Tag: Marketing
Singapore – PUMA Southeast Asia has launched a new campaign celebrating everyday runners. The campaign, titled ‘See The Run Like We Do,’ aims to inspire every runner to embrace their own unique journeys. With the rise of runners in Southeast Asia, PUMA highlights their challenges, including extreme humidity...
For our latest Agency Leadership Decoded series, MARKETECH APAC recently caught up exclusively with Munas van Boonstra, managing director for Southeast Asia at Monks to better understand her leadership style, and what advice she imparts to other agency leaders amidst an ever-changing industry landsc...
Barcelona, Spain – Football club FC Barcelona pays tribute to the deaf community through a performance of the Barça anthem in sign language during a match. The game at the Estadi Olímpic Lluís Companys served as a platform to celebrate International Week of the Deaf and International Sign Language Day. ...
Kuala Lumpur, Malaysia – Malaysian WiFi service CONNECTme has launched a new campaign promoting accessible and affordable connectivity for all. The campaign produced with FCB SHOUT reflects the company’s commitment to providing connectivity even for Malaysians living in remote areas. The ‘CONNECTme...
There is something about concerts that is intrinsically euphoric – something in the thrill and energy in the air, multiplied by crowds. It is this feeling that makes it understandable how many people are willing to pay large sums to attend one. Watching live performances gives an elevated experience,...
Mumbai, India – Cosmetics brand L’Oreal Paris empowers women to define their self-worth in its latest ‘I’m Worth It’ campaign with McCann India. Starring Bollywood actress Alia Bhatt, the film campaign persuades women to ignore societal standards that hinder them from their aspirations. The campaign...
Thailand – Centara Hotels and Resorts in Thailand has launched its brand refresh as Centara Life with the aim of highlighting its guest-friendly identity. The new brand identity ‘Elevate the Essentials’ comes with flexible and unique services for travellers. With flexibility at the center of new offerings,...
FCM Travel Asia, a travel management company, has appointed Gursheel Dhillon as its new head of marketing, recognising her pivotal contributions to the company’s growth and success across key Asian markets.
Australia – Telecommunications company Telstra has launched its new brand platform ‘wherever we go’ alongside a new campaign with advertising agencies Bear Meets Eagle On Fire and +61. The launch is an effort to shift its brand image from being corporate to playful and contemporary. The brand refresh...
Bangkok, Thailand – Oil supplier OR Public Company Limited tells the real stories of Thai local producers in the film ‘Thaidet,’ produced in collaboration with advertising agency CJ Worx. Featuring local producers, the film shares how OR’s Thaidet project, which aims to empower community enterprises,...
