Tag: Hong Kong

Hong Kong – On-demand delivery platform Lalamove in Hong Kong has launched a new campaign that transforms its delivery trucks into moving pieces of art, thanks to the support of local artistic talents.

The campaign features four artists namely Din Dong, PureHay Art, Thomas napoleon, and Wa Gor, to which they took Lalamove’s orange branding as inspiration, to present Lalamove’s diverse range of services through each of their unique styles.

For Din Dong’s art style, him and his friends are dressing up as Lalamove’s driver-partners and couriers to deliver all kinds of goods, including their furry friends, delivering surprises to Hong Kongers in every district. Meanwhile, Art’s work employed his well-known’ ‘digital punk’ style and turned Lalamove’s delivered parcels into deconstructed goods inside delivery robots’ headpieces, presenting Lalamove’s services in a futuristic way.

Napoleon’s artwork, on the other hand, depicts a ‘dreamy’ delivery scene that captures Lalamove driver and walker partners who deliver to every corner of the city with flying speed. The robot he created marked the number ‘1022’, echoing Lalamove’s anniversary. 

Lastly, Gor’s calligraphy can be seen on numerous Hong Kong movie posters. He incorporated traditional Chinese calligraphy into his artwork, giving Lalamove’s brand slogan an extra ‘oomph’ with his distinct calligraphic style. His strong and powerful strokes furnish the truck with an understated beauty while conveying a sense of safety and reliability – Lalamove’s brand promises. 

From 25 November onwards, the eight limited-edition trucks will roam the streets of Hong Kong for six consecutive months, celebrating the company’s 8th anniversary. The Lalamove trucks will make a surprise appearance on Haiphong Road in Tsim Sha Tsui on 5 December. Din Dong Cat will also join the party to deliver joy.

Alex Kwan, director for marketing at Lalamove, said, “Lalamove is not just about delivering goods. We are helping people to solve their daily problems by bringing convenience through our reliable and fast delivery service. We are pleased to partner with four talented local artists to together transform the trucks, which are usually regarded as functional tools, into art pieces that pedestrians could appreciate. 

Kwan added, “We welcome more driver-partners to join this campaign and turn their trucks into walking works of art that form parts of Hong Kongers’ lives, like Lalamove’s services.”

Lalamove is also giving out special prizes to selected consumers who capture and post pictures of the special-edition trucks on Instagram with a caption on how they plan to deliver joy to their friends and family this Christmas tagging @lalamovehk and #LalamoveSupportsLocalArtist. The event will last from 25 November to 15 December.

Hong Kong – Travel and leisure booking platform, Klook, has announced its joint venture with ZA Tech, the technology venture founded by online insurance ZA International, with the aim to accelerate the availability and accessibility of travel-related insurance to consumers across the globe.

The joint venture will synergize Klook’s global presence and hyper-localized go-to-market strategy alongside ZA Tech’s experience in insurance innovation and technological know-how, ensuring global consumers to have seamless access to a broad selection of travel-related insurance policies at competitive prices.

As part of the agreement, insurers will be able to partner with Klook to feature their insurance products on travel and leisure platforms. Klook will also work closely with insurers to design products that address the pain points of consumers in the new normal. 

C.S. Soong, the vice president of corporate development at Klook, said, “With this, we can further simplify customers’ travel journey, enabling them to discover, book, and purchase all they need during their travels from travel-related insurance to experiences.”

Meanwhile, Young Yang, ZA Tech’s general manager for SEA, commented, “Combining ZA Tech’s cutting-edge solutions and Klook’s extensive market coverage, we are confident we can redefine customers’ travel experience by providing the right insurance product in the right place in a hassle-free way. More exciting developments are to come.” 

Klook will be kickstarting travel-related insurance products on its platform by the end of this year, with a focus on APAC. In addition to the said partnership, ZA Tech will also empower Klook’s platform by exporting its proprietary solution Fusion, to create a seamless digital experience for travelers and the ecosystem partners. 

Moreover, Klook will be leveraging ZA Tech’s customer insights to various markets to strengthen product innovation, customer engagement, and increase insurance penetration.

Hong Kong – As part of HSBC’s commitment to helping consumers get closer to their next trip abroad, the financial institution has launched an immersive 3D innovation campaign, aimed at highlighting its EveryMile Credit Card.

HSBC’s EveryMile Credit Card offers cardholders various spending benefits and rewards when traveling. It is also the bank’s first credit card in Hong Kong made from 85% recycled plastic.

The new campaign, which is created in collaboration with creative and CRM agency Wunderman Thompson and media company PHD Hong Kong, brings comedy legend Dayo Wong Tze Wah, superstar Ronald Cheng Chung Kei, and musical phenomenon Mirror’s Lokman and Tiger together for a fun-filled adventure through space. Titled ‘Takes You Further Every Day’, the campaign extends the TVC narrative to the rest of the multi-channel and innovative campaign.

Its storyline also continues with a series of interactive OOH marketing, starting with a first-in-the-industry 3D TV ad of HSBC’s spaceship flying using naked-eye technology.

HSBC said, “The EveryMile Credit Card campaign leverages new technology to attract, engage, and interact with customers but more importantly, the campaign is appealing to a wide range of local audiences with culturally relevant content and generational talents embracing their roles as Space Rangers and ambassadors for EveryMile Credit Card launch.”

The advertisement is currently displayed on a 3D TV screen in the high-traffic district of Causeway Bay at 3 Matheson Street in Hong Kong. 

In addition, HSBC is also inviting audiences to take part in an ongoing interactive game, where participants will be searching for three pieces of the Space Rangers’ flying saucer scattered around the city with a chance to win RewardCash if they succeed in retrieving the displaced parts. 

The locations of the pieces are hidden in the series of integrated takeovers including the 3D installation displayed at Queens Road Central, the 3D TV, and the light show outside HSBC’s main building.

Hong Kong – Online sales festivals are known for encouraging users to spend more across various e-commerce platforms. But for this time, classifieds platform Carousell did the opposite: inviting Hong Kongers to sell their underutilized items and earn some spare cash.

The campaign, which will roll out for a month from 12 November to 9 December, takes visual inspiration from the ubiquitous Sau Mai Lo, a local term for a rag-and-bone man, to remind everyone that they already have a ‘Sau Mai Lo’ in the palm of their hands anytime, and can easily list their items and earn back some spare cash.

“They can channel whatever remorse they may feel about overconsumption into selling, and create more shared possibilities where everyone wins,” said Kevin Huang, managing director at Carousell Hong Kong in a statement to MARKETECH APAC.

Huang also told MARKETECH APAC that the local campaign launch is timely with the upcoming Municipal Solid Waste (MSW) charging scheme in Hong Kong, adding that they hope to encourage more conversations about mindful spending and a culture where buying secondhand is the first choice.

“11.11 is an important date to most e-commerce sites, but as a classifieds marketplace whose vision is to make secondhand the first choice, we wanted to continue to drive the key message about sustainability and reducing overconsumption. We have seen how buying and selling second hand has helped everyday Hong Kongers to make extra cash and reduce waste at the same time,” he stated.

Huang further added, “In addition, acceptance of preloved products are becoming increasingly accepted in Hong Kong, and we see this as a continuing trend as we become more conscious of becoming more environmentally friendly.”

As part of the local campaign, Carousell has also launched a three-day onsite activation at Mong Kok, Tsim Sha Tsui and Causeway Bay featuring 903 DJ Bonnie Wong (Ah Jeng) and 70 micro influencers.

Passersby can meet and take photos with Ah Jeng, and take part in activities to win a limited edition Samuel Ashley tote bag. To encourage more people to list their items, users with the highest number of listings stand a chance to win autographed gifts from Ah Jeng, including her T-shirt from “be ON game”, Nintendo Switch Controllers, speakers and coffee from Ah Jeng Coffee Club.

“We have seen good results so far in the first weekend. Our teaser video featuring Ah Jeng had over 15,600 views on Instagram, and Ah Jeng’s two Instagram posts had over 23,000 likes,” Huang noted.

The campaign has also rolled out in Singapore, in which according to Cassandra Leong, head of regional marketing at Carousell, had actually materialized last year when they ‘took to the streets to boycott 11/11’. She added that for this year, while other brands were busy shouting about their 11/11 sales last week, they reminded their users that they can consume sustainably, even while shopping for 11/11 sales.

“We understand buyer’s remorse deeply, and we’re reminding users that we’ll be here for them long after the flash one-day sales, not just for the lowest prices and deals all year around, but we’re also here for them to earn their money back from purchases or any decisions they may regret,” Leong added.

The Singapore rollout of the Carousell campaign was made possible by 72andSunny Singapore, to whom they appointed as creative partner during March this year.

Daniel Ko, creative director at 72andSunny Singapore, commented, “As a self-confessed chronic shopaholic, I must admit that this was inspired by what people like me need – I’ll definitely be turning some of my remorse into Carousell listings.”

Hong Kong – As part of the bank’s commitment to being a leading wealth manager institution in Asia, financial institution HSBC has collaborated with public relations firm MSL Hong Kong, and Victor Wong, a multi-media and NFT artist, to create a digital art piece experience that will welcome visitors to the new HSBC Wealth Centre in Hong Kong’s K11 Atelier.

The digital art experience responds to the changes in the Hang San Index, the free float-adjusted market capitalization-weighted stock market index in Hong Kong. Said art piece turns real-time movements of the Index into dynamic art. 

Peaks, valleys, slopes, and inclines shift according to the volatility of the market. The design of the art piece is also inspired by traditional Chinese landscape paintings, but with a modern twist. Motifs within the artwork are inspired by original HSBC banknotes, including the tram, bank, and birds.

Every day when the market opens, ‘Art of Progress’ is recreated from scratch using the Hang Seng Index’s open-source market data. The artist’s proprietary algorithms then trigger updates throughout the day so that ‘Art of Progress’ is never the same from minute to minute, or from day to day.

Overall, the art piece combines technology, big data, and new media art forms to tell HSBC’s new chapter in its wealth growth story.

“The Hang Seng Index is the financial pulse of Hong Kong, while art has always been a passion for High-Net-Worth Individuals. We had the idea of combining the two to create a uniquely calming brand experience – an antidote to Hong Kong’s hustle and bustle,” explains Flora Tsui, creative director at MSL Hong Kong.

Hong Kong – Advertising and marketing agency Grey in Hong Kong has announced four new promotions across their local team namely (from left to right) Desmond Li as regional business partner, Duffy Lau as general manager, Winky To as regional business partner, and Owen Smith as chief strategy officer.

In his new elevated role, Li will continue to grow and expand Grey HK’s travel and hospitality sector across the APAC and Greater China regions. He joined the agency in 2017 as a senior account director working with the P&G Downy and Whisper team, and later transitioned to lead both the Hong Kong Tourism Board and the Marriott International accounts of the agency. 

Meanwhile, Lau joined Grey in 2014 as an associate account director and has worked closely with multiple client brands and played an instrumental role in leading the business’ growth, especially in China.

“Duffy is a game-changer with entrepreneurial leadership skills and a vision for business growth both for our clients and for our studio. I have great confidence that along with our strong management team, we will reach even greater heights,” said Adam O’Conor, CEO at Grey Group Hong Kong and chief client officer at Grey Group AMEA.

Speaking about his appointment, Lau stated, “I am happy to take on this new challenge, especially at a place I call home (Grey HK). I truly believe in change and whenever there is a challenge, there is a new opportunity for us to grow better and stronger. Together with Adam and our leadership team, I am confident we can leverage on our talent and capabilities and take the studio to the next level.”

To joined GREY Shanghai in 2014 as business director working on the Volvo and HSBC accounts, before moving to Grey Hong Kong as business partner, leading the HSBC team. She has been credited with deepening the agency’s relationship from B2B to now include branding, insurance, and asset management.

Meanwhile, Smith joined Grey in 2017 as head of strategy and has since built up a team that has consistently driven famously effective work, brought thought leadership to Grey clients and raised the profile and the value of the group’s strategic capabilities. With his breadth of local and global responsibilities, he has provided valuable strategic contributions helping to fuel growth for Grey HK’s key clients such as HSBC, HKTB and P&G across the region.

“There is nothing more satisfying than promoting talent from within to key leadership roles. Personal growth should be as much a focus for an agency as commercial growth, and these four promotions underscore that loyalty, curiosity and a passion for our clients will always be the key to success for people of Grey,” O’Conor added.

Hong Kong – PluginHive, the e-commerce shipping solutions company based in India, has partnered with carrier service provider Hong Kong Post, to boost e-commerce merchants in Hong Kong. This move comes after its recently signed agreement with FedEx, to launch a new campaign across the APAC and MEA regions.

The recent partnerships aim to provide e-commerce merchants with automated shipping solutions for free when using e-commerce platforms Shopify, WooCommerce, and BigCommerce. It also comes with added benefits for the Hong Kong-based small e-commerce merchants, as the partnership offers up to a 75% discount on the shipping cost on successful signup with FedEx.

Ahammed Mirdas, PluginHive’s CEO and founder, believes that Hong Kong is a budding market for e-commerce in 2021, and this integration is aimed to boost the small and medium e-commerce business across the country by bringing together reliable shipping services from Hong Kong Post, with the reach and quality of service that FedEx provides in more than 220 countries across the globe. 

“PluginHive is excited to be the catalyst in driving this partnership and believes e-commerce merchants will take advantage of it in the upcoming weeks,” said Mirdas.

In addition, PluginHive has ensured a streamlined carrier account sign-up process that involves a single click account registration and a smooth merchant onboarding, with the help of dedicated shipping experts that will be available 24/7 via multiple channels.

Singapore – Global communications firm Edelman has announced a new lineup of digital hires as part of strengthening its digital offering in the Asia-Pacific region.This includes expanding the firm’s existing offerings in content creation and production, as well as adding talent in the areas of social commerce, paid and performance marketing, martech, AI, VR and 3D capabilities, among others. 

In South Asia, Saurabh Kulkarni has been appointed as the head of Edelman Studios in India, where he is tasked with building a regional hub for content creation. He will partner with India’s managing director for digital, Kunal Arora, on leveraging AI to create data-centric content production capabilities that will serve the region.

At Edelman China, in addition to Justin Teo joining the firm in August as the new chief digital officer, Yuliani Setiadi has come onboard as head of digital for Hong Kong and Taiwan. With Setiadi’s extensive experience in building shoppable e-commerce experiences across different touchpoints, she will aid in establishing Hong Kong as a B2C regional hub.

In Korea, the firm welcomed Rebekah Lee as its new head of digital earlier this year, bringing rich experience in data-driven performance marketing and web analytics that complements Edelman’s digital newsroom capability in the Korean market.

Jonathan Wong and Henry Taylor also joined the teams in Malaysia and Australia respectively this October to serve as head of digital in those markets. Wong brings extensive technical and automation experience, as well as a proven track record for e-commerce and digital transformation, while Taylor is skilled in content, SEO, newsroom and platform growth strategies, given his background as a data journalist.

To manage the growing team’s operations across the region, Debra Ng returned to Edelman this year to take on the role of regional digital operations manager. She is tasked with delivering digital upskilling and competency development programs for clients.

“Over the course of the pandemic, we’ve seen our clients take significant steps to accelerate their digital capabilities, knowledge and skills. With these hires, we are doubling down on specialisms across the region to match the evolving needs of our clients, helping them create more compelling content, facilitate digital transformation, and leverage the growth of e-commerce and digital storytelling,” comments Stephen Kehoe, Edelman’s CEO for APAC.

He added, “Each of these hires brings a deep specialism to the firm, allowing our clients to benefit from the industry’s most advanced and comprehensive practices, irrespective of which market they are in. By removing the silos of markets and specialisms, we are building a more client- and solution-centric operating model, setting ourselves and our clients up for success in a post-pandemic world.”

Hong Kong – Adintime, a self-service ad buying marketplace originating from France, has expanded its presence to the Hong Kong market, wherein its platform will be both available in English and Chinese.

The platform’s main purpose is to help companies advertise in Hong Kong through a simplified process of purchasing advertising media space in the city by both local and international advertisers.

All the advertisers have to do is choose the media which they wish to communicate with and fill in a quote request form. The quote request is sent directly to the media or Adintime’s expert media team, who will respond and provide a quote with the rates and specifics of the advertising space in question. With a simple interface, the platform aims to streamline and ease the process of purchasing advertising space.

“Hong Kong’s advertising market and media buying habits are changing very fast. Adintime is the perfect answer to that change and our team here is very excited to start this journey in such a promising market that is Hong Kong”, says Erick Gommeaux, CEO of Adintime.

Adintime was founded in France in 2015 by Gommeaux, previously media director of EFFICIO Group, an international advertising agency.

Adintime’s service has been designed to simplify and optimize the purchase of advertising space on traditional media such as press, OOH posters, TV, display or social networks for all advertisers, and more particularly for those who do not have a media agency.

According to Adintime, the platform benefits advertisers in a way that allows them to have easier access to a wide range of advertising possibilities and benefit from optimized pricing conditions. Meanwhile, the benefit for media companies is that it allows them to acquire new advertisers, hence grow their sales, and to increase exposure to their advertising offers thanks to the referencing on a platform dedicated to media buying.

Hong Kong – Global advertising company Taboola has been tapped by social messaging app LINE to bolster personalization for LINE Today Hong Kong, the news and content curation hub within the app. 

LINE Today Hong Kong will bolster content recommendations by leveraging several Taboola innovations, including Taboola Feed, a seamlessly integrated feed that provides readers with personalized content for a more engaging experience, across the LINE Today Hong Kong home page and all of its articles.

“Our goal has always been to bring people around the world closer to each other, to information, and to services. News readership plays an important part towards that goal, as it encourages people to read more about issues that surround them. Taboola’s team, technology and its expertise in recommendations made it the best choice for powering recommendations for our users in Hong Kong,” said Hyunbin Kang, SVP at LINE Plus Corporation.

To date, the LINE messaging app reaches more than 188 million global monthly active users and provides a wide range of services to its users. LINE Today serves as a news and content hub within the LINE app, which connects users with leading destinations for mobile news and content consumption in several countries.

“LINE has built an incredible mobile-first brand that places communication, content, and entertainment at the forefront. Their massive reach particularly in the APAC region, coupled with our ability to recommend content ensures that people will receive quality news on their devices,” said Adam Singolda, CEO and founder at Taboola. 

He added, “We’re excited to bring discovery and recommendations to LINE Today Hong Kong, operated by one of the world’s most popular messaging apps, and unlock new ways for LINE Today Hong Kong to monetize.”