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Tag: Marketing

StackAdapt integrates with Shopify to promote merchants’ campaign efficiency
StackAdapt integrates with Shopify to promote merchants’ campaign efficiency
Posted on November 13, 2024
by Aliza Carmona
StackAdapt, a multi-channel advertising platform, has announced its integration with Shopify, an internet infrastructure provider for commerce.
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Havas CX strengthens SEA presence with Singapore launch
Havas CX strengthens SEA presence with Singapore launch
Posted on November 13, 2024
by Aliza Carmona
Havas CX’s expansion in Singapore is set to combine the expertise of Think Design in user interface and experience with the tech and digital capabilities of Ekino.
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Embodying culture of genuine care for customers: How 2GO aims to elevate customer experience with DOT’s FBSE program
Embodying culture of genuine care for customers: How 2GO aims to elevate customer experience with DOT’s FBSE program
Posted on November 13, 2024
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Blessie Cruz, business unit head of retail at 2GO, shares 2GO’s goals of elevating customer service through the FBSE program.
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Formula 1 welcomes KitKat as official chocolate bar partner
Formula 1 welcomes KitKat as official chocolate bar partner
Posted on November 12, 2024
by Teddy Cambosa
Formula 1 enthusiasts can look forward to consumer activations, promotional prizes and immersive fan zones at select Grands Prix, with trackside branding, and cheerful, light-hearted content.
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Liquor retailer BWS launches ‘Here for It’ campaign with BMF to encourage Aussies’s pre-party routines
Liquor retailer BWS launches ‘Here for It’ campaign with BMF to encourage Aussies’ pre-party routines
Posted on November 12, 2024
by Aliza Carmona
BWS, a liquor retailer in Australia, has launched the ‘Here For It’ campaign to encourage Aussies’ pre-party routines. The campaign was made in collaboration with BMF.
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DDB Group Melbourne names Psembi Kinstan as chief creative officer
DDB Group Melbourne names Psembi Kinstan as chief creative officer
Posted on November 12, 2024
by Aliza Carmona
DDB Group Melbourne has announced the appointment of Psembi Kinstan as chief creative officer, promoting him from his previous post as group executive creative director.
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Heckler Singapore appoints Xinhui Zheng as head of production
Heckler Singapore appoints Xinhui Zheng as head of production
Posted on November 12, 2024
by Aliza Carmona
Creative studio Heckler Singapore has promoted Xinhui Zheng as head of production to boost its production team.
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WN 2025 SG_Hero Image 2 (1)
MARKETECH APAC unveils second instalment of ‘What’s NEXT in Marketing’ conference in Singapore, delving into the latest marketing trends
Posted on November 11, 2024
by Aliza Carmona
To empower marketers in navigating Singapore’s ever-evolving marketing landscape, MARKETECH APAC is excited to bring back its highly anticipated conference to Lion City. Taking place on 19 and 20 February 2025 at One Farrer Hotel, ‘What’s NEXT in Marketing: Singapore 2025’ offers an exceptional platform...
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ALDI encourages Aussies to be extra for Christmas in new campaign with BMF
ALDI encourages Aussies to be extra for Christmas in new campaign with BMF
Posted on November 11, 2024
by Aliza Carmona
ALDI Australia is urging Aussies to be extra this Christmas without spending more on a new campaign with creative agency BMF.
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Telstra highlights importance of family in latest Christmas campaign with Bear Meets Eagle On Fire, +61
Telstra highlights importance of family in latest Christmas campaign with Bear Meets Eagle On Fire, +61
Posted on November 11, 2024
by Aliza Carmona
Telecommunications company Telstra has launched a Christmas campaign highlighting the importance of family with advertising agency Bear Meets Eagle On Fire and production company +61.
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