Tag: Global

Singapore – Jollibee Group has entered a new global multi-year partnership with experience management leader Qualtrics to enhance customer experiences and fuel growth across its brands, including Jollibee, The Coffee Bean & Tea Leaf, and Smashburger.

Under the multi-year agreement, Jollibee Group will leverage Qualtrics to strengthen customer relationships and respond more effectively to their evolving needs. By capturing and consolidating feedback from both in-store and digital touchpoints, the partnership aims to accelerate issue resolution and deliver actionable insights to enhance customer-facing operations.

Additionally, the new program is expected to support Jollibee Group’s global expansion and its ambition to rank among the world’s top five restaurant companies while enhancing and personalising its digital offerings.

“The multi-year agreement underscores our commitment to delivering exceptional experiences for our global store network. By leveraging Qualtrics, we can consolidate customer feedback from in-store and digital touchpoints, accelerate case resolution, and provide actionable insights for our customer-facing teams,” said Marcos Cadena, global chief technology officer of the Jollibee Group.

Jacqueline Fuentes, head of global customer experience of the Jollibee Group, added, “Qualtrics enables us at the Jollibee Group to better understand our diverse customer base, helping ensure that we meet their evolving needs and expectations. Qualtrics provides the capabilities and insights we need to continuously enhance our customer experiences and build stronger connections with the millions of customers we serve worldwide.” 

Through its multi-year partnership with Qualtrics, Jollibee Group will leverage the platform to enhance customer experiences across its brands in North America, Europe, the Middle East, and Asia.

“Companies that win and succeed in today’s fast-moving markets prioritise delivering great experiences their customers love,” shared Brad Anderson, president of product, UX, and engineering at Qualtrics. 

“Thousands of organisations across the globe, including the Jollibee Group, are using Qualtrics to improve their customer experience by capturing feedback from multiple channels to deeply understand the needs and expectations of their customers and take fast, targeted, and proactive action when and where it matters most,” Anderson added. 

San Jose, California – Adobe has appointed Lara Balazs as chief marketing officer (CMO) and executive vice president of global marketing.

In her new role, Balazs will spearhead the global marketing organisation and its operations for Adobe.com, campaigns, communications, social media, and other events.

Previously, Balazs served as CMO and general manager of strategic partner group at Intuit, a financial software and services company. During her tenure, she contributed to reimagining Intuit’s brand and boosting its brand awareness. She also led the ProTax Group, driving its corporate reputation to its peak in four decades.

Additionally, Balazs has held leadership roles at companies such as Amazon, Visa, and Nike. She helped usher Visa into the world of digital payments, leading the launch of Visa Checkout and Apple Pay.

Shantanu Narayen, chair and chief executive officer at Adobe, said, “We’re delighted to welcome Lara Balazs to lead Adobe’s Global Marketing Organization. As Adobe continues to deliver industry-leading product innovations across content creation and digital marketing, Lara’s unique experience across B2C and B2B industries and deep insights as an Adobe customer will help us engage our growing universe of users more effectively while expanding Adobe’s brand reach and impact.”

Singapore – Most Singapore mobile gaming marketers are overlooking growth opportunities overseas, according to a report from Moloco, a performance advertising company.

Moloco’s research reveals that 67% of Singaporean mobile gaming app marketers allocate their budget to a limited number of countries. Globally, 71% of mobile gaming app marketing spending is directed towards the U.S., U.K., Germany, and Japan. 

The report suggests an opportunity to diversify marketers’ spend globally, which could lead to high user engagement and growth.

Meanwhile, the research has found that marketers based in Singapore are increasingly investing in emerging markets like Latin America, the Middle East, and Africa. Globally, China is leading the efforts to diversify its marketing spend to various countries.

Additionally, the report shows that high-value users, or the top 10% of payers in markets, can be targeted as they drive 70 to 85% of in-app purchase revenue. High-value users can also be found in emerging markets such as Brazil, Greece, Iceland, Netherlands, the United Arab Emirates, and South Africa.

“This research encourages marketers to broaden their approach beyond familiar territories. While Singapore-based marketers are already more distributed in their budget allocations compared to their U.S. counterparts, there remains significant opportunity for more targeted diversification globally. Notably, markets like Hong Kong, South Korea, and Japan demonstrate an even more balanced investment across global markets, serving as strong examples of how diversified strategies and experimentation in less saturated regions can help unlock high-value user segments,” Nopparat Yokubon, country of AUNZ and SEA at Moloco Ads, said.

“It’s tempting to focus on large markets because they’re familiar and marketers are used to advertising there. However, there is significant opportunity beyond these traditional markets where the competition is lower and hitting your KPIs can be much more efficient,” Sarah Yamanouchi, head of growth marketing at Rec Room, commented.

New York – Marketing network Stagwell, is expanding its global reach with the addition of digital marketing agency Blue Horse and design studio DashDigital to its global affiliate network.

Malaysia-based Blue Horse and DashDigital from South Africa are set to contribute to Stagwell’s aim of providing solutions for clients globally.

Focusing on performance marketing needs in Southeast Asia, Blue Horse assists in daily operations to maximise profits. It provides specialised solutions for clients across consumer and e-commerce industries.

Meanwhile, DashDigital serves clients globally. It leverages in-depth research, strategy, and technology to boost audience engagement for brands and agencies.

Stagwell’s global affiliate program provides clients globally with access to full-service solutions, allowing both the company and its partners to expand their reach beyond local markets.

Nicholas Wong, co-founder and director of Blue Horse, commented, “Blue Horse Digital Marketing thrives on the leanness of our operations to provide highly personal services in a massively growing digital economy. We are very excited to be a Stagwell affiliate partner and hope to leverage on their support towards creating more effective and holistic offerings to our current and potential clientele.” 

“At DashDigital, collaboration is everything, so the opportunity to join Stagwell’s affiliate program is huge for us. We can’t wait to harness the immense resources and possibilities the partnership will afford us, continuing on our mission to push the boundaries of design and encourage our clients to do the same,” Rogan Jansen, co-founder and creative director at DashDigital, said. 

Singapore – Nativex, a digital marketing platform, has forged a partnership with Google to further help brands expand to international markets, boosting their presence.

The partnership enables Nativex to leverage Google’s ecosystem of ad platforms, solutions, and global reach. Through this, Nativex can offer end-to-end services such as account management, optimisation, policy support, and data analytics.

Using Google’s different ad formats, Nativex creates campaigns depending on client needs. By leveraging search, display, video, and app ad formats, brands can widen their audience reach. They can also access Google’s data insights and targeted ad strategies.

Additionally, Nativex is set to maintain its aim of empowering brands through its ‘global localisation’ strategy, which helps brands grow in international markets.

Within a month of leveraging Google’s ad ecosystem, Nativex has already recorded an increase in visibility and sales.

Cheryl Huang, business partner at Nativex, commented, “For global brands, Google’s multi-platform ecosystem covers every stage of the consumer journey, from awareness to conversion. Coupled with Nativex’s expertise in ad placement and optimization, we help brands gain deep customer insights and develop high-impact strategies for global market expansion.”

Singapore – Coda, a provider of out-of-app content monetisation solutions, has joined forces with Electronic Arts (EA), an interactive entertainment company, to launch a mobile webstore for gamers.

The EA Sports FC Mobile Webstore allows gamers to access free daily rewards along with other product offerings, bonuses, and discounts.

Combining Coda and EA’s expertise, the mobile webstore offers a localised, user-friendly platform containing regular content updates. 

Blending an engaging gameplay with real-world team and player integration, the partnership sees a growing customer base. It also enhances gamers’ experience by providing convenience.

The webstore has been launched in over 60 markets, including Singapore, Thailand, Philippines, and Hong Kong. On Oct. 15, Coda and EA successfully launched the webstore in Malaysia, Australia, Canada, and Colombia.

“Working hand-in-hand with the EA team, we’ve built a space that is more than just a marketplace. The EA SPORTS FC™ Mobile Webstore is built on the solid foundation of Codashop’s decade of success. This isn’t just a new launch; it’s a necessary evolution in how gamers want to buy and interact with in-game content,” Mike Feldkamp, chief technology officer at Coda, said.

Singapore – Samsung Galaxy has released the third season of its ‘All About Switching’ global film campaign in collaboration with Cheil Worldwide, Logan Studios, and electriclime°. 

The film is part of Samsung’s ‘Why Galaxy’ brand campaign platform, which encourages users to switch to Galaxy smartphones.

The third season of the film campaign accompanies the launch of new products, including the Galaxy Flip6, Fold6, Watch Ultra, and Ring.

Highlighting the features of Galaxy AI technology, the film shows the apps personified to showcase its characteristics. It shows how various apps are gaining powers through AI, emphasising its contribution to productivity, creativity, and health.

The series’ third season comprises three episodes which highlights how AI is getting more incorporated in real life through innovation. 

Samsung Galaxy also worked with Logan Studios for the first two seasons of ‘All About Switching.’ electriclime°  joined during the third season to work with Logan Studios on the film, combining the two company’s creative capabilities. gsn

The film campaign is available for viewing online on Samsung’s social media channels, including YouTube and Facebook.

Melbourne, Australia – Amperity has been recognised as one of the Customer Data Platform Leaders in the 2025 Modern Marketing Data Stack Report of Snowflake, an artificial intelligence (AI) data cloud company.

The recognition positions Amperity as among the leading providers of customer data platform solutions, helping businesses activate their customer data by creating targeted audience segments and delivering them to marketing platforms.

The Modern Marketing Data Stack report identifies the technologies, tools, and platforms that Snowflake’s customers use. It aims to show how marketers and advertisers can use the Snowflake AI Data Cloud along with partner solutions.

The report highlights the contributing factors leading to a departure from the martech ecosystem, combining AI, data gravity, and privacy. It shows how this paradigm shift has given rise to new marketing trends in the industry.

Analysing customers’ usage patterns, Snowflake identified technology categories that organisations consider when forming marketing data stacks. 

The categories under marketing and advertising tools and platforms include tools for analytics, data enrichment, identity management, customer data and engagement, programmatic solutions, and performance measurement. Meanwhile, the categories under data tools and platforms include data integration, data privacy management, and business intelligence.

The report highlights the AI Data Cloud Product Partners and their solutions as “leaders” or “ones to watch” within each category. It also shows how Snowflake customers enable data-driven marketing strategies through the technologies.

“In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalise on this massive opportunity as the very shape of the marketing stack evolves, leveraging the Snowflake AI Data Cloud to access and act on data directly where it resides. Amperity has distinguished itself as a leader in the Customer Data Platform category by transforming its approach to AI-driven data management. This empowers our joint customers to unify and activate high-quality customer data at scale within Snowflake’s AI Data Cloud, maximising their marketing budget efficiency and activation effectiveness,” Denise Persson, chief marketing officer at Snowflake, said.

Curt Lockton, senior vice president of partnerships at Amperity, commented, “We are honored to be recognised as a leader in the Customer Data Platform category by Snowflake. This acknowledgment underscores our shared vision to empower marketers with AI-ready, identity-resolved customer data. By enabling brands to create a true 360-degree view of their customers, Amperity and Snowflake are ushering in a new phase of data-driven marketing, turning deep insights into actionable strategies, driving enhanced engagement, stronger loyalty, and substantial revenue growth.”

San Jose, California – Adobe, a digital marketing solutions company, has launched ‘GenStudio for Performance Marketing,’ a generative artificial intelligence (AI) application that accelerates advertising and marketing campaign delivery. 

The launch of ‘GenStudio for Performance Marketing’ aims to meet the rising demand for personalised and effective content across channels. Most marketers believe that consumers expecting dynamic personalised content will increase by at least 5 times, an Adobe survey found.

Through the application, brands can use pre-approved and on-brand content to create advertisements, banners, and even marketing emails. It allows brands to find and reuse brand assets through a built-in repository. Marketers can also remix brand content for variations, personalising them with different audiences.

Creatives can create content through features such as the generative AI tool Adobe Firefly and third-party language models.

To protect brand equity, brand guidelines such as fonts, tone of voice, and other templates can be uploaded on the application. Through AI, the app can also send alerts when the content being created does not comply with the brand guidelines.

Additionally, the app will be able to activate campaigns directly on various channels. Through the expansion of partnerships with Google’s Campaign Manager 360, Meta, Microsoft Advertising, Snap and TikTok, marketers can publish content easily while getting access to direct performance insights.

Meanwhile, Adobe is also working with agencies Accenture Song, Dentsu, Havas, IBM Consulting, Interpublic Group, Media.Monks, Omnicom, Publicis, Stagwell and WPP for customisation and integration. 

“Delivering impactful global campaigns hinges on the ability to bring marketing and creative teams closer together, with generative AI-powered workflows that eliminate cumbersome and inefficient processes,” Varun Parmar, general manager at Adobe GenStudio, said.

“Adobe GenStudio for Performance Marketing enables creatives to focus on delivering deep creative designs that amplify a brand, while empowering their marketing counterparts to create the high volume of content variations that are needed to drive customer engagement, personalisation and conversion,” Parmar added.

Adobe GenStudio was launched last year, enabling quick content creation for enterprises.

Singapore – The Singapore Tourism Board (STB) highlights the country’s Culinary Capital status in the new ‘Made in Singapore’ global campaign. The campaign positions Singapore as a food haven, showcasing the country’s diverse culinary landscape.

The ‘Made in Singapore’ campaign aims to boost awareness of Singapore’s delicacies, inviting visitors to experience its offerings. It aims to spark interest and drive demand in Singaporean cuisine from a global audience.

As part of the campaign, STB released the 30-second song ‘What Do I Eat First?’ featuring vocalist Paddy Ong and local band Club Mild. It showcases a variety of food choices ranging from traditional to modern fusion cuisine.

The campaign leverages the growing interest in Singaporean cuisine. In 2023, food and drinks contributed 15% of Singapore’s tourism revenue, a 63% increase compared to pre-pandemic figures.

“In today’s social-first environment, content creators wield significant power in creating awareness and shaping perceptions. Recognising this, our campaign harnesses their reach to position Singapore as a global Culinary Capital, inspiring foodies to explore our endless possibilities curated by both homegrown and international culinary talents,” Kenneth Lim, assistant chief executive of marketing group at STB, said.

“Their passion and commitment to pushing cultural and creative boundaries continue to enrich our vibrant food scene. Through this approach, we aim to drive greater awareness of Singapore’s diverse F&B offerings, by inviting foodies to explore and share their culinary discoveries,” Lim added.