Tag: Partnership
While most brand storytelling looks to the future, some stories deserve a golden rewind. McDonald’s Hong Kong’s 50th anniversary is not just about half a century of fries and familiarity—it is a love letter to the city it grew up with. “The inspiration for this campaign came from our desire to connect...
Kuala Lumpur, Malaysia – Creative agency dentsu Malaysia has deepened its partnership with 100PLUS after a competitive pitch, adding creative and social media duties to its remit from October 2025. The expanded mandate positions dentsu to deliver a fully connected brand experience for 100PLUS across...
Australia – Nielsen has partnered exclusively with sell-side advertising technology company PubMatic to introduce its audience segments to advertisers and agencies in Australia and New Zealand for the first time. Under the partnership, more than 10,000 Nielsen audience segments will now be available...
Singapore – Digital service platforms foodpanda and TADA have formalised a collaboration that connects two everyday services—food delivery and ride-hailing—in a joint effort to ease daily costs for Singaporeans. The move builds on a trial in 2023 and makes pandapro the only subscription in Singapore...
Singapore – FairPrice Group (FPG) is giving convenience a digital passport with the launch of the new Cheers Mini App on Alipay, created through a strategic partnership with Ant International. The app acts as a virtual concierge for Chinese tourists in Singapore, guiding them from pre-arrival planning...
Kuala Lumpur, Malaysia – Creative agency dentsu Malaysia has brought the drama back to Resorts World Genting (RWG), turning Burger & Lobster’s comeback into a stage where flavour meets storytelling. With the campaign “Fusion Flavors Meet K-Drama Vibes”, dentsu Malaysia helped RWG reignite excitement...
Hamamatsu, Japan – Yamaha Music Innovations (YMI) has announced a partnership with POPS, a Southeast Asia-based entertainment company, to promote music culture across Indonesia and Vietnam. “We are thrilled to collaborate with POPS, which boasts an overwhelming customer base in Southeast Asia,” said...
Kuala Lumpur, Malaysia – Malaysia Aviation Group (MAG) has taken off with a world-first digital partnership, joining forces with Adobe, Google, Skyscanner, and Visa to rechart how travellers search, book, and experience their journeys. “This is far more than a collaboration—it is a quantum leap in creating...
Singapore – Cathay Pacific has taken off with its first multi-country Connected TV (CTV) campaign in partnership with Samsung Ads, spotlighting The Aria Suite as the height of business class luxury for affluent, travel-ready households. Created by Publicis, the campaign delivered an immersive home-screen...
Hong Kong – Chubb Life Hong Kong, the title sponsor of the inaugural Ultimate Tennis Showdown (UTS) in Asia, is set to bring world-class tennis to the city this October. The tournament will take place at the new Kai Tak Arena in Kai Tak Sports Park from October 14–15 2025, showcasing Hong...
