Singapore – Creative studio Heckler Singapore has promoted Xinhui Zheng as head of production to boost its production team.
Zheng was previously the senior VFX producer at the company. She joined the company in 2019 as one of the first employees of Heckler Singapore.
Bringing more than a decade of experience, Zheng helped the company in leading VFX projects. She was at the helm of producing 2D and 3D animation for a global skincare brand, solidifying her position as a trusted partner.
Zheng has produced campaigns for Forsman & Bodenfors Singapore, BBH Singapore, Digitas, Prodigious, Media Arts Lab, Ogilvy WW, and Studio Birthplace. This includes campaigns for brands such as Riot Games, Nike, Samsung, Apple, Fanta, Greenpeace, Jeshi and SK-II.
“Xin’s promotion to head of production is a no-brainer. Our producers really trust and look up to her and she is someone I can always rely on to step up and dig deep when needed. With Heckler Singapore all grown up now (we turned five this year!), I’m grateful to have Xin at the helm overseeing the department. In her new role, Xin will work closely with myself and the artists to manage workflow, plan resources and streamline production,” Charu Menon, managing director at Heckler Singapore, said.
“She has always fostered great client relationships because she goes above and beyond to deliver top-notch, quality work. In some agencies, that has earned her the nickname ‘Amay-Xin!’” Menon added.
Zheng commented, “It’s a massive honour to take on this new role, especially when I think about the calibre of talent we have in Heckler SG. I guess I’m just going to have to put on my big boy pants and try not to mess it up!”
