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Tag: Marketing

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Greater Bay Area tourism offices highlight multi-destination appeal in new travelogue targeting SEA visitors
Posted on November 6, 2024
by Aliza Carmona
The Macao Government Tourism Office (MGTO), the Department of Culture and Tourism of Guangdong Province, and the Hong Kong Tourism Board (HKTB) have launched a joint marketing campaign featuring TV program productions to showcase the Greater Bay Area as a premier destination for Southeast Asian tour...
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MINI Australia announces Meg Mac as brand ambassador alongside new MINI Cooper launch
MINI Australia announces Meg Mac as brand ambassador alongside new MINI Cooper launch
Posted on November 6, 2024
by Aliza Carmona
MINI Australia, an automotive brand operating under the BMW Group, has introduced Australian singer Meg Mac as brand ambassador alongside the launch of the new MINI Cooper.
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Non-profit organisation RAS taps Orchard as digital agency of record
Non-profit organisation RAS taps Orchard as digital agency of record
Posted on November 5, 2024
by Aliza Carmona
Following a competitive pitch, Orchard is set to oversee RAS’ portfolio of brands. 
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Ogilvy One names Aaron Goldring as creative, experience design director to boost NZ capabilities
Ogilvy One names Aaron Goldring as creative, experience design director to boost NZ capabilities
Posted on November 5, 2024
by Aliza Carmona
Ogilvy One has appointed Aaron Goldring as creative and experience design director to boost its capabilities in New Zealand (NZ).
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Third Avenue Consulting appoints new managing director, consultant to further growth
Third Avenue Consulting appoints new managing director, consultant to further growth
Posted on November 5, 2024
by Aliza Carmona
Third Avenue Consulting, an independent public relations firm, has appointed Julie Wright as its new managing director and Leigh Fenech as a consultant to further drive the company’s growth.
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Quiip strengthens its leadership team with three key appointments
Quiip strengthens its leadership team with three key appointments
Posted on November 4, 2024
by Aliza Carmona
Quiip, a social media management specialist, has announced three key appointments to strengthen its leadership team.
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Sentosa launches sensorial wallscape on MRT stations to stimulate commuters’ appetites
Sentosa launches sensorial wallscape on MRT stations to stimulate commuters’ appetites
Posted on November 1, 2024
by Aliza Carmona
The wallscape allows viewers to immerse in the sight, scent, and sound of barbeque, inviting them to visit Sentosa GrillFest 2024.
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Alice Kent, country head for Universal Music Singapore,
OneRepublic shares inspiration behind song ‘Singapore’ in collaboration with the Singapore Tourism Board, Universal Music Singapore
Posted on November 1, 2024
by Aliza Carmona
OneRepublic has released a behind-the-scenes video of their song ‘Singapore’ in collaboration with the Singapore Tourism Board (STB) and music-based entertainment company Universal Music Singapore (UMS).
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Singapore Tourism Board renews multi-year partnership with Expedia to advance tourism
Singapore Tourism Board renews multi-year partnership with Expedia to advance tourism
Posted on October 31, 2024
by Aliza Carmona
As part of their strategic partnership, STB and Expedia Group is set to launch a joint global marketing campaign to increase tourists and promote Singapore as a destination.
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Samsung Galaxy launches third season of ‘All About Switching’ global film campaign
Samsung Galaxy launches third season of ‘All About Switching’ global film campaign
Posted on October 31, 2024
by Aliza Carmona
Samsung Galaxy has released the third season of its ‘All About Switching’ global film campaign in collaboration with Cheil Worldwide, Logan Studios, and electriclime°. 
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