Tag: Hong Kong
The South China Morning Post (SCMP) has announced it has rebranded its SCMP Events to SCMP Live as it initiates a new phase of business transformation in its events division.
According to the data, of the total retail sales value in November 2023, online sales accounted for 9.3%. The value of online retail sales in that month, provisionally estimated at $3.2b, decreased by 16.1% compared with the same month in 2022.
McDonald’s Hong Kong has ‘secretly’ partnered with creative agency DDB Group Hong Kong for the launch of its newest ‘#SNEAKJOY’ campaign that gives travellers a chance to enjoy the joy of sneaking.
Lee Williamson will be based in Hong Kong as the Post's executive director of Specialist Publications (SP). In this role, he will direct the Post's Lifestyle Content Division and oversee the expansion of publications such as Style, 100 Top Tables, and XXIV. And Celine Asril has been appointed as the...
Chinese catering group Fulum Group Holdings has entered into a strategic cooperation agreement with Sunpark Holdings, an F&B corporation in Japan, to further expand its diversified F&B offerings.
In this unexpected move away from the familiar stories of Vitamin C, the brand has created the Sunkist Citric Essence, a qi balancing formula, and launched a platform for people to share and preserve their own unique recipes, thereby educating Hong Kongers on the health benefits of the Sunkist Navel...
Global marketing and advertising agency dentsu has announced the establishment of a new ‘Greater North’ cluster that brings Mainland China and three of the regions in Asia into one structure, with a new leadership team and Jennifer Tang to spearhead as the CEO.
Beverage company Vitasoy has unveiled its latest ‘For Me, For You, Vitasoy’ campaign that ignites the spirit of empathy and communal care in the new era.
Hongkong Land, a property investment, management, and development group, announced it has entered into a strategic partnership with American Express to create exclusive privileges and luxury lifestyle experiences for its cardmembers in Hong Kong.
According to Pizza Hut, the campaign collaboration was aimed at using Spy x Family’s popularity to raise awareness of the membership program of Pizza Hut (Hut Rewards) and engage the consumers via different channels, including offline (instore), online (social media) and digital (mobile app and web)...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)