

Danone ensures that its product portfolio provides the right nutrition across age groups with scientifically researched nutrients.

According to Deborah Chong, head of e-commerce at Danone Specialized Nutrition Global, they have witnessed an ‘incredible growth’ of their business online, including a 20 times growth across Southeast Asia during the Shopee 12.12 Birthday Sale last year. She added that this is due to the fact that more people are turning to e-commerce platforms to seek convenient and reliable product options.

“We believe this collaboration will further scale our presence in the region. Prioritizing consumers’ health is crucial for us and we believe this Super Brand Day, which focuses on our ‘Our Health, My Choice’ theme, lets us show our care and appreciation for our customers by providing convenient access to products that support their health and nutrition needs,” Chong stated.

As part of the online campaign, Danone will be introducing its Shopper’s Choice Shopping Guide to help consumers choose the right nutrition products for their needs while leveraging Shopee’s engagement tools. This guide will showcase their best-selling products and user reviews through engaging content on how specialized nutrition can address the different health concerns and needs.

For Benoit Delater, commercial development director at Danone, they are proud of their partnership with Shopee, stating that the partnership speaks volumes of their aim to fulfill the mission of making good nutritional choices accessible for more health-conscious consumers.

“We believe that our portfolio can cater to the specific nutrition needs of all consumers and encourage the consumption of essential macro and micronutrients for a well-balanced, healthy diet. That’s why we are very excited to leverage Shopee’s wide reach and customer engagement tools such as Brand Membership to better connect with customers and provide them greater value all year round,” Delater stated.

Meanwhile, Ian Ho, regional managing director at Shopee, notes that their recent partnership with Danone reflects the rise of live streaming, as it is becoming a key part of the online shopping experience in the region. Furthermore, it has also grown to become an effective way for brands to acquire and connect with shoppers, showcase their products and prompt users to make purchases on the spot.

“We are also working closely with brands through our double digit campaigns like the upcoming 8.8 Brands Festival where brands could leverage this interactive engagement tool to reach out to Malaysians. We’re excited to see more brands such as Danone enrich the shopping experience by integrating entertainment and educational content into their campaigns,” Ho concluded.

Starting 15 July, Danone shoppers can enjoy several perks, including gifts when they buy specific Danone products, discount vouchers for up to RM40, and earning online loyalty points from purchasing within the Danone Shopee Mall.

Singapore – In conjunction with the nearing 7.7 Great Shopee Sale, Shopee has officially launched the ‘Shopee Mall Brand Memberships’ program for brands – a tool that aims to help brands to amplify their customer experience and growth through customer retention and loyalty program that can be personalized by the brand.

Shopee first gave a peek at the program in January during its Brands Summit 2021 last January. According to Shopee, the program is a response to the increase in brands looking to e-commerce as a key channel for brand-building in the entire customer journey. The new tool will allow brands on Shopee Mall to build deeper connections with potential and existing customers, converting them into valuable lifetime customers.

Similar to the way brands oversee their own loyalty programs, the ‘Shopee Mall Brand Memberships’ program will be driving more conversion and repeat purchases. For instance, brands can customize their own membership program for shoppers, including the welcome gift, number of membership tiers, and brand loyalty points awarded to members for every purchase. 

Furthermore, members of the program can accumulate and redeem these loyalty points for exclusive benefits such as upsized vouchers and gifts with purchases. What’s interesting is that ‘Shopee Mall Brand Memberships’ vouchers can be stacked by customers with other Shopee vouchers, thus unlocking even more savings, helping to promote further sales for brands; something that the platform ought to restrict in their standard promos. 

It would be recalled that Shopee also recently launched its own four-tier loyalty program within the platform. This is however catered to bringing in more shoppers into the platform itself, rather than a specific program. 

Shopee’s Regional Managing Director Ian Ho shared that with consumers now spending a larger part of their shopping journey online, they want to empower brands with more ways to capture their customers at every touchpoint. 

“Hence, we are proud to launch this program that will not only support our brand partners in achieving more sustainable growth by driving conversion and higher spending, but also deliver greater value to shoppers. We have already seen how brand members tend to spend twice as much per order compared to non-members, demonstrating the effectiveness of this tool in building greater brand affinity in the long-term,” said Ho.

The ‘Shopee Mall Brand Memberships’ program will also be providing brands with an effective way to identify and manage different customer segments through the understanding of their profile, purchasing habits, and preferences. 

The ‘Shopee Mall Brand Memberships’ Grand Launch campaign will officially start today, 1 July, to encourage sign-ups and will be rolled out across seven markets, including Singapore, Malaysia, Thailand, Vietnam, and Taiwan, as well as Indonesia, and the Philippines. Over 200 brands on Shopee Mall and Shopee Premium across popular categories are expected to participate, and many more brands joining the program down the line.

Shopee also shared that it will further enhance the program with new features planned out for brands, which includes creating a more seamless shopping experience through omnichannel integration, where brands can integrate their offline and online CRM systems with the new tool.

Manila, Philippines – Global consumer goods firm Reckitt has partnered with e-commerce platform Shopee to launch its first-ever ‘Protection Starts Within’ campaign across the SEA region including the Philippines.

As people around the world face the continued threat of the COVID-19 pandemic, Filipino families are still placing high importance on upholding strict hygiene standards and ensuring proper nourishment

The regional campaign, which will be running from 21 to 23 June, aims to help families better protect their health and well-being by enabling shoppers to access Reckitt’s wide portfolio of family care essentials at Shopee Mall.

To meet the growing demand for health, hygiene, and nutrition products online, Reckitt will be educating customers about protecting and nourishing the family with Enfagrow A+ Four NuraPro, Lactum 3+6+, and Lysol on Shopee Live through the campaign.

Furthermore, Reckitt will be sharing exclusive product tips and best practices for family protection through an educational microsite. About 20 lucky viewers on Shopee live streams will also stand a chance to win ₱300 off shopping vouchers.

Muksitul Islam, the ASEAN e-commerce director at Reckitt, shared that they are proud to partner with Shopee in their regional initiative to reach more consumers across the region and in the Philippines. 

“They can be assured of convenient and quick access to our entire portfolio of well-loved brands including Enfagrow Four, Lactum 3+6+, and Lysol that will help meet their needs. Through Shopee’s engagement tools, our customers can also look forward to learning valuable tips on Reckitt’s products, as well as best practices through a fun and engaging way,” said Islam.

Meanwhile, Shopee Philippines’ Director Martin Yu, said that as part of the 7.7 Mid-Year Sale to give shoppers greater value, they are glad to partner with Reckitt to provide a wide variety of trusted household brands delivered directly to their homes. 

“As e-commerce grows to become an integral part of life, Shopee will continue to work with globally-trusted brands like Reckitt to ensure that shoppers can get convenient access to all that they need,” said Yu.

Reckitt will also be rolling out exclusive COVID-19 household protection deals on Shopee Mall, such as exclusive bundle sets and EnfaMama Elite Rewards Loyalty Program, which allows shoppers to get 500 points sign-up bonus, member-exclusive vouchers, and bonus points with every purchase from the official store on Shopee Mall.