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Tag: Marketing

Coca-Cola Singapore collaborates with Grab for ‘Coke&Go’ initiative
Coca-Cola Singapore collaborates with Grab for ‘Coke&Go’ initiative
Posted on September 17, 2024
by Aliza Carmona
The initiative allows consumers to purchase Coca-Cola products at smart coolers in Singapore using the Grab application. 
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Upcycle Communications appoints Felicia Poh as account director, announces new clients
Upcycle Communications appoints Felicia Poh as account director, announces new clients
Posted on September 17, 2024
by Aliza Carmona
Her appointment also coincides with the agency’s recent client wins with COTY’s beauty brands, Travis Masiero’s restaurants, chocolatier Huize Van Wely at Raffles Hotel, and water brand BE WTR.
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Virgin Active condemns wellness ‘fakefluencers’ in first global campaign
Virgin Active condemns wellness ‘fakefluencers’ in first global campaign
Posted on September 16, 2024
by Aliza Carmona
Instead of succumbing to misleading beliefs, the campaign encourages people to be healthy through a community of real people with realistic health goals and practices.
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Dusit Thani Bangkok offers glimpse of reimagined hotel in new docuseries
Dusit Thani Bangkok offers glimpse of reimagined hotel in new docuseries
Posted on September 16, 2024
by Aliza Carmona
The ten-episode series has been launched on Dusit Thani’s Facebook and YouTube, with new episodes being released every Tuesday throughout September.
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OpenX names Clay Gill as regional vice president of buyer development in APAC
OpenX names Clay Gill as regional vice president of buyer development in APAC
Posted on September 16, 2024
by Aliza Carmona
As the leader of the region’s buyer development team, Gill is tasked to oversee campaign performance and empower other agencies and brands.
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Dentsu releases ‘House of Creators’ initiative on Roblox to support content creators
Dentsu releases ‘House of Creators’ initiative on Roblox to support content creators
Posted on September 13, 2024
by Aliza Carmona
As part of the initiative, promising creators will be identified along with the costs required for the improvement of their content.
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Salesforce reveals AI agents platform to boost companies’ sales, marketing efficiency 
Salesforce reveals AI agents platform to boost companies’ sales, marketing efficiency 
Posted on September 13, 2024
by Aliza Carmona
Unlike AI tools that depend on human requests, ‘Agentforce’ operates autonomously.  Its limitless digital agents can build and execute plans independently while still working within the company’s customised guardrails.
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PUMA launches SEA’s largest flagship store in Malaysia, unveils in-store experiences
PUMA launches SEA’s largest flagship store in Malaysia, unveils in-store experiences
Posted on September 12, 2024
by Aliza Carmona
Coinciding with this launch is the PUMAthon activation, a running track within the store open to all guests.
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ZUS Coffee celebrates local roots in ‘Made in Malaysia’ campaign via Fishermen Integrated
ZUS Coffee celebrates local roots in ‘Made in Malaysia’ campaign via Fishermen Integrated
Posted on September 12, 2024
by Aliza Carmona
While honouring its heritage, ZUS Coffee’s campaign encourages other homegrown brands to be proud of being made in Malaysia.
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jamie-lee-audi-sg
Audi Singapore names Jamie Lee as new general manager for marketing
Posted on September 12, 2024
by Aliza Carmona
Audi Singapore has announced the appointment of Jamie Lee as its new general manager for marketing, effective immediately.
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