Tag: Global
United States – The National Basketball Association (NBA) has entered a new global marketing partnership with The Coca-Cola Company, bringing Sprite back as the league’s official global soft drink partner. The agreement marks the return of a long-running collaboration between the two brands. Coca-Cola...
Singapore – Marking 15 years in operation, 51Talk unveils a refreshed global brand identity and introduces a new character to enhance its online English learning experience. The updated brand introduces simplified lesson layouts and IP-guided interactions designed to make learning more supportive, interactive,...
United States – Meta has announced updates to its ad measurement and attribution systems, aiming to give advertisers clearer insights into the impact of their campaigns, while simplifying reporting across platforms. The new changes are designed to help advertisers understand campaign performance more...
Sydney, Australia – Amplify, the global creative agency specialising in experience, entertainment, and culture, has strengthened its APAC creative leadership with a series of senior appointments, including Jordan Dale as its first global creative director. Relocating from Amplify’s London hub to Sydney,...
United States – Nike has reintroduced ‘All Conditions Gear’ (ACG), a dedicated outdoor-performance brand aimed at athletes engaged in trail running, hiking, and other outdoor exploration. The brand’s relaunch follows more than four decades of serving adventurous athletes globally. “This is a defining...
South Korea – Lezhin Entertainment, the South Korean digital content company behind the webtoon and comics platform Lezhin Comics, has officially launched ‘Lezhin Snack’, a new global short-form drama platform. The launch marks a step in the company’s broader effort to extend its intellectual property...
Singapore – Teads has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory, providing brands with access to the first visual impression on Google TV devices in major global markets, including the Asia-Pacific region. Google TV’s Masthead placements allow advertisers to reach...
United States – Alongside the launch of its AI-powered cancer support programme, Publicis Groupe has rolled out a campaign under its Working With Cancer movement, spotlighting the role employers can play in assisting employees diagnosed with cancer. The campaign centres on a film created by Publicis...
Singapore – ASICS has unveiled its new global brand campaign, ‘Move Your Body, Move Your Mind’, featuring a reimagined version of The Beach Boys’ classic song ‘Good Vibrations’. The campaign emphasises ASICS’ focus on the impact of physical activity on both mental and physical wellbeing. The campaign...
U.S. – Elon Musk has consolidated his AI and space ventures after SpaceX acquired xAI, merging the rocket-and-satellite company with the Grok chatbot developer in a transaction reportedly valuing the combined group at more than US$1 trillion. The major deal was announced on Monday in a statement by Elon...
