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Tag: Partnership

Agoda x ONYX Group
Agoda partners with ONYX Hospitality Group to expand flagship store initiative
Posted on October 29, 2025
by Lyene Marie Darang
Singapore — Digital travel platform Agoda has announced a new partnership with ONYX Hospitality Group as part of its ongoing expansion of the flagship store initiative, which aims to provide hotel groups with enhanced brand visibility and global marketing opportunities. The partnership was announced...
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Thai Airways adopts IBS Software’s iLoyal platform to modernise ‘Royal Orchid’ loyalty programme
Thai Airways adopts IBS Software’s iLoyal platform to modernise ‘Royal Orchid’ loyalty programme
Posted on October 29, 2025
by Teddy Cambosa
The platform also features an open architecture designed to integrate with partners across sectors such as banking, retail, hospitality, and lifestyle, allowing Thai Airways to strengthen the value proposition of Royal Orchid Plus.
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IAS, TikTok Pangle
IAS expands TikTok Pangle partnership to enhance brand safety and transparency for advertisers
Posted on October 29, 2025
by Lyene Marie Darang
Singapore — Integral Ad Science (IAS), a global media measurement and optimisation platform, has announced the expansion of its partnership with TikTok Pangle, introducing new brand safety features alongside viewability and invalid traffic (IVT) measurement.  The integration aims to give advertisers...
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STARHUB x MEDIACORP
StarHub, Mediacorp enter into strategic partnership to bolster media, entertainment offerings in Singapore
Posted on October 27, 2025
by Sharona Nicole Semilla
Singapore – StarHub and Mediacorp have entered a strategic partnership set to reshape Singapore’s media and entertainment landscape, bringing together two industry powerhouses to redefine how audiences watch, stream and connect. The collaboration allows Mediacorp to carry StarHub TV+ content on its digital...
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NCS x MONKS SG
NCS names S4 Capital’s Monks Singapore as lead brand and web agency of record 
Posted on October 27, 2025
by Sharona Nicole Semilla
Singapore – NCS has appointed S4 Capital’s Monks Singapore as its lead brand and web agency of record, marking a defining step in its mission to cement its position as a leading technology services provider in the Asia-Pacific region. For over four decades, NCS has been deeply entwined with Singapore’s...
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AIA PH, Knowledge Channel
AIA Philippines, Knowledge Channel launch ‘Generation Healthy’ to promote wellness among students
Posted on October 27, 2025
by Lyene Marie Darang
Philippines — AIA Philippines and the Knowledge Channel Foundation, Inc. (KCFI), in partnership with the Department of Education (DepEd), have launched ‘Gen H: Generation Healthy’, a new educational video series aimed at encouraging Filipino students to build healthier habits from an early age. The series,...
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CHANGI x MASTERCARD
Jewel Changi Airport extends Mastercard alliance to enrich journeys, drive spending
Posted on October 23, 2025
by Sharona Nicole Semilla
Singapore – Jewel Changi Airport (Jewel) has renewed its strategic collaboration with Mastercard, marking another three years of shared innovation after a successful partnership that boosted local and tourist spending.  The ongoing alliance continues to elevate the visitor journey through exclusive...
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NONGSHIM IN NYC
Nongshim stirs up global buzz with Shin Ramyun x KPop Demon Hunters debut in NYC
Posted on October 20, 2025
by Sharona Nicole Semilla
New York City, United States – South Korea’s instant noodle powerhouse Nongshim is turning up the heat with its global tie-in celebrating Netflix and Sony’s animated sensation KPop Demon Hunters.  Riding the film’s worldwide popularity, the brand earlier rolled out a limited-edition range starring...
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Spotify
Spotify to partner with major labels on ‘artist-first’ AI tools
Posted on October 20, 2025
by Lyene Marie Darang
Singapore — Spotify has announced a new collaboration with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, and Believe to develop generative-AI music products designed to prioritise artists and songwriters.  The agreement, announced on October 16, 2025, responds to concerns...
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Spotify FC Barcelona deal extension 2030
FC Barcelona and Spotify strengthen partnership with new deal running to 2030
Posted on October 17, 2025
by Aliza Carmona
Hong Kong – Spotify will stay on FC Barcelona’s jerseys and keep its name on Camp Nou, as the club extends its sponsorship deal with the streaming platform through 2030. The renewed agreement covers both the men’s and women’s first-team jerseys as well as the front of the training kits. Spotify will...
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