Tag: Marketing
Singtel, a telecommunications group in Singapore, has released film campaign ‘Lights Out’ promoting a sense of community and neighbourhood in time for the Deepavali festival.
After a competitive multi-agency pitch, Shriram Finance has appointed PHD India, part of Omnicom Media Group, as its agency on record to oversee its integrated media mandate, with services managed from PHD’s Mumbai office.
‘The Gift of Disney Cruise Line at Jewel’ event will run from Nov. 8, 2024 to Jan. 2, 2025 at Canopy Park, Jewel’s topmost floor.
To effectively engage the influential Mainland Chinese expat demographic in Hong Kong and drive growth, brands must implement culturally attuned strategies, as outlined in a recent whitepaper by EternityX.
McDonald’s Singapore, Migrant & Me teams up to help migrant workers recover in Deepavali celebration
McDonald’s Singapore, in collaboration with Migrant & Me charity, is celebrating the Deepavali festival through supporting migrant workers recovering from work-related injuries.
Advertising agency Innocean Australia has announced the expansion of its media offerings with new media planning and buying capabilities.
Mediabrands has created a tailored agency offering, ‘TeamInspire,’ which will handle DuluxGroup’s full-funnel media strategy, planning, and activation. The team, split between Melbourne and Sydney, will be led by group director Felix Mason.
Audi Singapore has joined forces with Burnt Ends Hospitality Group to launch the ‘Audi X Burnt Ends Bakery’ at the Audi House of Progress in Cross Street Exchange. The new bakery will serve a curated selection of German-inspired pastries and baked goods.
In MARKETECH APAC’s latest What’s NEXT in Marketing interview with Amit Kotecha, Quantcast’s chief marketing officer, he specifies how the industry can thrive in the inevitable cookieless future without compromising results.
The ‘Trade Smarter’ campaign infuses humorous elements, veering away from the usual high-stakes tone of financial advertising. It aims to provide a sense of fun and relatability in crypto trading.
