Tag: Marketing strategy

We know that the consumer is ever-changing but the fluidity of their behavior has taken an entirely different meaning this pandemic – with unprecedented changes that unfolded such as the constraint on physical interactions and the economic plunge of markets, this completely overhauled how brands and businesses engaged with their target consumers. 

Last September 21, MARKETECH APAC, in partnership with CleverTap, gathered marketing leaders from all over the APAC region representing different industries, for the roundtable “Business Growth Levers from Acquisition to Retention” to discuss how the pandemic has shaken brands’ current playbook on consumer acquisition and retention strategies. 

Growth and marketing heads from the edtech, grocery, TV, airline, fitness, fintech, fast food, and publication sectors each shared their unique challenges and how their teams adapted to emerging brand new cohorts, shifting priorities among consumers, with new desires and motivations at the front. 

Watch live the highlights of the roundtable and hear straight from APAC’s marketing heads the notable changes this pandemic on consumer acquisition and retention.

The rise of new consumer segments amid the pandemic

The areas of educational platform, publication, and fitness witnessed the arrival of new consumer personas borne out of the heightened digital lifestyle. 

Marisha Lakhiani, CMO of Mindvalley, a learning platform for self-help and entrepreneurship, shared that during the period, the platform suddenly attracted younger users, a group it didn’t predominantly draw in before. 

Meanwhile, for global fitness brand Les Mills International, it found that its main fitness consumer now favors a split between in-gym and home digital workouts.

“The consumer’s new normal is 60:40 in terms of live and digital fitness; so if they’re doing 5 workouts in a week, 3 of them they want to do it in a club, in a live environment, and 2 they want to do as a digital workout,” shared Anna Henwood, CMO of Les Mills International. 

As for publications, Philippines’ Summit Media saw these changes most evidently on how consumers shifted their patterns in finding and consuming content. Specifically for its parenting brand, Smart Parenting, Facebook used to be its biggest acquisition channel, but over the current period, the channel has not been giving the volatility that’s expected, according to its Growth Lead Iza Santos-Cuyos.

During the roundtable, David Lim, the vice president for marketing of grocery platform HappyFresh, pointed out that whatever strategies that may have served marketing teams pre-pandemic can now be officially considered bygones.

“As a marketer, whatever we have learned in textbooks, on websites, [and] on webinars can be forgotten in the past 18 months…because if you just look at acquisition, everything has changed,” said Lim. 

Lim adds, “I think when it comes to the topic of acquisition, everything has to be extremely localized. We have to look at each market on its own, we have to look at each cohort on its own, and then link it back to how they retain, how they come back month after month in a very granular [manner], much more granular than before.” 

For acquiring consumers, improving SEO and search strategies have been the common thread, while forging strategic partnerships showed itself to be the redeeming factor among marketing teams to both acquire and retain consumers in the current market climate. At the roundtable, marketing leaders also emphasized the importance of first-party data.

For Mindvalley and Summit Media, it has been the same go-to response – focusing and investing more in search and SEO. 

“We identified the customers that we are actually retaining and try to acquire them, so like micro-acquiring a particular audience,” said Mindvalley’s Marisha Lakhiani. 

Summit Media’s Iza Santos-Cuyos shared that as they bolster their search strategies, the publication realized that it is in fact attracting a different set of cohorts on search versus those coming from Facebook, bringing them to conclude that they cannot now discount Facebook altogether while focusing on search.

“What we learned from doing that is to devise a separate strategy for audiences acquired on Facebook versus those acquired on search,” said Santos-Cuyos. 

Brands forming strategic partnerships to cushion drastic market changes

The fast-food industry took one of the biggest hits during the pandemic, with the phased-out in-person interactions blowing the footfall for dine-in. 

In the roundtable, KFC Malaysia’s CMO May Ling Chan shared that partnering with food delivery platforms acted as a safety net, where within the e-commerce scene, the QSR sector has not been the fastest in adoption. 

“I think what happened during the pandemic was [the] growth of food aggregators. For us, I think that’s the biggest part of acquisition that we see,” said Chan. 

Online food delivery has seen an unprecedented rise in adoption by both brands and consumers. According to a report by Statista, in Asia, revenue in the online food delivery segment has been projected to reach US$223,372m this year. 

Singapore’s supermarket chain NTUC FairPrice echoes the same gameplan, where its convenience store Cheers inked a tie-up with top delivery platforms GrabFood and foodpanda in order to answer to the surge in need for on-demand and fast delivery of food products. 

Vivek Kumar, NTUC FairPrice Group’s director for strategic marketing & omnichannel monetization, cited ‘Supper moments’ which Cheers aimed to create through the partnership, where consumers can not only see product offerings in a snap but to “go ahead” and complete their transaction in real-time.

“Supper moments on food delivery platforms is quite a unique opportunity. [When] restaurants are closed and you [still] want your beer and your nachos and your croissants, and stuff like that, this is the place to go to.” Kumar said.

He adds, “We can’t wait for the customers to come to us. We can create the right occasion [as long as] we understand the customer’s needs. We must give them very friction-free shopping experiences where they can complete their mission – you can’t leave it midway.”

The fast-changing consumer patterns pressing the importance of first-party data

Global cross-border payments platform OFX was also one of the brands that participated in the roundtable and its Global Head of Digital Acquisition Shad Haehae shared that as the pandemic pushed the stronger need for brands to know their customers a lot more, this made the platform re-evaluate the quality of data it obtains.

“We’re a money business, and people send money for particular reasons, so those reasons have changed,” said Haehae. 

OFX previously relied on third-party data for insights, but Haehae shares that as a business, OFX figured that it needed to be smarter on this front.

“We adopted new partnerships, new types of technologies [not just] from [a] martech [and] adtech perspective, even from a data perspective. We’ve done a lot of consolidation on platforms and data.” 

The same is the case for TV and radio operator giant, Astro, in Malaysia. 

“So it’s a balance between providing value to the customers to [keep] them from churning [and] aggregating our first-party data with social data, and with data that we have in the network to go after customers a lot more aggressively than we have in the past,” said Norsiah Juriani Johari, Astro’s vice president of marketing. 

For Les Mills International, they eventually leveraged first-party data which it successfully included in its marketing strategy because of the direct-to-consumer journey it now has via its own fitness app. Predominantly, its consumer was a gym member which Henwood admits the brand had no prior visible data of as well as on how its products looked like. 

With digital fitness now ingrained in people’s exercise routines, Henwood shared that content has become its differentiator, which is what makes “people stay.”

“So how we film our content [in] the lockdown, how we do that more and more so it’s really engaging with the customer, and how we [connect with] different personalities through [our] content – that’s been a big part of our retention strategy,” Henwood shares. 

For Cebu Pacific Air, meanwhile, one of the Philippines’ leading airlines, answering to pandemic-induced shifts meant working inward and letting the team adapt to new ways of implementing marketing strategies. 

Alongside relying on new consumer segments during this period, Michelle De Guzman, the airline’s marketing director, said, “Even the ways of working that we have as a marketing team, it has changed as well when it comes to user acquisition and retention.”

She shares, “We have also developed agile marketing sprints – and that was not something that was done before, but [has become] very important on what we do now.” 

Consumer acquisition & retention in 2022 and beyond

While overcoming each of the hurdles in their industries, marketing leaders agree that staying on top of the game is all about being continuously aligned to the shifts – from the minute to the massive transitions – in consumer and market behavior. 

HappyFresh’s David Lim believes that we cannot apply the same methods of acquisition anymore, and in 2022, one of the beliefs and assumptions that their team has is things would not be the same as pre-covid.

“Every country has [its] own announcement, every country has [its] own waves of covid with different government announcements. I think when it comes to the topic of acquisition, everything has to be extremely localized,” said Lim. 

Building trust among consumers also remains a vital factor in the consumer engagement journey, says Katherine Cheung, CMO of edtech Snapask. 

“One key factor that we have in Snapask on user retention and how to retain customers to our platform is of course by building trust. We have to bear in mind that since the pandemic, people have so much more free time, as most of the regions are still experiencing lockdown and they are not allowed to go out from time to time. We have to bear in mind that users have so much more time to invest in your product,” Cheung said.

FairPrice’s Vivek Kumar’s advice to leaders, “As a marketing leader, we need to create that vision and then keep people involved in the journey, so that becomes their objective and their mission and not just [acting according to] marketing teams’ wishlist – the moment that silo happens, we have lost the battle.”

Singapore – When it comes to marketing strategies, thought leadership content may not be looked to as the most reliable, with its nature not necessarily one to be said as a ‘hard sell’. 

For one, thought leadership content banks on the bulk and credibility of content rather than, say, the impact and swiftness of creative copy. Thought leadership would also of course at the onset, require thought leaders, and this alone takes a process to establish or develop; however, when it comes to chief information security officers (CISOs) as consumers, the persuasion of thought leadership may be stronger than it is given credit for. 

According to research by Code Red, a global PR-communication security network, which surveyed 52 IT security decision-makers in Singapore, about 46 percent of CISOs in the country claim to have used thought leadership content when making a final decision to appoint a cybersecurity company. 

Furthermore, even if a deal has already been agreed on, thought leadership remains a paramount guide, with 38 percent of the surveyed CISOs increasing their business with an existing supplier because of strong thought leadership. 

According to the study, 83 percent of CISOs in Singapore would pay a premium to work with cybersecurity vendors that are simply thought leaders. 

Indeed, cybersecurity companies have a lot to learn from this insight. Not only is it an effective tool in building trust among potential customers, it’s that it also presents as a reliable way to manage retention among consumers, showing to be influential in every stage of the customer buying life cycle among CISOs.  

The effectiveness of thought leadership may be owed to the sophisticated nature of both the consumer and the vendor of this situation, with cybersecurity naturally being a complex product. The study just further proves that cybersecurity vendors ought to treat such type of content as a whole funnel tactic, rather than just top-line awareness. 

Studying further on how CISOs locate trusted thought leadership content, the research found three key approaches they use: independent research using keywords, reviewing content shared by friends or family, and reading trade media publications. 

“This ‘trusted triangle’ is the gateway between thought leadership and its target audience,” said Code Red. 

The study found that 73 percent of CISOs in Singapore measure credibility based on whether the content provides detailed information on the subject that they are interested in, with the same volume of respondents – 73 percent – confirming that IT and cybersecurity trade media is their preferred format of content.

Robin Campbell-Burt, CEO at Code Red, comments on the findings, “Thought leadership is a fundamental prerequisite for successful marketing campaigns, and the report findings are testament to that. Establishing yourself as an industry thought leader is no mean feat as it takes effort and persistence, but those who commit themselves to this marketing approach will gain an important competitive advantage and build value for stakeholders in their own business.” 

Hong Kong – With the rise in popularity of virtual banks such as Ant Bank, ZA Bank, and Mox Bank in Hong Kong, data company Vpon has recently published a report on the current state of virtual banks in Hong Kong, how they strategize their marketing strategies, and what traditional financial institutions can learn from them.

In the report, Vpon noted that virtual banks have a greater tendency to spark immediate gimmicks to promote their services through promotional campaigns. ZA Bank was the first to offer a promotional package upon Government’s Cash Payout Scheme to attract users, which resulted in a 500% growth rate of new installs. 

Fusion Bank, on the other hand, collaborated with a TV channel by sponsoring digital red packets and cash coupons worth over HK$20M that has resulted in an 1800% increase in growth. Meanwhile, Mox Bank leveraged strategic cooperation and became the first virtual bank in Hong Kong to launch credit on card service, aiming to turn loss into profit as a mid-to-long-term market strategy.

In addition, Vpon also noted that virtual banks have a pattern of ‘go viral, go deep’ in their marketing strategy, wherein they maintain a sustainable install rate and retain loyal users, and then mastering Big Data to understand their current customers and uncover their potential customers.

Demographic-wise, the report noted that the larger demographic of virtual bank users in Hong Kong are 69% male and 31% female, and are prevalent in Hong Kong’s residential areas such as the Southern District and Tai Po District.

Virtual banks tend to be more popular among the younger generation. Zealous Youth and ‘digital learners’ ranked first and second respectively, as they can be seen as more digitized and keen on exploring new technology. Meanwhile, traditional bank users are usually retail lovers and automotive enthusiasts, and their consumption hinges more on life utilities. Besides, they also tend to be more finance-oriented and show interest in other banking and finance services.

With the large majority of virtual bank users being tech-savvy, they mainly engage in toys and games and electronic gadgets ads. In addition, they show interest in food and drinks. Traditional bank users, meanwhile, are more interested in retail and automotive-related ads. They also engage in house care products and tend to fall in cosmetics-related ads. 

In terms of mobile usage, virtual bank users are mainly concentrated in morning to lunch hours during weekdays. Not surprisingly, 24/7 operation hours are also a possible reason for the midnight activeness of virtual bank users. On the other hand, traditional bank users are generally more active in the early morning till the end of the lunch hours during weekdays. Comparatively, the usage rate is lower during weekends due to limited office hours for offline customer service.

Despite the challenging business environment, the report projected an impressive growth of the virtual banking sector over the past year by launching various initiatives for brand building to lure potential customers. Some of them have acted in concert with different market pre-conditions and government benefits to formulate specific offerings, such as account opening rewards, high deposit interest rate and maximum cashback to attract new customers.

Manila, Philippines – Whiskey brand White Castle has tapped the talents of local online creator Ninong Ry as the brand’s first-ever calendar boy for 2021.

The 2021 White Castle calendar, with content creator Ninong Ry as its newest model.

The brand has been well-known for featuring female models in their calendars since 1969, featuring models such as veteran actress Lorna Tolentino, pioneering sexy comedienne Carmi Martin, sexy star-turned-politician Cristina Gonzalez, and dancer-actress Angela Velez, and former “Star Circle” finalist Quest Roxanne Guinoo.

White Castle unveiled the new model, whose real name is Ryan Morales Reyes, by uploading their calendars through the years, before unveiling at the end the new model on their official Facebook page.

The model also posted the news on his social media pages, noting that the move is about ‘breaking the norm’. Reyes is an online creator focused on Filipino cooking.

The 2021 calendar can be availed for free when buying three White Castle Light on the website LiquorExpress.

Singapore – “Turning adversity into opportunity” is the latest stunt of Tiger Beer’s newest campaign and packaging that launches globally next year.

The campaign, titled “Yet Here I Am” narrates the story of how the Tiger Beer brand established its brand presence in Asia, despite difficulties in growing key ingredients such as barley and hops. 

“The world has never been so volatile, and the future so fluid. Tiger is a brand born against all odds as 88 years ago, it was inconceivable that we could brew beer in a tropical climate. And yet, here we are. The video captures the spirit of resilience that the world needs so much of today,” said Sean O’Donnell, global brand director for Tiger. 

O’Donnell added, “In April, we turned that spirit into action with our #SupportOurStreets initiative, which helped F&B businesses in Southeast Asia cope with the stay-home measures. Together, we showed the world that despite unforeseen hurdles, yet here we are, remaining resilient and full of hope.”

The new packaging unveiled by Tiger Beer, slated for widespread release for next year (Courtesy of Tiger Beer)

Meanwhile with the new packaging, an initial release is slated in Vietnam this year. 

Singapore – As a complementary part of the tourism board’s ongoing “SingapoRediscovers” campaign, the Singapore Tourism Board (STB) launched the “Made With Passion” campaign that puts focus on local lifestyle products in the country.

The campaign, made possible in partnership with the Singapore Brand Office and support from Enterprise Singapore, will feature local products from these categories: beauty & wellness, fashion & accessories, homeware & décor, and packaged food and beverage (F&B).

Initial stages of the marketing campaign will include a new brand mark for the partner local brands, whether in product packaging, in-store, and online. This then ensures brands show a strong connection with the Singaporean local community.

“Passion is at the heart of our Singapore story. We are also home to a host of innovative and iconic brands that have been created with passion.  By sharing the stories behind both established and up-coming brands, we hope that more people will be able to rediscover well-loved brands and be wowed by the myriad of brands that speak of our passion and creativity,” stated Lynette Pang, advisor to the Singapore Brand Office and assistant chief executive (Marketing Group) of STB. 

Local trade association support will also be also seen within this initiative, with support coming from the Association for Small Medium Enterprises (ASME), Restaurant Association of Singapore, Singapore Food Manufacturers’ Association, Singapore Furniture Industries Council, Singapore Retailers Association, and Textile and Fashion Federation.

“The Made With Passion initiative is most timely. ASME is very pleased to support this initiative as we recognise that it takes great passion and commitment to build, nurture and grow a brand. The launch of Made With Passion also reflects a maturing of our market in appreciating homegrown brands.  We can be proud of local brands and help them flourish,” said Chew Lee Ching, vice-president for awards and special projects at the (ASME).

Dilys Boey, assistant chief executive officer at enterprise Singapore commented, “The Made With Passion initiative is a gateway for Singaporeans to discover more of our local brands. With greater awareness and interest, Made With Passion will be able to amplify positive brand attributes of our Singapore brands across the wider lifestyle sector. We hope that Made With Passion will elevate Singapore brands collectively and help them achieve greater success.”

The campaign will be amplified online via the campaign’s upcoming website and social media pages.

Singapore – As Singapore’s multi-currency mobile wallet YouTrip reaches its four-month mark in the short video platform TikTok, it shared how it maxes out the platform’s massive userbase to stay present in consumers’ minds. 

YouTrip established its TikTok account in June of this year, and as of current, it has a total of 32.5k followers and has garnered 691.3k likes across its videos.

YouTrip’s service comes with a prepaid Mastercard and enables users to pay in over 150 currencies with no fees. Branded as a “travel” wallet, its TikTok videos circle lifestyle content, such as tips on how to enjoy international destinations such as Spain, a list of the “coolest” Apple shops, and how one can get a taste of travel through whipping up different versions of super grain bowls. 

The brand revealed that it uses a two-pronged approach to leverage its presence in TikTok: making informative content and staying relevant to trends.

For valuable content, it adopted a strategy of adapting original blog articles that had performed well to the TikTok format. During the firm’s content planning process, it identified e-commerce shopping guides and hotel reviews as such. One of its most successful TikTok videos featured a guide to get the “Cheapest Nintendo Switch,” garnering over 119k views to date.

@youtripsg

If you know someone looking to buy a Nintendo Switch, share this with them! 💜👆🏼👀 #nintendoswitch #gaming #videogames #youtripsg #foryoupage #fyp

♬ original sound – YouTrip SG – YouTrip SG

In terms of staying within the wave of trends, YouTrip identified that it is vital to be the first-mover in driving reactive content on trending topics, audios, or hashtags.

Hopping onto the challenges bandwagon, YouTrip took an informative spin on the challenge featuring the trending song Kings and Queens by American singer Ava Max. In such challenge, users showcased culture and traditional costumes. YouTrip took the opportunity to emphasize its branding on travel and culture, and published a version featuring real queens from around the world. The rendition garnered over two million views and 12.8k followers in two weeks.

@youtripsg

We stan a true queen 👸. Like for part 2! #learnontiktok #youtripsg #kingsandqueens #queen

♬ original sound – YouTrip SG – YouTrip SG

The brand shared that by driving travel content, it also aims to strengthen its brand positioning to remain top-of-mind for when travel rebounds.

Head of Marketing Jeremy Lim said that curating meaningful content that resonates with users has been the core of YouTrip’s marketing strategies.

“Our venture into TikTok allows us to tap into our creativity to find new ways to connect with our users. We encourage brands to consider including TikTok in their marketing mix as well if they aim to establish themselves as relatable and reliable,” he said.

Chew Wee Ng, head of SEA business marketing at TikTok also commented, “TikTok is about embracing the creative, positive, and real moments that make our community so special, with solutions for businesses to connect and grow with our wonderfully expressive community.”

Ng also emphasized that with the right content strategy and a touch of authenticity, any brand can find success on the global stage with TikTok.

“YouTrip’s rapid growth on the platform is a prime example. As one of the first movers, they’ve incorporated TikTok early into their marketing mix and are now reaping its successes through a customized content strategy, collaboration with the TikTok community, and growing with a global audience,” said Ng.

Sydney, Australia – Global stock photography and footage provider Shutterstock has announced  the addition of “Editorial Video” in their growing stock library, with more than 250,000 user-generated content (UGC), live and archive footage from various subjects, ranging from entertainment, sports, current affairs, and fashion.

With partners such as Critical Past, Celebrity Footage, ViralHog, epa and London Entertainment, the Editorial Video library ensures a much more diverse portfolio for Shutterstock, which has now over 50 million photos in stock.

“We’ve long valued our partnership with Shutterstock and being able to contribute our photographs to their amazing, robust catalogue of high-quality photos in their database,” said Julia R. Arévalo, president and CEO of epa.

Unlike previous offerings from Shutterstock, the newest service has simplified its licensing service, which allows users to avail license of stock footage per clip, as opposed to the conventional per second or format licensing.

With forecasts stating that by 2022, 82% of consumer digital consumption will be more focused on online videos, the company hopes to use this medium to expand consumer demand.

“With the expansion of our editorial content into video, we will continue to service our partners across global networks, production companies and studios. We continuously strive to give our customers around the world more flexibility in how they access best-in-class content to create stunning, high-quality creative that will propel their stories forward in unique and fresh ways,” Candice Murray, VP Editorial at Shutterstock stated.

Starting an online business is becoming more of an option amid the ongoing pandemic as more people are relying on online purchases to obtain their needs. Albeit such a trend, deciding to put up a digital business can still be a tricky affair, as you’re dealing with matters that of any other type of business such as setting up a capital, procuring suppliers for your products, and building a staff among others. 

One of the considerations that must be taken into account is your marketing strategy, and with the influx of social media tools at your disposal, one must learn to leverage such tools in order to translate branding into sales, and eventually start seeing those bucks rolling  in.

Social Media Strategist Janelle Swing of the entrepreneurship and freelancing group Filipina Home-based Moms (FH Moms) shares the best ways to do just that. 

Janelle imparts six expert but doable steps the you can do right now to maximize the available online platforms, and eventually see an improved growth on your business online.

1. Product knowledge should be at the back of your hand

Start off by listing the features, benefits, and real of your products in order to identify how to properly draw your communication and marketing plan.

Janelle said that these three facets are essential for customizing branding and helping the product or service stand out amid a sea of online sellers breaking from the clutter 

“As an entrepreneur, you must be fully aware of the product feature and offerings that you are selling. It builds credibility and institutes trust amongst your target customers,” said Janelle.

2. Identify your target audience

As an entrepreneur, you have to walk in your customers’ shoes and identify correctly your customers’ concerns, needs, and pain points. Once you have figured your business audience, you can come up with an effective marketing effort, content plan, and communication treatment to reach out to your target audience.

3. Identify your price points

As an online seller, it is important to identify accurate price points of your offerings. Reaching a reasonable price point will be based on factors like your target audience, their consumption habits, the market competition as well as the value for money the product offers. 

Janelle further advises that an estimated price point lets you benchmark your position and helps you customize your communication plans for promoting your offerings and engaging well on social media without overdoing it. If gauged well, a well thought of price point can scale up a business to a great extent.

4. Craft a content strategy

An essential way to maximize social media reach for your business is to have a content strategy calendar in place, which if properly utilized can prove advantageous for most brands or businesses.

“It doesn’t have to be an expert strategy. But rather, you must identify what would best appeal to your audience. You just have to be able to use the existing tools of your platform in order to get the most out of it,” shares Janelle.

Showcase your products with multiple photos

While Shopping online you would want to vet a product and inspect the product details quite minutely before making a purchase. Similarly, it is essential that your customer gets to view different angles of the product you are cataloging in your website. Always make sure that you upload multiple photos that are shot well, backed by suitable lighting conditions and background, for your audience to fully appreciate it.

Leverage FB’s pinned post option

You can highlight the product or service that you want to feature with this option. It could also be an FAQ, or a “ways to order,” and descriptions showing available modes of payment in order for your customers to easily navigate their way and understand your offerings.

Use the auto-response feature

Using an auto-response feature is the best way to engage your customers, while you’re away. You can earn loyal and new customers depending on reliable and satisfactory customer service. With this auto feature, you can assist customers and answer their queries in real-time without having to log into your account every single time.

Use the FB live-selling feature

Part of your content strategy must include FB Live sessions to further engage your online audience. With this feature, you can directly engage with your audience in an instant while also offering your product and services. However, live sessions must be well planned in advance and spaced out adequately to build a sense of anticipation amongst your audience. Do not rush into these sessions, live selling is a terrific opportunity and if leveraged well, can have a reaching impact for your brand and business.

5. Find a bankable supplier to tend to your overall business needs

Apart from a considerable social media presence, as a seller, you should have access to the best available space to procure your regular supplies.

Always make sure that your supplier is a legitimate source of products with trusted sellers and offers dedicated customer service.

6. Your creative materials are the most essential tools

Presenting a fetching catalog of product photos is no easy task – it takes a good amount of creativity and adequate photo skills to make your product stand out from the clutter of online sellers. There are a lot of good options to curate highly engaging content online as per your business taste and needs.

Use Canva

“For starters, you may use Canva in creating your layout. This is an easy- to-use platform where you can use templates to layout your product photos, plus it is free. You just have to be consistent with the colors and template style of your photos to have an effective brand recall and brand association,” said Janelle.

Using social media to get positive leads and generate revenue doesn’t need a big budget. As an entrepreneur, you need the right attitude, a positive and go-getter mindset, and the ability to tap into free online tools at your disposal to unlock the social media prowess and strive towards a successful online business venture.

This article is brought to you by Zilingo Philippines.