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Tag: Marketing

Singapore Tourism Board highlights culinary capital status in new ‘Made in Singapore’ global campaign
Singapore Tourism Board highlights culinary capital status in new ‘Made in Singapore’ global campaign
Posted on October 16, 2024
by Aliza Carmona
The ‘Made in Singapore’ campaign aims to boost awareness of Singapore’s delicacies, inviting visitors to experience its offerings.
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Chevron Singapore announces updated rewards, refreshed CaltexGO mobile app
Chevron Singapore announces updated rewards, refreshed CaltexGO mobile app
Posted on October 15, 2024
by Aliza Carmona
The update aims to make customer engagement more convenient, highlighting the company’s commitment to innovation and customer experiences.
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Accenture Song announces key appointments in Australia and New Zealand
Accenture Song announces key appointments in Australia and New Zealand
Posted on October 14, 2024
by Aliza Carmona
In their new roles, van der Merwe and Michael is set to lead Accenture Song’s ANZ team in driving growth.
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Mastercard, Ribena Malaysia collaborate to reward gamers via Mastercard Gamer Exchange
Mastercard, Ribena Malaysia collaborate to reward gamers via Mastercard Gamer Xchange
Posted on October 14, 2024
by Aliza Carmona
Ribena Malaysia is the first consumer goods partner to be on the Mastercard Gamer Exchange platform.
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Moon Rabbit Singapore names Bettina Feng as head of integrated production
Moon Rabbit Singapore names Bettina Feng as head of integrated production
Posted on October 14, 2024
by Aliza Carmona
Moon Rabbit Singapore, an integrated advertising agency, has announced the appointment of Bettina Feng as head of integrated production.
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PUSH, Play Films join forces to launch new creative studio in Singapore focusing on youth trends
PUSH, Play Films join forces to launch new creative studio in Singapore focusing on youth trends
Posted on October 14, 2024
by Aliza Carmona
Creative studio PUSH has joined forces with production company Play Films to launch the new creative studio PUSH▷PLAY in Singapore.
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Oppo India celebrates diversity of Diwali festivities in new brand campaign 
Oppo India celebrates diversity of Diwali festivities in new brand campaign 
Posted on October 11, 2024
by Aliza Carmona
The campaign film expresses the message “Har Diwali Vishwas Ka Deep Jalati Hai,” which focuses on the hope that connects people across various communities during the festive season.
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McDonald’s Singapore encourages youth to love themselves in latest ‘Lovin’ Me’ campaign for World Mental Health Day
McDonald’s Singapore encourages youth to love themselves in latest ‘Lovin’ Me’ campaign for World Mental Health Day
Posted on October 11, 2024
by Aliza Carmona
The campaign, led by public relations agency Golin, aims to help young Singaporeans nurture self-love and resilience.
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Dewar’s refreshes brand platform with ‘Here’s to the Story’ campaign in celebration of 180th year
Dewar’s refreshes brand platform with ‘Here’s to the Story’ campaign in celebration of 180th year
Posted on October 10, 2024
by Aliza Carmona
‘Here’s to the Story’ alludes to Dewar’s history and its role in promoting Scotch Whisky worldwide while remaining committed to new discoveries.
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KFC ‘Kai Jai Ded’ spicy popcorn chicken returns to Thailand with new blazing campaign
KFC ‘Kai Jai Ded’ spicy popcorn chicken returns to Thailand with new blazing campaign
Posted on October 10, 2024
by Aliza Carmona
The Kai Jai Ded, popcorn chicken drenched in spicy sauce, was first launched in February 2024 as a limited-edition offering.
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