Tag: Marketing
Paris, France – Economy hotel brand Ibis has launched the global ‘Go get it’ brand campaign in celebration of its 50th anniversary. The campaign highlights the importance of making travel accessible to all. Produced in collaboration with Saatchi & Saatchi London, the campaign involves a series of...
Lausanne, Switzerland – Footwear company Bata has launched the new campaign ‘Make Your Way,’ reflecting its new stylish, comfortable, and affordable branding. The new positioning aims to target younger audiences who are more conscious of trends. The launch coincides with Bata’s 130th anniversary. Its...
Paris, France – Communications agency Publicis Groupe has acquired commerce marketing company Mars United Commerce to expand its commerce offerings for clients. Gaining access to Mars’ technology and business offerings, Publicis Groupe enhances its capabilities, allowing end-to-end commerce solutions. ...
Jakarta, Indonesia – Video-sharing platform YouTube has announced its partnership with e-commerce platform Shopee to launch YouTube Shopping in Indonesia. The tie-up will also be released in Thailand and Vietnam in the following weeks. The collaboration allows people to purchase products displayed on...
Billund, Denmark – Toy production company LEGO Group has joined forces with international racing Formula 1 (F1). The partnership is set to launch in 2025 in time for the next F1 season. The collaboration ensues after F1 has observed a rise in younger fans, ages 8 to 12 years old. Activations from the...
London, United Kingdom – Multiple instances of short attentive exposure to an advertisement are more effective at driving brand results than having a single exposure with sustained attention, research by Havas Media Network claims. According to the study, a viewer’s frequency of exposure to an advertisement...
Singapore – TikTok, Instagram, and WhatsApp shops are preferred by Southeast Asian (SEA) consumers due to convenience, a new report from martech company Netcore Cloud recently revealed. While TikTok shop use is in the lead, Instagram and WhatsApp shops show a rise in consumer preference with 90%...
Jon Turton has been named experience strategy director, Vanessa Quincey as senior strategy director, Maya Mausli as head of product, and Brooke Thompson as head of strategy.
Christopher Cumming has been named as Viddsee’s vice president of commercial and Irsyaduddin Ifwat as associate creative director.
To launch the initiative, photographer Jerome Teo met ethnic minority groups in Thailand to capture their weaving and music traditions.
