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Tag: Marketing

Emma-gronow-OpenX-appointment
OpenX names Emma Gronow as buyer development director for ANZ
Posted on November 11, 2024
by Aliza Carmona
OpenX Technologies, Inc. has appointed Emma Gronow as its new buyer development director for the ANZ, bringing her extensive experience in digital, mobile, and TV to strengthen OpenX’s programmatic and data-driven solutions across the region.
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MHA combats terrorist threats through interactive films with VML Singapore
MHA combats terrorist threats through interactive films with VML Singapore
Posted on November 11, 2024
by Aliza Carmona
The newly launched films expand the ‘What’s Your Role’ campaign of SGSecure, a national movement that empowers Singaporeans to be vigilant and secure in the face of possible terrorism.
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APRW expands client portfolio with addition of consumer brands in Singapore
APRW expands client portfolio with addition of consumer brands in Singapore
Posted on November 8, 2024
by Aliza Carmona
APRW has added Sterra, Lunch Actually Paktor Group, Mathilde Singapore, and Envoku (Live Group) to its client portfolio.
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Majority of Singaporean marketers concerned with data privacy amidst preference for data-driven marketing: report
Majority of Singaporean marketers concerned with data privacy amidst preference for data-driven marketing: report
Posted on November 8, 2024
by Aliza Carmona
In collaboration with Millieu Insight, Yahoo DSP’s report aims to provide an overview of Singaporean marketers’ priorities for the upcoming year.
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Breast Cancer Foundation encourages women to undergo screening through latest campaign with DDB Group Singapore
Breast Cancer Foundation encourages women to undergo screening through latest campaign with DDB Group Singapore
Posted on November 8, 2024
by Aliza Carmona
The campaign titled ‘Voices for Ibu’ features a rendition of P. Ramlee’s ‘Ibu,’ using it as an anthem against breast cancer.
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Premier League, StarHub join forces to combat illegal streaming in Singapore via latest campaign
Premier League, StarHub join forces to combat illegal streaming in Singapore via latest campaign
Posted on November 7, 2024
by Aliza Carmona
The ‘Boot Out Piracy’ campaign aims to address the risks of illegal streaming on unauthorised channels amidst this Premier League season’s run.
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Lanson-Place-Causeway-Bay-Map
Lanson Place unveils bespoke Causeway Bay guide to explore iconic local landmarks, hidden spots
Posted on November 7, 2024
by Aliza Carmona
Lanson Place Causeway Bay has introduced a bespoke neighbourhood map, offering guests the opportunity to explore the hidden gems and vibrant culture of the dynamic Causeway Bay community through a self-guided walking tour, just steps from the luxury hotel.
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Toyota launches customer platform, loyalty program with R/GA Australia to enhance customer engagement
Toyota launches customer platform, loyalty program with R/GA Australia to enhance customer engagement
Posted on November 7, 2024
by Aliza Carmona
Through the launch, Toyota aims to provide customers with a platform that consolidates its entire line of products and services.
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club-21-thailand-details-campaign-BBDO-Bangkok
BBDO Bangkok crafts cinematic tribute to details in Club 21 Thailand’s latest campaign
Posted on November 7, 2024
by Aliza Carmona
Club 21 Thailand, a distributor of luxury fashion brands, has teamed up with BBDO Bangkok to unveil its first-ever mass communication campaign, ‘Salute the Detail.’ This bold campaign celebrates the craftsmanship of iconic brands and invites a wider audience to connect with Club 21’s unique style ph...
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Accenture Song names Storm Day as NZ lead, CEO of The Monkeys Aotearoa ahead of rebranding
Accenture Song names Storm Day as NZ lead, CEO of The Monkeys Aotearoa ahead of rebranding
Posted on November 7, 2024
by Aliza Carmona
Accenture Song, a tech-powered creative group, has appointed Storm Day as its New Zealand lead and chief executive officer (CEO) of The Monkeys Aotearoa ahead of its rebranding to Droga5 in December.
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