Tag: Marketing
![[Report] Criteo x Ecommerce](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Criteo-x-Ecommerce.jpg)
Singapore – Singapore consumers are setting the pace for the next phase of e-commerce in Asia-Pacific, with relevance, reliability and convenience overtaking novelty as the biggest drivers of online shopping decisions, according to new research from Criteo. Findings from Criteo’s Spark of Discovery...
Australia — Australian fashion label HENNE has appointed Jaywing as its performance agency partner, with sister agency The Social CliQ also joining to lead its social media creative strategy following a competitive pitch. Founded in 2019 by Nadia Bartel, Michelle Ring and Laura Broque, HENNE has built...
Malaysia – Malaysia’s marketing landscape is at an inflection point. With AI accelerating the pace of campaign planning and execution, consumers raising the bar on brand relevance and transparency, and a digitally connected, culturally diverse population demanding experiences that feel both personalised...
Sydney, Australia — Omnicom Oceania has acquired a majority stake in Australian customer experience agency CX Lavender, strengthening its capabilities in customer experience, loyalty, and digital transformation as brands increasingly look for connected customer journeys. Founded in 1997, CX Lavender...
Kuala Lumpur, Malaysia — U Mobile has launched its newest integrated FIFA World Cup 2026 campaign, designed to bring Malaysians closer to football’s biggest tournament through streaming, exclusive fan experiences and a brand film celebrating the nation’s shared passion for the sport. As the Official...
Sydney, Australia — Samsung Electronics Australia has launched a new campaign that transforms its Galaxy S26 Ultra into a pocket-sized virtual assistant referee (VAR), using grassroots football to showcase how mobile technology can help reduce sideline disputes and create a better match-day experience....
Mumbai, India — Tilt Brand Solutions has appointed Sandeep Nair as Executive Vice President and Head of ConsulT, its specialist brand consulting division, as the agency strengthens its strategic advisory capabilities for businesses at different stages of growth. In his new role, Nair will lead and expand...
Indonesia — Truecaller Ads has globally launched Call-to-Cart, a new AI-powered commerce platform designed to help brands move consumers from product discovery to checkout in just two steps, giving marketers a faster and more seamless way to drive conversions. The platform is designed to address one...
Australia — KFC has launched a new campaign for its Boxfull value range, using an imaginary secret laboratory to showcase the brand’s commitment to delivering what it calls “maximum chicken” through humour and entertainment. Created by creative and advertising agency Special, the campaign expands KFC’s...
Kuala Lumpur, Malaysia — CIMB has unveiled its new regional brand campaign, ‘Moving You Forward,’ a purpose-led platform designed to highlight how the bank helps customers, businesses and communities achieve meaningful progress across ASEAN. The campaign marks the next chapter of CIMB’s brand evolution...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)