Tag: Partnership
US – Nike and Spotify have expanded their partnership with the launch of ‘Make Moves’, a global campaign encouraging teen girls to stay active through music. The initiative builds on a pilot in the UK and is now rolling out across Europe, the Middle East, Africa, and the US. The concept is straightforward:...
Hong Kong – International travel, lifestyle, and accessories brand TUMI has introduced “Icons Tested,” a campaign that explores what it means to be iconic. The campaign is presented through the perspectives of McLaren Formula 1 driver Lando Norris and professional golfer Nelly Korda. It draws the...
Taipei, Taiwan — Potato Corner, the flavoured fries brand from the Philippines, opened its first store in Taiwan. The outlet is in the Uni-President Department Store at Taipei’s Xinyi District, close to major MRT and bus hubs. The brand is part of Shakey’s Pizza Asia Ventures, Inc., one of the...
Hong Kong — Trend Micro Incorporated, a global cybersecurity leader, has been named an official partner of the McLaren Formula 1 Team for the remainder of the 2025 season and beyond. Matt Dennington, co-chief commercial officer at McLaren Racing, said: “It is fantastic to have Trend join the McLaren...
Hong Kong – Carlsberg Brewery Hong Kong and Young Master Brewery have formed a strategic partnership under an exclusive distributorship agreement, covering the distribution and sales of Young Master’s full range of beers and ready-to-drink (RTD) products in Hong Kong and Macau. Founded in Hong Kong and...
Singapore — Mercedes-Benz Singapore has named Allison Worldwide as its new strategic communications partner, reinforcing the brand’s commitment to deepening cultural relevance and customer engagement in one of Asia’s most competitive luxury markets. The partnership spans earned media, influencer engagement,...
Singapore — South Korea’s instant noodle brand Nongshim is rolling out a tie-in of limited-edition products tied to Netflix and Sony’s animated hit ‘K-Pop Demon Hunters,’ tapping into the film’s surge in global popularity. Special edition cup noodles, modelled after the bowls slurped by Rumi, Mira, and...
Indonesia – PT Indonesian Paradise Property Tbk. (Paradise Indonesia) and Vacances (s) Pte. Ltd (Club Med) have signed a new memorandum of understanding (MoU) to jointly develop upscale all-inclusive resorts across Indonesia, aiming to boost the country’s tourism sector. The signing ceremony was held...
Singapore – The Singapore Tourism Board (STB) and Grab have signed a new Memorandum of Understanding (MOU) to collaborate on improving visitor experiences and supporting Singapore’s tourism sector. The partnership aims to attract more international visitors and increase tourism spending by providing...
Both AEON Bank and foodpanda Malaysia aim to support broader socioeconomic development by harnessing digital platforms to deliver inclusive, customer-focused financial solutions.
