Singapore – CIMB Bank has announced the launch of a pop-up experience at Singapore, located outside Mandarin Gallery, at Orchard Road. For the bank, the two-phased immersive escapade is aimed at providing Singaporeans a differentiated, fun and interactive experience in the heart of the city.
The first phase of the pop-up, which features a deals extravaganza with over S$100,000 worth of giveaways, will run from March 16 to 31, from 11AM to 9PM daily. Meanwhile, the second phase, which advocates three pillars of wellness – physical, mental/spiritual, and financial – will open from April 6 to 21 from 11AM to 9PM daily.
The pop-up, done alongside ShopBack, brings together retail brands like Pelago by Singapore Airlines, Samsung, LOOKFANTASTIC, Myprotein, and Under Armour, to offer shoppers a suite of captivating and animated ‘rooms’ with enticing promotions and exclusive deals.
In addition, this immersive event features an AR scavenger hunt, allowing visitors to explore the pop-up booth to hunt for gift boxes, revealing surprises and unique vouchers.
Victor Lee, CEO of CIMB Bank Singapore, said, “We continuously seek out partnerships to be part of CIMB’s ecosystem to deliver a comprehensive banking experience for our customers while empowering them with the skills and knowledge to take charge of their financial well-being. By partnering with ShopBack, we aim to offer exclusive rewards and special deals with a variety of merchant options that our customers can enjoy when they visit the pop-up.”
Meanwhile, Fern Nannaphat, general manager of ShopBack Singapore, commented, “We’re proud to announce our first 2024 online-to-offline partnership with CIMB Singapore, marking a significant step towards integrated, omni-channel consumerism. This initiative underscores our commitment to being at the forefront of the exciting retail transformation; to empower customers to optimise their spendings into savings with our unique, stackable cashback offerings.”
