Tag: Partnership

Kuala Lumpur, Malaysia – Global communications company Havas Group has partnered with Invictus Blue, a communications agency based in Malaysia, to provide media and integrated requirements for Havas’ clients.

Having begun as one of Asia’s first global media companies in 1994, Invictus Blue today has a portfolio that includes some of the most established brands in Malaysia, across diverse sectors. The agency has a strong reputation and proven track record of creating work that challenges industry norms. Invictus Blue is also no stranger to partnerships with established global PR and media MNCs.

Gerald Miranda, Invictus Blue’s CEO, commented that they have always believed that collaboration with the right minds can lead to the greatest results. and they are delighted to be affiliated with Havas, which is one of the most dynamic agency groups in the world today. 

“Havas being part of Vivendi, a global leader in culture, entertainment, media and communications, is a major differentiator in the marketplace. This means we think about culture, not just communications. Brands rightly have a role to play in culture as well as how they entertain, inform, and make positive changes to the world,” said Miranda.

Meanwhile, Alberto Canteli, CEO and chairman at Havas Group, Nordics CEE & Middle East, SEA, and North Asia, noted that Havas’ aligned vision of its ‘village’ concept is similar to what Invictus Blue has with their non-media services across social and content and the ethos of delivering meaningful media experiences to build meaningful brands – is what brought them together. 

He further shared that the decision to enter into this affiliation agreement was made after a review of Invictus Blue’s impeccable track record in Malaysia. The company deeply understands local cultures and nuances and has a global outlook on consumer trends and the ability to apply cutting-edge tools. Invictus Blue satisfies critical criteria to leverage its global operations.

“In Invictus Blue, Havas has found a local partner to tap into the immense growth potential in the region, as the COVID-19 pandemic recedes into the background while optimism grows over its short to medium-term economic prospects, especially in Malaysia,” said Canteli.

Singapore – Digital media platform in SEA, RICE Media, has partnered with Falcon Media, an Out-Of-Home (OOH) media company specialising in large format outdoor advertising billboards across Singapore, with the aim to display its impactful storytelling and insightful journalism in a much wider reach across Singapore. 

Through the partnership, RICE Media will be showcasing its video content on multiple digital screens outdoors, including Fortune Centre, Wilkie Edge, and Sim Lim Tower, as well as KINEX. It will be rotating its slate of video content on Falcon Media’s digital billboards for a period of one year. The campaign kicks off with a story about Ammar, a Singaporean dancer, filmmaker, and actor, whose deafness never got in the way of his dreams. 

Moreover, the partnership provides opportunities for the Singaporean publication to establish its commitment to telling stories, perspectives and insights from across SEA. It is also Falcon Media’s first-ever partnership with a publication. 

Khai Asyraf, RICE Media’s managing director, initiated the collaboration to offer RICE’s partners a 360-marketing solution by utilising multiple channels and touchpoints beyond the online realm. He noted that in this ever-changing digital era, strategic partnerships are essential for media companies to attain sustainable growth. 

“With this partnership in place, RICE wants to uphold our brand credibility while maintaining our edge and competitiveness in the media market. Falcon Media has enabled and accelerated this mission as we pursue audience growth and expansion across Southeast Asia,” said Asyraf. 

Meanwhile, Bernice Heng, Falcon Media’s managing director, commented that she is excited to kick off the partnership after finding immense synergy and potential in working with RICE.

“With RICE Media’s content creation offerings and digital media advertising options, they are an excellent fit for us to delve into the online realm. This partnership offers our clients the ability to reach out to their audience outdoors on both a macro and personal level,” said Heng.

In July 2022, RICE Media, has announced two leadership promotions, which include Asyraf, former client services director, being its new managing director, and Ilyas Sholihyn, former branded content strategist, being its new editor-in-chief.

Manila, Philippines – The Philippine-based buy-now-pay-later platform, BillEase, has partnered with OpenFabric, a technology company that builds infrastructure for payments and financial services, to launch its new integration stack for large enterprise merchants and payment gateways looking for same-day integration of BNPL service. This will allow any business to rapidly offer instalment payment plans for their customers. 

Through this solution, merchants can use BillEase’s agnostic software development kit (SDK), which is powered by OpenFabric, to easily add BillEase to their platform. The new stack allows merchant technical teams to deploy a BNPL solution in just one to three days, versus the usual integration that takes months to complete, hence saving about 95% of developer time.

Georg Steiger, CEO and co-founder of BillEase, commented that they are excited to launch this integration solution with OpenFabric to further smoothen the integration work for merchants looking for an instalment option at checkout.

“We continue to develop and launch new ways for merchants to easily launch point-of-sale financing without spending too much time and effort integrating our platform,” said Steiger.

Meanwhile, Soma Ramasamy, CEO and co-founder of OpenFabric, shared that at OpenFabric, they help fintech companies to accelerate their merchant acceptance footprint at scale via simple and quick integrations.

“We’re excited to introduce this solution with BillEase and accelerate their merchant onboarding process by providing a quick and easily implementable solution for all kinds of merchants’ shopping carts and payment platforms,” said Ramasamy.

Manila, Philippines – Barely a month after Philippine media giants ABS-CBN and TV5 have announced their sales and purchase agreement, both companies have now agreed to terminate said agreement. This comes after both companies temporarily suspended their partnership following lawmaker and regulator concerns.

In a stock exchange filing submitted by ABS-CBN to the Philippine Stock Exchange (PSE), the company said that both parties confirmed that they have not implemented any of the transactions covered by the sale and purchase Agreement, as well as the debt instruments agreement.

In a separate disclosure, TV5 and ABS-CBN also announced that they have mutually agreed to terminate the investment agreement dated 10 August covering the proposed acquisition by ABS-CBN of 34.99% equity interest in TV5 and the convertible note agreement dated 10 August covering the proposed subscription by ABS-CBN to a convertible note to be issued by TV5.

As previously reported by Inquirer, National Telecommunications Commission (NTC) Commissioner Gamaliel Cordoba said that Congress should look into the previous allegations brought to ABS-CBN and its holding company Lopez Holdings during the 2020 Congress session on the media giant’s franchise, including tax payments and foreign ownership that ABS-CBN had refuted before.

Manila, Philippines – The previously-announced historic partnership between ABS-CBN and TV5 has been paused by both companies following concerns raised by regulators and lawmakers alike.

In a joint statement, ABS-CBN and TV5 said that the pause will give the space for both media organisations to respond to the issues, and accommodate any relevant changes to the terms.

“Both ABS-CBN and TV5 believe that an agreement between the two media companies will have a favourable impact on Philippine media, and on free-to-air television—which remains the most affordable and extensive source of entertainment and public service to Filipinos,” both companies stated.

Through the previously announced partnership, ABS-CBN Corp will acquire 6,459,393 primary (new) common shares in TV5, representing around 34.99% of the total voting and outstanding capital stock of TV5 for PHP2.16b.

In addition, cable and satellite TV subsidiaries of ABS-CBN and PLDT also entered into a similar deal. Cignal Cable Corp, under MediaQuest, said it was acquiring 38.88% of Sky Cable Corp, under ABS-CBN, for PHP2.862b.

In a report by Inquirer, National Telecommunications Commission (NTC) Commissioner Gamaliel Cordoba said that Congress should look into the previous allegations brought to ABS-CBN and its holding company Lopez Holdings during the 2020 Congress session on the media giant’s franchise, including tax payments and foreign ownership that ABS-CBN had refuted before.

In addition, Sagip party list lawmaker Rodante Marcoleta, who was one of the primary Congress members that forced ABS-CBN out of air in 2020, delivered a privilege speech against the deal. This was then followed by three members of the House of Representatives filing separate resolutions to investigate the deal.

ABS-CBN has been forced off-air in 2020 after failing to renew its franchise and heavy scrutiny from Congress over alleged foreign ownership of the media giant.

Singapore – As part of MSIG Asia’s commitment to its contribution towards biodiversity conservation in the region, the insurance company MSIG Asia has partnered with Conservation International Asia Pacific (CIAP), an organisation that works with corporations, governments and communities to create a cleaner, healthier, and more sustainable planet, to support CIAP’s ongoing internship programme in Singapore. 

The immersive programme is designed to provide students with the opportunity to experience conservation work as they explore their interests in the field.

To mark the new commitment, MSIG Asia has also unveiled a collection of 12 limited-edition nature-inspired fine art prints, which it recently purchased to commemorate the opening of its refurbished office. 

With 100% of the proceeds going to CIAP for their environmental conservation efforts, the collection was commissioned with the aim to spread awareness of the importance of nature and what individuals can do to protect it. Every piece of work in the series, aptly titled 12-Artists-1-Cause, is dedicated by renowned artists and photographers including Steven Dews, Staffan Widstrand, Deborah Azzopardi, Wink Gaines, and Lucy Francis, as well as the late Peter Adams, amongst others.

Clemens Philippi, CEO of MSIG Asia, commented, “We are delighted to be given the opportunity to work with CIAP to support the learning experience of the next generation of environmental conservationists.”

Manila, Philippines – Buy now, pay later (BNPL) platform Atome has partnered with global financial services company Mastercard to launch the Atome Card in the Philippines, offering Filipino consumers a new way to pay with credit. 

The Atome Card provides cardholders with an Atome line of credit that can be used to pay online and in-store retailers by simply presenting their Atome Card during check-out. It offers no annual fees, sign-up fees or other hidden charges, easy application on mobile, payment flexibility, virtual or physical card can be used anywhere Mastercard is accepted, and easy view/manage of payment schedule.

At launch, consumers in the Philippines can register their interest for the Atome Card with one click, directly via the latest version of the Atome app, or via the Early Bird registration in the Atome website. Selected consumers from the Early Bird phase will receive an email inviting them to apply for the Atome Card.

Magic Tang, Atome’s payment partnerships director, commented, “The launch of the Atome Card marks an exciting new chapter for Atome, as it’s the first financial service we offer apart from Buy Now, Pay Later. With no annual fees and minimum income requirements, the Atome Card will give many underserved segments in the Philippines access to a flexible credit facility, the first such innovative solution across the region with more markets to come in the next few months.”

Meanwhile, Simon Calasanz, Mastercard’s country manager for the Philippines, said that Mastercard is delighted to partner with Atome on this innovative product that will contribute to building a cash-lite society and drive financial inclusivity by serving more than 70% of Filipinos who are unbanked or underbanked and do not qualify for credit cards.

“The Atome Card will enable cardholders with choice, control and flexibility to manage their finances and is available to use anywhere Mastercard is accepted. For merchants, this also means increased sales and better conversion rates, extending the benefits of digital commerce to more consumers and businesses in the Philippines,” he added.

In July 2022, Atome partnered with local-based online payment processing platform PayMongo to expand BNPL acceptance among merchants in the country. The partnership will enable PayMongo’s over 10,000 merchant network in the Philippines to offer their customers flexible deferred payment options, with no additional annual or service fees as an alternative checkout payment option.

Manila, Philippines – ABS-CBN and TV5, two of the media giants in the country, have reached a new partnership deal where ABS-CBN has acquired shares from TV5, which is majorly owned by MediaQuest.

According to a joint statement, ABS-CBN Corp will acquire 6,459,393 primary (new) common shares in TV5, representing around 34.99% of the total voting and outstanding capital stock of TV5 for PHP2.16b.

The deal also sees MediaQuest, which is owned by the PLDT Beneficial Trust Fund, its stake reduced to 64.79 percent after the deal is finished. ABS-CBN can also acquire additional shares in TV5, which may increase the Kapamilya network’s stake in the Kapatid network to 49.92% after 8 years.

As part of the partnership deal as well, cable and satellite TV subsidiaries of ABS-CBN and PLDT also entered into a similar deal. Cignal Cable Corp, under MediaQuest, said it was acquiring 38.88% of Sky Cable Corp, under ABS-CBN, for PHP2.862b.

“The investment of Sky Cable by Cignal Cable is expected to benefit the former’s existing customer base consisting of over 300,000 cable subscribers and close to 350,000 broadband subscribers as of the end of June 2022,” MediaQuest said.

The company also added, “The proceeds of the sale of the Sale Shares, the Convertible Note and the issuance of the Debt Instrument in the total amount of PHP7.5b will be used to repay certain obligations of ABS-CBN and Sky Vision and to fund the investment of ABS-CBN in TV5.”

ABS-CBN Chairman Mark L. Lopez said the partnership was an opportunity to help TV5 grow, strengthen its free to air network, and take it to the next level.

“For ABS, it presents a fantastic platform for us to achieve synergies in production content and talent management as well as maximizing our content delivery. We look forward to be of greater service to the public as we come together in taking TV5 to the next level,” Lopez said.

Meanwhile, Manny Pangilinan, chairman at MediaQuest, commented, “ABS-CBN has always been the leading developer and provider of Filipino-related entertainment content not only in the Philippines but overseas as well. Our companies have always had these cherished values of providing top and quality programs in the service of the Filipino people and together we believe we can achieve this in greater measure and success.”

Last year, the ABS-CBN network began showing popular primetime programs of ABS-CBN such as ‘FPJ’s Ang Probinsyano’ as well as the long-running variety show ‘ASAP Natin ‘To’ on TV5.

Singapore – Department store company, The Shilla Duty Free, has partnered with skincare brand Dr.Jart+ to bring the world of travelling into the digital realm with the debut of the first Singapore Changi Airport-inspired travel-themed Non-Fungible Token (NFTs). 

Featuring iconic Singapore landmarks, the collaboration includes an exclusive set of two Non-Fungible Token (NFTs) and 9,000 Proof of Attendance Protocols (POAPs) while highlighting Singapore as a top travel destination, just as international travel continues to grow at Changi Airport in Singapore.

Featuring the work of graphic illustrator and 3D Art designer, Matssssal, the POAP and NFT artwork depicts Dr.Jart+’s white tiger mascot wearing an outfit inspired by the brand’s top-selling Cicapair franchise and its key ingredient, tiger grass.

In addition to the POAP, two one-of-a-kinds NFTs showcase the animated Dr.Jart+ white tiger mascot travelling through iconic landmarks in Changi Airport, a nod to the first-of-its-kind collaboration with The Shilla Duty Free at Singapore Changi Airport.

Bart Dubbeld, vice president and general manager at Dr.Jart+, Travel Retail Worldwide, said, “In partnership with The Shilla Duty Free, we are proud to bring this ethos to life in the form of NFTs inspired by Singapore’s Changi Airport. We look forward to taking travellers on a digital journey where they can discover not just an iconic destination, but also art and skincare.”

Meanwhile, Jeff Lee, managing director at Shilla Travel Retail in Singapore, noted, “As one of the world’s leading travel retailers, we will continue to create immersive brand activations with our partners to offer the best retail experience to travellers. We are thrilled to partner with Dr.Jart+ to enrich our offerings with innovative digital experiences and travel-exclusive products to delight our customers.”

As part of the collaboration, consumers and NFT enthusiasts worldwide can collect the complimentary POAP and stand to win one of the two limited edition NFTs through a contest from 10 until 31 August 2022. To enter, participants have to submit a Singapore or travel-inspired name, which should be in English with up to five words, for the set of limited edition NFTs on The Shilla Duty Free website. 

The top two creative submissions will each win one of the two NFTs and one year’s supply of skincare products from Dr.Jart+, which is worth S$1,000, with winners announced on 6 September 2022 via The Shilla Duty Free’s website, Facebook, and Instagram. The NFTs will be minted and released to each winner’s digital wallet address provided in the entry form.

Moreover, travellers to Changi Airport can also take home a set of the brand’s most popular masks – Dr.Jart+’s Dermask Water Jet Vital Hydra Solution 2+1 set (3 boxes x 5 sheets) at S$50. This travel-exclusive set is available at The Shilla Duty Free in Singapore Changi Airport Terminals 1 and 3.

Teo Chew Hoon, managing director of airside concessions at Changi Airport Group, commented, “We are excited to inspire the first travel-themed NFTs launched in collaboration between Shilla Duty Free and Dr.Jart+. The expansion into the digital realm enables travellers to discover a trove of exciting experiences and products available even before they embark on their journey at the airport.”

Mumbai, India – Global cosmetic retail giant Sephora has appointed Mumbai-based creative agency Yellow to be its creative agency partner in India.

As part of the remit, Yellow will be responsible for Sephora India’s online and offline communications, including social media, celebrity campaigns, and e-commerce. 

Moreover, the partnership will help Sephora bring the global experience to Indian consumers across all touchpoints. The chief prerequisite for the brand’s new agency will be to navigate the burgeoning Indian market while keeping intact its core values and global identity.

Sephora is a luxury beauty retailer that offers a well-curated selection of makeup, skincare, and fragrance brands. Its India business is helmed by Arvind Lifestyle Brands in India. 

Shrey Doshi, Yellow’s creative director and founder, shared that Sephora is the go-to source for all things beauty and skincare across the world and they are looking forward to working with such an illustrious brand and growing it across India. 

“Over the years, we’ve worked extensively with D2C beauty and skincare brands, and are excited about merging our local know-how with the global expertise that Sephora brings to the table,” said Doshi.