Tag: Global
New York City, United States – OpenX Technologies has strengthened its global leadership with five senior appointments spanning product, marketing, communications, and operations, as the company accelerates its mission to simplify programmatic and make media work better for buyers and publishers. The...
United Kingdom – Dove has unveiled a powerful new video under its #ChangeTheCompliment campaign, celebrating girls for their talents, courage, and individuality rather than their looks. The film, part of the long-running Dove Self-Esteem Project, features young girls running, playing sports, and embracing...
Global — Spotify advertising has introduced ‘Tunetorials’, a new campaign designed to turn advertising education into engaging musical lessons. The initiative, using original songs and music videos, shall walk marketers through Spotify’s ad tools, blending educational content with entertainment. ...
Massachusetts, United States – UKG has launched a new global brand identity and campaign, “When Work Works, Everything Works,” marking a fresh step in its journey to make work more human. The HR, pay, and workforce management company describes its evolution as a unified ‘Workforce Operating Platform’—bringing...
USA – OpenAI has announced the preview launch of ChatGPT Pulse, a new feature available to Pro users on mobile. Generally, Pulse is designed to provide personalised daily updates by conducting proactive research based on a user’s chats, feedback, and connected applications, such as Google Calendar. The...
United States — Meta has announced the expansion of Teen Accounts beyond Instagram, bringing the safety-focused product to Facebook and Messenger in a global rollout today, September 25, 2025. This is aimed at strengthening its positioning with young users and their families. Launched a year ago,...
Seoul, South Korea – LG Electronics’ AI-powered ‘Radio Optimism’ campaign has gained online digital traction with 30 million social engagements and 2.4 billion views worldwide through amassing 700,000 AI-generated songs. Messages of love dominated the songs, followed by gratitude and encouragement,...
San Francisco, California — Experience management company Qualtrics has selected ROI·DNA, a digital marketing agency and subsidiary of Hotwire Global, as its global digital advertising partner. Under the partnership, ROI·DNA will be responsible for leading paid media strategy and execution across both...
United States – Amazon Ads and Netflix have announced a new partnership that will give advertisers direct access to Netflix’s advertising inventory using Amazon’s demand-side platform (DSP), set to launch in the fourth quarter of 2025. The integration will be available in 11 countries, including the...
United States – Vimeo, Inc. has entered into a definitive agreement to be acquired by Bending Spoons in an all-cash transaction valued at approximately $1.38b. Under the terms of the deal, Vimeo shareholders will receive $7.85 per share in cash, representing a 91% premium over the company’s 60-day volume-weighted...
