Tag: Partnership
Woolworths will remain the naming rights sponsor of the Woolworths Cricket Blast program for children.
Singapore – Swedish fashion giant H&M has appointed IPG Mediabrands’ specialist unit, Team Mavericks, as its media agency of record across East Asia, following a highly competitive pitch covering Singapore, Japan, South Korea, Malaysia, Vietnam and the Philippines. The win marks the first time H&M...
Singapore – Global advertising firm Aleph has expanded its strategic partnership with Reddit, designating the digital media company as Reddit’s exclusive advertising representative across more than 45 markets, including Singapore. The collaboration brings Reddit’s thriving ecosystem of more than 100,000...
Singapore – Audi Singapore has appointed global integrated communications agency TEAM LEWIS as its public relations agency of record following a competitive pitch. The partnership marks a new chapter in Audi’s brand journey in Singapore, with communications now playing a pivotal role as the company...
Singapore – The PAP Community Foundation (PCF) has partnered with creative agency Tilt to launch ‘A Career That Cares’—their latest recruitment campaign now shining across Singapore’s heartlands, digital screens, and social media. Live in neighbourhoods from Tampines East to Jurong East, the campaign...
United States – Fresh Del Monte Produce is joining forces with Disney’s Zootopia 2 in a global 360° campaign that brings a juicy dose of fun to produce aisles around the world. Ahead of the film’s November 26, 2025 release, over 500 million co-branded banana stickers and pineapple tags are popping up...
Indonesia – Bel Group has acquired a 22.5% minority stake in Indonesia’s cheese manufacturer Mulia Boga Raya (MBR), a subsidiary of snacks and beverages manufacturing giant Garudafood Group. With this transaction, Bel becomes a joint controlling shareholder of MBR alongside Garudafood, which remains...
United Kingdom – This Halloween, the worlds of soft drinks and scares collide as Fanta® teams up with Universal Pictures and Blumhouse in a global collaboration that brings together four horror icons for the first time—Chucky, Freddy Fazbear, The Grabber, and M3gan. Bound by one irresistible craving,...
While most brand storytelling looks to the future, some stories deserve a golden rewind. McDonald’s Hong Kong’s 50th anniversary is not just about half a century of fries and familiarity—it is a love letter to the city it grew up with. “The inspiration for this campaign came from our desire to connect...
Kuala Lumpur, Malaysia – Creative agency dentsu Malaysia has deepened its partnership with 100PLUS after a competitive pitch, adding creative and social media duties to its remit from October 2025. The expanded mandate positions dentsu to deliver a fully connected brand experience for 100PLUS across...
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