Australia – BWS, a liquor retailer in Australia, has launched the ‘Here For It’ campaign to encourage Aussies’ pre-party routines. The campaign was made in collaboration with BMF.
As a campaign under the company’s ‘Refreshingly BWS’ platform. It emphasises how BWS is convenient, with cold beverages always ready for Aussies on-the-go.
The integrated campaign will run across televison, OOH, radio, digital, social, and in-store.
An Le, head of brand marketing, commented, “We all know the lead up to a night out can be just as fun as the event itself. At BWS, we’re the perfect wingmate for these moments of anticipation. Whether you’re picking up a six-pack for later or grabbing some bubbles on your way out, we make it easy so you can enjoy the best part of the night – getting ready!”
“With over 1,450 stores nationally and a large curated and chilled range of drinks, BWS convenience means there’s always time for your pre’s,” Le added.
“We’re stoked to start our partnership with the BWS team. This campaign is a celebration of the pre-party ‘you’. The one that needs to doom-scroll on the toilet, dance in your undies and watch a documentary about dugongs before going out. Luckily, with a BWS on the way, you can observe all your sacred pre-party rituals and still rock up on time-ish,” David Roberts, group creative director at BMF, said.
