Tag: customer lifetime value
This collaboration between Exness and Smadex exemplifies how moving beyond vanity metrics to unlock real lifetime value can lead to significant cost efficiencies and sustainable growth.
The subscription economy grew by more than 300 per cent between 2012 and 2019. And it’s continuing its meteoric rise thanks in large part to Amazon Prime making subscriptions a part of everyday life for many Australians.
In a sea of seemingly endless data, the challenge for the industry is: what and how personalization strategies could truly help businesses get better engagement from their customers, retain for much longer, and build greater relationships.
Through the conference, Jezreel Teng, enterprise account executive at CleverTap will be presenting a keynote presentation on aiding businesses to fully understand why CLV is crucial for the success of businesses, as well as sharing how personalised experiences contribute to increased customer loyalty...
In this What's NEXT 2023 insight, we discuss why it's more intelligent to focus more on consumer retention and leverage ways to keep your existing consumer base engaged.
MARKETECH APAC unveils a series of thought leadership articles written by marketing leaders to future-proof the industry for 2023 and beyond.
![[Campaign] Happy Kicks, Happy Kids](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Happy-Kicks-Happy-Kids-1.jpg)