Tag: Marketing
Thailand – MARKETECH APAC has unveiled the initial line-up of the jury panel for the NEXT Awards Thailand 2026, marking the inaugural launch of the awards programme in the Thai market. The panel brings together a cross-section of senior marketing, brand, and customer experience leaders tasked with evaluating...
![[Thought Leadership] Tony Owens x Amperity](https://marketech-apac.com/wp-content/uploads/2026/05/Thought-Leadership-Tony-Owens-x-Amperity.png)
Last week, news broke of Publicis’ $3bn LiveRamp deal, sparking industry questions over its implications for the wider marketing and data industry. This article explains how the acquisition signals a much bigger shift and that in the AI era, customer identity and intelligence infrastructure are...
Hong Kong – Okamoto Hong Kong has partnered with K2 digital for a campaign promoting the newly launched 0.03 Lubricant Travel Pack, centred on a neon-pink truck activation designed to generate organic online attention. Ahead of the official rollout, commuters in Hong Kong spotted a neon-pink truck featuring...
Singapore – ShengShu Technology, a Singapore-based artificial intelligence company specialising in multimodal large language models, has launched “Vidu Claw”, an autonomous ‘AI CMO’ designed to turn a single marketing brief into a polished, platform-ready advertisement. As marketing teams...
Singapore – Global marketing agency TEAM LEWIS Singapore has opened its new office at Orchard Gateway @ Emerald, featuring a state-of-the-art creative studio designed to support its global client base. The Singapore studio includes a 5.4m x 2.8m LED wall and marks the agency’s second studio investment...
United Kingdom – JLR has appointed WPP as its global growth partner, bringing together WPP’s creative talent, AI capabilities, data and technology with JLR’s in-house marketing teams worldwide to drive its modern luxury brand portfolio forward. The partnership brings Range Rover, Defender, Discovery...
Australia – Marketing diagnostics platform RAMMP has launched a free artificial intelligence (AI) plug-in designed to help businesses identify potential weaknesses in their marketing campaigns before they are deployed. The new tool integrates with AI assistants including Claude and ChatGPT through a...
Hong Kong – Wellcome has launched a new campaign, “Love in Every Case”, aimed at positioning its Wellcome app as a key destination for case deals, highlighting value, convenience, and a wider product assortment to drive customer engagement and purchases. The campaign centres on framing case deals around...
The Smart Move: How First Standard Finance is rewriting the narrative around debt in the Philippines
For over three decades, First Standard Finance Corporation has built a reputation grounded in trust and reliability. But in an increasingly competitive and digital-first landscape, legacy alone was no longer enough to stand out. Despite its long-standing presence, the company faced a critical challenge:...
Short-termism is APAC’s most expensive marketing strategy. Walk through any marketing leadership team’s quarterly review right now, and you will see something strange. By most metrics, the numbers are good, the campaigns are working, and the board is satisfied. Yet somewhere underneath all...
