Tag: Partnership
Singapore – The holidays are about to get a lot fluffier as CapitaLand welcomes Southeast Asia’s first-ever Mofusand Holidays, transforming 17 malls into a ‘kawaii’ Christmas wonderland starring Japan’s beloved chubby cats. The festive takeover began with a surprise appearance at CQ @ Clarke Quay, where...
Singapore – Hello Kitty is bringing a dash of charm and cheer to the city’s daily commute with Move Lite Adventure, a month-long interactive campaign by the Land Transport Authority (LTA) and 42Technology Pte Ltd that turns travel into playtime. Running from November 1 to 21 2025, the campaign invites...
Since the partnership began in 2013, AIA and Tottenham Hotspur have collaborated on various initiatives to encourage health and wellbeing, particularly across Asia. Over 175,000 young people have taken part in AIA football clinics led by Spurs coaches.
Indonesia – Agoda has partnered with hospitality group Archipelago International to expand accommodation options for travellers and strengthen both brands’ footprint across Southeast Asia. Under the partnership, 193 of Archipelago International’s properties—including urban business hotels, leisure resorts,...
Sydney, Australia – Global fitness powerhouse Viva Leisure has appointed WiredCo. as its agency of record for brand, paid, and earned media, following a highly competitive pitch. The ASX-listed company operates over 490 locations across Australia, Asia, and New Zealand. It houses leading brands such...
United States – PayPal has announced a partnership with OpenAI that will enable users of ChatGPT to make instant payments through the platform, as part of the adoption of the Agentic Commerce Protocol (ACP). The collaboration aims to allow millions of ChatGPT users to complete purchases using PayPal,...
Singapore — Digital travel platform Agoda has announced a new partnership with ONYX Hospitality Group as part of its ongoing expansion of the flagship store initiative, which aims to provide hotel groups with enhanced brand visibility and global marketing opportunities. The partnership was announced...
The platform also features an open architecture designed to integrate with partners across sectors such as banking, retail, hospitality, and lifestyle, allowing Thai Airways to strengthen the value proposition of Royal Orchid Plus.
Singapore — Integral Ad Science (IAS), a global media measurement and optimisation platform, has announced the expansion of its partnership with TikTok Pangle, introducing new brand safety features alongside viewability and invalid traffic (IVT) measurement. The integration aims to give advertisers...
Singapore – StarHub and Mediacorp have entered a strategic partnership set to reshape Singapore’s media and entertainment landscape, bringing together two industry powerhouses to redefine how audiences watch, stream and connect. The collaboration allows Mediacorp to carry StarHub TV+ content on its digital...
