Tag: Partnership
Singapore — Integral Ad Science (IAS), a global media measurement and optimisation platform, has announced the expansion of its partnership with TikTok Pangle, introducing new brand safety features alongside viewability and invalid traffic (IVT) measurement. The integration aims to give advertisers...
Singapore – StarHub and Mediacorp have entered a strategic partnership set to reshape Singapore’s media and entertainment landscape, bringing together two industry powerhouses to redefine how audiences watch, stream and connect. The collaboration allows Mediacorp to carry StarHub TV+ content on its digital...
Singapore – NCS has appointed S4 Capital’s Monks Singapore as its lead brand and web agency of record, marking a defining step in its mission to cement its position as a leading technology services provider in the Asia-Pacific region. For over four decades, NCS has been deeply entwined with Singapore’s...
Philippines — AIA Philippines and the Knowledge Channel Foundation, Inc. (KCFI), in partnership with the Department of Education (DepEd), have launched ‘Gen H: Generation Healthy’, a new educational video series aimed at encouraging Filipino students to build healthier habits from an early age. The series,...
Singapore – Jewel Changi Airport (Jewel) has renewed its strategic collaboration with Mastercard, marking another three years of shared innovation after a successful partnership that boosted local and tourist spending. The ongoing alliance continues to elevate the visitor journey through exclusive...
New York City, United States – South Korea’s instant noodle powerhouse Nongshim is turning up the heat with its global tie-in celebrating Netflix and Sony’s animated sensation KPop Demon Hunters. Riding the film’s worldwide popularity, the brand earlier rolled out a limited-edition range starring...
Singapore — Spotify has announced a new collaboration with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, and Believe to develop generative-AI music products designed to prioritise artists and songwriters. The agreement, announced on October 16, 2025, responds to concerns...
Hong Kong – Spotify will stay on FC Barcelona’s jerseys and keep its name on Camp Nou, as the club extends its sponsorship deal with the streaming platform through 2030. The renewed agreement covers both the men’s and women’s first-team jerseys as well as the front of the training kits. Spotify will...
Singapore – Integral Ad Science (IAS), a global leader in media measurement and optimisation, has launched the first AI-driven, independent brand safety and suitability measurement for Meta’s Threads—marking a major step in its partnership with the social giant. The expanded Total Media Quality (TMQ)...
The agreement, signed between iKala Media Interactive Inc., a member of the iKala Group, and REECH, will be implemented and promoted locally by iKala Japan, the group’s independent legal entity in the country.
