Tag: ShopBack

Manila, Philippines – ShopBack, an online shopping and rewards platform in the Asia-Pacific and the Philippines, is kicking off its 10th birthday with a series of activities this June, as well as deals dedicated to its over 6.5 million users and partnerships in the Philippines with more than 900 merchants.

Kicking off the birthday with a money rain 

ShopBack Philippines launched its 10th birthday celebration with a “cashback rain” activation on June 1. In partnership with Ayala Malls Manila Bay, users experienced over ₱50,000 worth of cashback literally raining down on them. Hundreds of mall-goers were rewarded with cashback, which was eventually credited to their accounts.

Month long deals and prizes 

ShopBack’s 10th Birthday campaign runs throughout the entire month, beginning with the 6.6 Mid-Year Sale and leading up to the main birthday celebration from June 14-22. During this period, each category—travel, fashion, food, and marketplaces—will feature special highlight deals.

The top prize for users is a chance to win 24K gold, simply by making three transactions across three different categories. Additionally, a month-long rewards page will feature exclusive vouchers and challenges, enabling users to earn instant cashback through easy actions.

Some of those top deals include exclusive voucher drops from Lazada, as well as deals from Nike, Zalora, Klook, and Puma. Moreover, several partner brands are also on board to give exciting perks to ShopBack users including KFC, Ayala Malls Manila Bay, Havaianas, SEAOIL, and INSPI.

Timothy Tuason, commercial director for Philippines at ShopBack said, “This campaign is our way of thanking our loyal users for their years of support. We’ve worked hard to secure the best deals, making this birthday celebration truly rewarding for them. We hope they are excited!”

10 years of creating a rewarding experience for users 

ShopBack’s vision is to be the most rewarding way to shop. By offering cashback on every transaction, users can enjoy significant savings, allowing them to shop even more.

Justine Victoria discovered ShopBack in 2022, initially creating an account while in Singapore and then another upon returning to the Philippines. “I was able to withdraw ₱500,000 and bought two Vespa motorcycles,” she says.

MJ Aoki, another ShopBack user, utilises the platform for travel bookings. “If you’re going to make a purchase, you might as well get some money back,” she says. MJ has accumulated over ₱58,000 in cashback from her transactions.

Founded in 2014, ShopBack is celebrating its 10th anniversary in 2024, marking a decade of success across the region. With a presence in over 12 countries, ShopBack serves more than 45 million users across three continents.

Singapore – CIMB Bank has announced the launch of a pop-up experience at Singapore, located outside Mandarin Gallery, at Orchard Road. For the bank, the two-phased immersive escapade is aimed at providing Singaporeans a differentiated, fun and interactive experience in the heart of the city.

The first phase of the pop-up, which features a deals extravaganza with over S$100,000 worth of giveaways, will run from March 16 to 31, from 11AM to 9PM daily. Meanwhile, the second phase, which advocates three pillars of wellness – physical, mental/spiritual, and financial – will open from April 6 to 21 from 11AM to 9PM daily.

The pop-up, done alongside ShopBack, brings together retail brands like Pelago by Singapore Airlines, Samsung, LOOKFANTASTIC, Myprotein, and Under Armour, to offer shoppers a suite of captivating and animated ‘rooms’ with enticing promotions and exclusive deals.

In addition, this immersive event features an AR scavenger hunt, allowing visitors to explore the pop-up booth to hunt for gift boxes, revealing surprises and unique vouchers.

Victor Lee, CEO of CIMB Bank Singapore, said, “We continuously seek out partnerships to be part of CIMB’s ecosystem to deliver a comprehensive banking experience for our customers while empowering them with the skills and knowledge to take charge of their financial well-being. By partnering with ShopBack, we aim to offer exclusive rewards and special deals with a variety of merchant options that our customers can enjoy when they visit the pop-up.”

Meanwhile, Fern Nannaphat, general manager of ShopBack Singapore, commented, “We’re proud to announce our first 2024 online-to-offline partnership with CIMB Singapore, marking a significant step towards integrated, omni-channel consumerism. This initiative underscores our commitment to being at the forefront of the exciting retail transformation; to empower customers to optimise their spendings into savings with our unique, stackable cashback offerings.”

Philippines – Shopping and rewards platform, ShopBack, in the Philippines, has recently elevated its head of merchants into a new leadership role. Timothy Tuason will now be taking on the position of commercial director moving forward.

Tuason headed ShopBack’s merchant business for a little over four years. Prior to joining the platform, he was the country manager of the PH leg of eBay for Business. 

Sharing an exclusive conversation with MARKETECH APAC, Tuason said that as he begins the new leadership, the biggest challenge would be the disruption brought about by the impending recession. 

“As a company that has successfully weathered the storm of the pandemic, it is imperative that we continue to adapt and pivot to ensure the ongoing success of our partners and users alike,” he said. “To do so, we must prioritize the development of innovative and effective campaign initiatives that are tailored to the needs and KPIs that we have set together with our partner brands.” 

On today’s highly competitive and ever-evolving e-commerce landscape, the industry leader also commented how absolutely essential it is that companies continuously uncover the shifts in buyers’ behaviour and deliver personalised and 6-star experiences. 

“At ShopBack, we recognize that every customer is unique, with their own individual buying patterns, preferences, and needs. By leveraging the latest technology and data analytics, we are able to gain deep insights into our customers’ behaviour and preferences, allowing us to develop personalized solutions that truly resonate with them.”

Just recently, ShopBack mounted its first-ever Users’ Choice Awards, inaugurated in the Philippines. After almost a month of giving the platform’s users an opportunity to vote for their top favourite brands on ShopBack, the most well-loved merchants were then recognised through a special physical gathering last 30 March. 

During the event, Tuason kicked off the gathering with a look back at the platform’s journey in 2022. The new commercial director emphasised the high conversion data in the platform which pushed for tangible business results for its merchant partners.

In the chat with MARKETECH APAC, Tuason concluded, “Simply having the best product or marketing idea is no longer enough to guarantee success. To truly thrive, companies must be able to understand and connect with their users and partners, delivering value that is tailored to their unique needs and preferences.” 

“Fortunately, at ShopBack, we have built a platform that not only drives conversions but also serves as a conduit for brands to connect with shoppers and make their shopping experience rewarding every time,” furthered Tuason. 

Tuason officially assumed the new position in April.

Manila, Philippines – ShopBack Philippines has recently concluded its first-ever Users’ Choice Awards event last 30 March at Fairmont Makati. The physical gathering was the culminating event of the rewards platform’s voting exercise which lasted for the whole month of March where users got to vote for their most favourite brands on the platform. 

In the in-person event, more than 100 merchant partners and media attended the night filled with fruitful discussions and celebrations. Awards granted included the Trendsetters’ Choice, Smart Shoppers’ Choice, Foodies’ Choice, and Mommie’s Choice, amongst many others.

 Prashant Kala, the GM of ShopBack Ads APAC and acting country manager for the PH market.

More than 200,000 votes were garnered during the campaign period and winners were determined based on the number of votes received, the number of users who visited the merchant online via the ShopBack app, and the number of bookmarks via the Watchlist feature.

Here were the full list of winners: 

  • Smart Shoppers’ Choice (Marketplaces category): Lazada
  • Trendsetters’ Choice (Fashion category): Zalora
  • Foodies’ Choice (Food and Grocery category): Foodpanda 
  • Mommie’s Choice (Mom and Baby category): Edamama 
  • Revenge Travelers’s Choice (Travel category): Agoda 
  • Glow Getters’ Choice (Health and Beauty category): Shopee
  • Fitness Junkies’ Choice (Sports and Fitness category): Nike
  • Tech Savvy’s Choice (Tech category): Samsung
  • Supefans’ Choice (Brand loyalists category): Adidas 
  • Top New Merchant: SHEIN
  • Brand Trailblazer Special Award: Lazada
  • Local Groundbreaker Special Award: Edamama and Metromart 

ShopBack opened the in-person event with a look back at 2022. Timothy Tuason, commercial director for ShopBack Philippines, emphasised the high conversion data in the platform which pushed for tangible business results for its merchant partners. 

The brand also teased what’s to come this 2023 and the highlights included were optimisations on its newly launched search ads and livestream features, an upcoming podcast series, and its 8th birthday celebration this June. 

Nishant D’Souza, Edamama Co-Founder, then provided a keynote presentation on the topic of how to make a flourishing Filipino start-up, sharing Edamama’s journey to becoming one of the top shopping apps in the country. 

ShopBack also invited other merchant partners for a fireside chat to talk about the synergy of growth and profitability. The discussions touched on the need to constantly adjust strategies in the ever-changing macro environment. The speaker line-up included:

  • Ricardo Ortuoste – Head of User Growth, Lazada Philippines
  • Amer Bakshi – Head of Strategic Partnerships, Foodpanda Philippines
  • Cris Tan – Marketing Director, Zalora Philippines
  • Nathalie Salcedo – Growth Lead, Metromart Philippines

“We are happy to spend this night with our esteemed partners as a way to show our gratitude for a great 2022. More exciting things are coming ahead this 2023 and looking forward to strengthening our partnerships with all of you,” Tuason shared. 

Last 17 March, ShopBack Philippines also launched yet another media gathering to mark the start of the summer season. In partnership with Zalora, the platform kicked off the season with ‘Summer Playground’, a lifestyle event that gathered KOLs and media as well as the platform’s key partners.

Philippines – ShopBack, the shopping and rewards platform, has kicked off the summer season in the Philippines with ‘Summer Playground’, a lifestyle event that gathered KOLs, media, and key partners last 17 March.

The event was done in partnership with fashion e-commerce platform Zalora and supported by travel platform Klook and digital bank Maya. People at home didn’t miss out on the fun as they got to tune in to the event, live, through the ShopBack app and its Facebook page. 

In-person attendees bagged prizes from brand partners such as vouchers from Zalora and Klook as well as savings top-ups from Maya. The event coincided with Zalora’s 11th birthday which was celebrated from 17 March to 31 March. 

ShopBack has been ramping up its engagement with users through the launch of different in-person and digital initiatives. Just recently, it mounted its first-ever Users’ Choice Awards in the Philippines, which gave users the opportunity to vote for their top favourite brands across all product categories in the platform. The voting exercise will then be concluded with an awards ceremony for merchant winners on 30 March.

Meanwhile, last September, the global platform of ShopBack also brought back ShopFest 2022, its shopping festival with the latest one dubbed as the largest iteration yet. The said ShopFest 2022 ran for four months from September and covered the biggest year-end sale events for 2022 – 9.9, 10.10, 11.11, Black Friday-Cyber Monday (BFCM) and 12.12. The event covered all of its 10 markets.

Manila, Philippines – ShopBack, the shopping, rewards, and payments platform in APAC, is launching its first-ever Users’ Choice Awards, which will inaugurally be focused on the Philippines. The platform is handing the power to users to determine the top-performing brands on the platform. 

As of current, ShopBack boasts over 600 partnerships with some of the most trusted retailers in the Philippines across industries ranging from travel and fashion to tech and marketplaces. According to the platform, the year 2022 saw the onboarding of several exciting new partnerships, with more than 50 brands, including collaborations with notable fashion retailers like SHEIN and Puma, onboarded on the platform. 

For its inaugural Users’ Choice Awards, to be launched in the Philippines; there will be a total of 9 awards up for grabs for the flagship categories.

The recognitions, namely, are the ‘Smart Shoppers’ Choice’ for the Marketplaces category, the ‘Glow Getters’ Choice’ for the Health and Beauty category, the ‘Fitness Junkies’ Choice’ for the Sports category, the ‘Trendsetters’ Choice’ for the Fashion category, the ‘Foodies’ Choice’ for the Food and Grocery category, the ‘Tech Savvy’s Choice’ for the Tech and Gaming category, and the ‘Mommies’ Choice’ for brands that cater to mom and baby essentials. 

True to the current times we have now, the roster includes an award for the top travel brands, aptly called, the ‘Revenge Travelers’ Choice’. In addition, serving as a bit of an icebreaker to the category-inclined awards is the ‘Superfans’ Choice’, which will be contested amongst brands with the highest brand loyalists. 

During the night of the awards itself, aside from the aforementioned, special awards will be given such as the ‘Top Growing Brand’ and ‘Top New Brand’, amongst others. 

The voting period, which has commenced last 10 March, will allow users to vote for their favourite brands per category on ShopBack until 27 March. This leads to the official awards night on 30 March which will be held at Fairmont Makati.

To vote, users will need to utilise ShopBack’s ‘challenges’ feature, where one can earn bonus cashback based on one’s purchases or certain actions on the app. For the Users’ Choice Awards, users can look forward to getting up to P100 from the challenges.

Brand winners would be determined based on the number of votes received (50%), the number of users who visit the merchant online via the ShopBack app (25%), and the number of users who added the merchant to their watchlist (25%). 

“This is also our way to show our gratitude and appreciation to all our merchant partners for the trust and collaborative partnership that we’ve had in the past few years,” commented Prashant Kala, the GM of ShopBack Ads APAC and acting country manager for the PH market.

Last November, ShopBack launched its livestream feature on the ShopBack app in time for 11.11. At present, the platform revealed that it is also currently in the midst of testing other solutions, such as search advertising and segmented audience optimisations.

“It takes less than 2 days for users to convert to purchase on ShopBack. This gives us a huge opportunity in terms of experimenting on new features for users and providing solutions for partners,” said Kala.

He added, “2023 has just begun, but we are already seeing it as a very promising year. Definitely, more exciting things to come from ShopBack.”

In H2 of 2022, ShopBack announced that it has raised fresh funding of US$80m which will go into further building and growing the platform in APAC. A few months following, the platform unveiled its expansion to Hong Kong, which saw the onboarding of over 250 local to global merchants. 

Singapore – Shopping and rewards platform ShopBack has partnered with BeLive Technology, a Singapore-based live streaming solutions provider, to power its video-first commerce efforts. This marks a significant step forward for the live commerce industry in Singapore and Southeast Asia. 

The new solution allows ShopBack live viewers to access exclusive promotions, creative video content, and interactive video features powered by BeLive Technology. It aims to maximise interaction between its hosts and the community, to deliver an entertaining shopping experience.

BeLive Technology said that the first live stream saw its vouchers sold out within minutes of going live. Merchant partners will get access to ShopBack’s live campaigns which are curated specially for them. The immersive experience and interaction between merchant partners and viewers will help build customer loyalty and a stronger community.

Currently, the collaboration is only available to ShopBack’s Singapore users however plans are in place to expand into all of ShopBack’s territories across Asia in the near future. It also marks BeLive Technology’s expansion across Asia as well as the opportunity to explore additional Direct-to-Consumer (D2C) markets.

Kenneth Tan, CEO and co-founder of BeLive Technology, commented that they are delighted to partner with ShopBack and power video-first commerce for one of Asia’s most loved brands. 

“Live video’s authenticity and descriptive nature have great alignment with ShopBack’s ability to help shoppers make smarter purchase decisions. We are incredibly excited to allow help ShopBack’s users discover, research and shop better with our interactive video solutions,” said Tan.

Meanwhile, Fern Nannaphat, country manager of ShopBack Singapore, noted, “We will continue adopting new solutions to win our users over with the best deals and most engaging content. This live stream feature has proven to be a vital addition to the ShopBack ecosystem, where we deepen the engagement with our users and offer our merchants an immersive way to promote their products.”

Singapore – Shopping and rewards platform ShopBack has appointed Alessio Romeni as managing director of commercial for the Group. Based in the ShopBack Group headquarters in Singapore, Romeni will be responsible for spearheading merchant-solutions, revenue-generation, and pricing initiatives in the Group’s Online Affiliates space regionally. 

Romeni brings with him a highly successful track record in driving high-growth organisations. In his previous role as chief revenue officer at Asia’s leading online fashion and lifestyle destination ZALORA Group, he led the launch and scaling of the regional revenue function, and was pivotal in leading key priorities across revenue-related functions, increasing regional sales performance, and contributing significantly to customer satisfaction and retention.

In his latest tenure at ZALORA Group, Romeni took on the role of GM for Special Projects in ZALORA’s parent organisation, Frankfurt Stock Exchange-listed Global Fashion Group.

“Alessio’s track record speaks for itself. With ZALORA, he has spent many years helping thousands of brands to scale in the APAC region. I’m confident his experience and expertise will help us to create better solutions for our partnering brands, allowing them to tap on ShopBack’s ecosystem to scale to greater heights,” said Joel Leong, Co-founder of the ShopBack Group.

Romeni’s appointment comes hot on the heels of the ShopBack Group’s launch of new Buy Now, Pay Later (BNPL) payment option ShopBack PayLater, coupled with its first global brand refresh across its 10 markets in the Asia-Pacific earlier this year.

“I have been following ShopBack since its inception in 2014, both as a customer and as a passionate builder of teams in the digital space. What Henry, Joel, Candice, and the rest of the team have achieved is special – definitely unique in this part of the world. Analytical curiosity, quick iteration, constructive feedback, and authenticity are some of the values that resonate the most with me, and the best part is that you don’t find them only in the HR manual, but in daily interaction with any team member,” said Romeni. 

He added, “The vision of bringing together different business models into a unified experience paired with unmatched execution skills will open untapped markets and potential. Joining was a very easy decision.”

In 2022 alone, the Group has appointed ex-Slack VP of Engineering San Wai Oo as chief technology officer, ex-Zip executive Hamish Moline as managing director for financial services and ex-Fave executive Aik-Phong Ng as managing director for in-Store and payments.

Singapore – ShopBack is returning with ShopFest 2022, the shopping festival it dubs its ‘largest’, having it slated for a 4-month run. September marks the countdown to the year-end holiday season and ShopBack’s festival comprises the biggest sales events – 9.9, 10.10, 11.11, Black Friday-Cyber Monday (BFCM) and 12.12.

ShopFest 2022 is a global initiative across all of ShopBack’s 10 markets and is actually now in its 5th year running. The massive shopping event seeks to achieve the same – continue driving sales for businesses across the island in the year-end shopping season.

As ShopFest launches this year, it will be the first time users will be able to run their shopping experience in the presence of two new ShopBack features launched earlier this year – ShopBack Pay and ShopBack PayLater. In line with ShopBack’s new brand tagline – ‘For The Wins’ – this year’s ShopFest is themed around the concept of ‘Like a VVIP’, which promises ‘to go above and beyond’ to deliver the best deals to ShopBack’s users.

“Our goal is for shoppers to feel a sense of personal victory every time they shop with us. With ShopFest 2022, we are going above and beyond to serve our fellow shoppers – our VIPs – with the best experiences and deals. At the same time, we want to encourage users to explore and experience the benefits of our recently launched ShopBack Pay and PayLater features, for a complete and integrated shopping journey,” says Fern Nannaphat, country manager of ShopBack Singapore.

According to ShopBack, last year’s ShopFest saw a 7x increase in merchants’ e-commerce sales on mega shopping days. This year, ShopBack is expecting to surpass its previous year’s performance with an average of 11x increase in sales generated for merchant partners during each of the 5 mega sale days.

Nannaphat also shares, “Looking back at ShopFest last year, the top performing shopping categories other than general marketplaces were in beauty, fashion (especially athleisure & cross border merchants) and health supplements such as vitamins and protein. However, we believe this year’s rendition will be vastly different. With the prevalence of ‘revenge travel’, the trend is likely to change with travel expenditure expected to top the charts, followed by the fashion category through athleisure brands like lululemon, Nike and Uniqlo as some of the fastest growing e-commerce brands since the start of the year.”

To kick-start the festival, this coming 9.9 mega sale day, ShopBack users may shop to get 10 extra chances to win S$100,000 worth of Tesla shares. The top spending VVIPs will also win up to S$50,000 worth of exclusive experiences at each mega sales day. This includes experiences such as a pair of F1 Singapore Grand Prix Padang grandstand Tickets worth S$1,200, a luxury yacht experience for eight worth S$1,200, and a pair of 2-Day VVIP pass to ZoukOut worth S$1,100. 

In addition, top five VVIPs will be selected to participate in ShopBack’s first-ever game show, The VVIP Circle, where they will stand a chance to win up to S$2,000 in cash. The show will be aired on the ShopBack app one day before each mega event on – 9 October, 10 November, 24 November, and 11 December, from 8 pm to 9 pm. 

Hong Kong – Singapore-based shopping and rewards platform, ShopBack, has announced its upcoming market entry into Hong Kong. On its soft launch, which is set to take place on 8 August 2022, shoppers can expect heightened access to discount codes and coupons to earn cashback on online purchases.

With the market primed for more rewarding shopping experiences, ShopBack has already onboarded over 250 merchants in the country. These merchants range from local to global players, including Watsons, Disney+, Apple, KFC, Booking.com, Farfetch, Taobao, and Sasa, as well as ParkNShop, and iHerb, amongst others.

According to ShopBack, its entry into the market comes at an opportune time, where e-commerce in Hong Kong is poised to rise at a rapid rate of over 11%, potentially reaching revenues of HK$226 billion by 2024. In efforts to turbocharge this sector and boost its overall retail industry, Hong Kong is implementing the 2022 Compensation Voucher Scheme, where shoppers can experience greater financial access to their shopping experience.

Josephine Chow, head of expansion and co-founder at ShopBack, shared that entering Hong Kong is an exciting prospect for them at ShopBack, as the market’s massive potential for e-commerce and the government’s focus on growing the sector illustrates a clear market demand for financial flexibility and convenience in shopping activities.

“With ShopBack’s vast array of Cashback rewards and financial services, we are excited to see even more shoppers enjoy a seamless shopping experience following our official hard launch in Hong Kong later this year,” said Chow.

Just recently, ShopBack has also launched its first global brand refresh across all its 10 markets in APAC. Underscored by its new tagline – ‘For the Wins’, the brand refresh seeks to translate the small wins on ShopBack’s platform into an elevated shopping experience for its users.

Henry Chan, CEO and co-founder at ShopBack, noted that the platform believes in the power of small wins, applied consistently and continuously, and they work relentlessly to deliver smarter ways to shop and pay, and they hope that the rebrand brings out this message more strongly to their shoppers.

“As we continue to grow our network of partners and brands in Hong Kong, we will continue to engage shoppers across multiple touchpoints, and help partners gain visibility and sales while supporting them in achieving their own victories through small wins,” said Chan.